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	<title>Hispanic Marketing Blog &#187; hispanic women</title>
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	<link>http://hispanic-marketing.com/blog</link>
	<description>generating word-of-mouth</description>
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		<title>Cell Phone Is Single Females’ New Best Friend</title>
		<link>http://hispanic-marketing.com/blog/market-segments/hispanic-women/cell-phone-is-single-females-new-best-friend/</link>
		<comments>http://hispanic-marketing.com/blog/market-segments/hispanic-women/cell-phone-is-single-females-new-best-friend/#comments</comments>
		<pubDate>Wed, 01 Sep 2010 14:19:57 +0000</pubDate>
		<dc:creator>Target Latino</dc:creator>
				<category><![CDATA[Research]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[hispanic women]]></category>
		<category><![CDATA[demographics]]></category>
		<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Outdoor]]></category>
		<category><![CDATA[Telecom]]></category>
		<category><![CDATA[Wireless]]></category>
		<category><![CDATA[Women]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=1130</guid>
		<description><![CDATA[Single mobile females (SMFs) &#8211; young single women who have cell phones &#8211; assign to their mobile devices an important role in relationships and dating, organizing their lives, and in fashion, according to a recent study commissioned by Samsung Telecommunications America. “The cell phone is an integral part of the SMF’s life, serving as a pocket-size [...]]]></description>
			<content:encoded><![CDATA[<div id="attachment_1182" class="wp-caption alignright" style="width: 310px"><a href="http://hispanic-marketing.com/blog/wp-content/uploads/2010/09/828743_11992803.jpg"><img class="size-medium wp-image-1182 " title="Some 12% of females surveyed said that they would be less likely to date someone if they had a big and bulky cell phone" src="http://hispanic-marketing.com/blog/wp-content/uploads/2010/09/828743_11992803-300x199.jpg" alt="Some 12% of females surveyed said that they would be less likely to date someone if they had a big and bulky cell phone" width="300" height="199" /></a><p class="wp-caption-text">Some 12% of females surveyed said that they would be less likely to date someone if they had a big and bulky cell phone</p></div>
<p>Single mobile females (SMFs) &#8211; young single women who have cell phones &#8211; assign to their mobile devices an important role in relationships and dating, organizing their lives, and in fashion, according to a recent study commissioned by Samsung Telecommunications America.</p>
<p>“The cell phone is an integral part of the SMF’s life, serving as a pocket-size detective, matchmaker, wing-woman and beyond. It is now officially a girl’s best friend,” said Randy Smith, VP of channel marketing for Samsung.</p>
<p>Among the survey findings:</p>
<ul>
<li>More than two-thirds of women (73%) of women have ditched traditional, paper address books for their cell phones to keep track of contacts.</li>
<li>The average number of cell phone contacts is 63.</li>
<li>Almost one-third of respondents said they can tell a good amount about a person by the type of cell phone they have (32%).</li>
<li>Some 12% of females surveyed said that they would be less likely to date someone if they had a big and bulky cell phone.</li>
<li>Nearly three-quarters of females surveyed look at their cell phone, rather than their watch, to get the time (74%).</li>
<li>More than one out of three SMFs have had a friend call them to interrupt a date (34%).</li>
<li>A whopping 70% said they have snooped on their significant other’s cell phone &#8211; for example, by looking through text messages or picking up their phone to see who is calling.</li>
<li>Single mobile females use cell phones to avoid calls: 40% have faked technical difficulties to avoid someone they were not interested in dating.</li>
<li>Nearly four out of ten (39%) single women have suffered from “text shame:” sending a text message and then waking up the next morning realizing that they said something they shouldn’t have.</li>
<li>Nearly half of survey respondents prefer to flirt with someone they are interested in via text message when they are away from them (48%).</li>
<li>More than 10% of females surveyed say the “three day rule” &#8211; waiting to call someone until three days after a first date &#8211; only applies to calling, and one can send a text message to someone before day three (13%).</li>
<li>78% of females surveyed prefer to give their cell phone number to someone they are attracted to.</li>
</ul>
<p><em>About the study:</em> The survey, commissioned by Samsung, was conducted by Kelton Research and included more than 500 US unmarried females ages 18 to 35 who have a cell phone.</p>
]]></content:encoded>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>WOM Research: Moms Buzz about Brands</title>
		<link>http://hispanic-marketing.com/blog/market-segments/hispanic-women/wom-research-moms-buzz-about-brands/</link>
		<comments>http://hispanic-marketing.com/blog/market-segments/hispanic-women/wom-research-moms-buzz-about-brands/#comments</comments>
		<pubDate>Tue, 31 Aug 2010 14:29:06 +0000</pubDate>
		<dc:creator>Target Latino</dc:creator>
				<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[WOM - Word-of-Mouth]]></category>
		<category><![CDATA[hispanic women]]></category>
		<category><![CDATA[WOM]]></category>
		<category><![CDATA[women marketing]]></category>
		<category><![CDATA[women online]]></category>
		<category><![CDATA[word-of-mouth]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=1138</guid>
		<description><![CDATA[New moms and pregnant women have over 109 word-of-mouth conversations per week about products, services, and brands, most of them positive and considered highly credible by other moms, according to a study conducted for BabyCenter. Per day, the group engages in one-third more word-of-mouth (WOM) conversation than the total public or women in general, the study found: Among [...]]]></description>
			<content:encoded><![CDATA[<p>New moms and pregnant women have over 109 <a title="WOM specialists - Target Latino" href="http://www.targetlatino.com/" target="_blank">word-of-mouth</a> conversations per week about products, services, and brands, most of them positive and considered highly credible by other moms, according to a study conducted for BabyCenter.</p>
<p>Per day, the group engages in one-third more word-of-mouth (WOM) conversation than the total public or women in general, the study found:</p>
<div id="attachment_1139" class="wp-caption aligncenter" style="width: 598px"><a href="http://hispanic-marketing.com/blog/wp-content/uploads/2010/08/Picture-9.png"><img class="size-full wp-image-1139" title="Per day, the group engages in one-third more word-of-mouth (WOM) conversation than the total public or women in general" src="http://hispanic-marketing.com/blog/wp-content/uploads/2010/08/Picture-9.png" alt="Per day, the group engages in one-third more word-of-mouth (WOM) conversation than the total public or women in general" width="588" height="349" /></a><p class="wp-caption-text">Per day, the group engages in one-third more word-of-mouth (WOM) conversation than the total public or women in general</p></div>
<p>Among other findings:</p>
<ul>
<li>Fully 60% of conversations among the studied group carry with them a recommendation to buy, try, or consider the brands under discussion.
<ul>
<li>Positive brand sentiment outweighs negative by a 10-to-1 margin.</li>
<li>In shopping, retail, and apparel, 69% of the group is likely to purchase based on what they heard.</li>
</ul>
</li>
<li>The group has higher WOM credibility than the total public and total women &#8211; in various capacities (e.g., propensity to pass along info, purchase intent):</li>
</ul>
<div id="attachment_1140" class="wp-caption aligncenter" style="width: 598px"><a href="http://hispanic-marketing.com/blog/wp-content/uploads/2010/08/Picture-10.png"><img class="size-full wp-image-1140" title="The group has higher WOM credibility than the total public and total women" src="http://hispanic-marketing.com/blog/wp-content/uploads/2010/08/Picture-10.png" alt="The group has higher WOM credibility than the total public and total women" width="588" height="315" /></a><p class="wp-caption-text">The group has higher WOM credibility than the total public and total women</p></div>
<ul>
<li>They are more likely to qualify as WOM influencers (60% more so than the total public, 45% more so than total women).</li>
<li>Close to 1 in 5 pregnant and new moms were identified as WOM leaders or Conversation Catalysts (based on their recommending behavior and size of social network).</li>
</ul>
<p><strong>Content, Sources of Online Conversations</strong></p>
<p>Pregnant and new moms are talking about technology, financial services, healthcare, food/dining, media/entertainment, packaged goods, shopping and retail experiences, the study found:</p>
<ul>
<li>Half or more of those surveyed said they had least one conversation per day about the above topics.</li>
<li>Retailer, consumer electronic, and soft drink brands dominated the top 10 most talked about brands:</li>
</ul>
<div id="attachment_1141" class="wp-caption aligncenter" style="width: 595px"><a href="http://hispanic-marketing.com/blog/wp-content/uploads/2010/08/Picture-11.png"><img class="size-full wp-image-1141" title="Retailer, consumer electronic, and soft drink brands dominated the top 10 most talked about brands" src="http://hispanic-marketing.com/blog/wp-content/uploads/2010/08/Picture-11.png" alt="Retailer, consumer electronic, and soft drink brands dominated the top 10 most talked about brands" width="585" height="331" /></a><p class="wp-caption-text">Retailer, consumer electronic, and soft drink brands dominated the top 10 most talked about brands</p></div>
<p>Most discussions about brands and products occur in person; discussion content, however, is often provided by various media, especially the internet and television:</p>
<div id="attachment_1142" class="wp-caption aligncenter" style="width: 599px"><a href="http://hispanic-marketing.com/blog/wp-content/uploads/2010/08/Picture-12.png"><img class="size-full wp-image-1142" title="Moms have a natural desire to share ideas and information with each other. The rich content and community experience found on the internet plays a key role in driving these conversations" src="http://hispanic-marketing.com/blog/wp-content/uploads/2010/08/Picture-12.png" alt="Moms have a natural desire to share ideas and information with each other. The rich content and community experience found on the internet plays a key role in driving these conversations" width="589" height="488" /></a><p class="wp-caption-text">Moms have a natural desire to share ideas and information with each other. The rich content and community experience found on the internet plays a key role in driving these conversations</p></div>
<p><em>About the study</em>: In Jan. ‘08, Keller Fay interviewed a sample of 1,721 women (18+) who were pregnant, trying to get pregnant, or have one or more children age five or under. The women, recruited through the BabyCenter 21st Century Mom Panel, BabyCenter’s website, and an external panel, completed an online survey about their face-to-face, telephone, or online conversations about brands across 14 categories during the 24 hours that immediately preceded the survey.</p>
<p>Interested in reaching Latina mommies? Contact <a title="Contact Target Latino to reach Latina mothers" href="http://www.targetlatino.com/contactus.html" target="_blank">Target Latino</a>!!</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Latina bloggers are a force to be reckoned with</title>
		<link>http://hispanic-marketing.com/blog/market-segments/hispanic-women/latina-bloggers-are-a-force-to-be-reckoned-with/</link>
		<comments>http://hispanic-marketing.com/blog/market-segments/hispanic-women/latina-bloggers-are-a-force-to-be-reckoned-with/#comments</comments>
		<pubDate>Thu, 19 Aug 2010 14:40:53 +0000</pubDate>
		<dc:creator>Target Latino</dc:creator>
				<category><![CDATA[Hispanic culture]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[hispanic online]]></category>
		<category><![CDATA[hispanic women]]></category>
		<category><![CDATA[Latina bloggers]]></category>
		<category><![CDATA[Latinos online]]></category>
		<category><![CDATA[LATISM]]></category>
		<category><![CDATA[SMM]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=1154</guid>
		<description><![CDATA[They are Latinas. They are strong, modern, intelligent and love to share their opinions. They are constantly contributing to the blogosphere. They are the Latina bloggers. And, LATISM (Latinos in Social Media), a non-profit organization that groups Latinos who actively participate online, has performed an invaluable survey of over 900 Latina bloggers and has shared [...]]]></description>
			<content:encoded><![CDATA[<p>They are Latinas. They are strong, modern, intelligent and love to share their opinions. They are constantly contributing to the blogosphere. They are the Latina bloggers.</p>
<p>And, LATISM (Latinos in Social Media), a non-profit organization that groups Latinos who actively participate online, has performed an invaluable survey of over 900 Latina bloggers and has shared these incredible insights with all of us.</p>
<p>Thank you, LATISM!!!</p>
<p><strong> </strong></p>
<p style="text-align: center;"><strong> </strong></p>
<p><strong> </strong></p>
<p><strong></p>
<div id="attachment_1155" class="wp-caption aligncenter" style="width: 586px"><a href="http://hispanic-marketing.com/blog/wp-content/uploads/2010/08/Picture-16.png"><img class="size-full wp-image-1155 " title="Perhaps reflecting the makeup of the larger Latino population, the great majority of participants were born in Mexico and the US " src="http://hispanic-marketing.com/blog/wp-content/uploads/2010/08/Picture-16.png" alt="Perhaps reflecting the makeup of the larger Latino population, the great majority of participants were born in Mexico and the US " width="576" height="475" /></a><p class="wp-caption-text">Perhaps reflecting the makeup of the larger Latino population, the great majority of participants were born in Mexico and the US </p></div>
<p></strong></p>
<p style="text-align: left;">This is an excerpt from the LATISM survey on Latina bloggers (July 2010):</p>
<p>The world has certainly changed a lot since our “abuelitas” (grandmas) used to keep a secret dairy. Today’s Latinas are open-minded, opinionated and love to share their innermost  thoughts online… in two different languages!</p>
<p>At the same time, while they have shed certain traditions, these independent heads of households have managed to tap into the gregarious aspect of our culture: the sense of community,  which earned high marks as a main motivator to start posting.</p>
<p>They have succeeded at planting themselves right at the epicenter of merging worlds: between tradition and modernity, between English and Spanish, between American and Latino cultures.</p>
<p>The intrinsic characteristics of blogging, where the private becomes public and communities rally together around common interests, make it the perfect platform for the Latina Passion.</p>
<ul>
<li>The number of blogueras has been climbing steadily for the past 10 years but the numbers really skyrocketed last year: 63% started blogging in 2009 and it’s expected to continue climbing.</li>
<li>Most feel being a Latina has helped them find sponsorships and readers but in general feel they get less opportunities compared to non-Latinas
<ul>
<li>Young: The largest group is between 30 and 39</li>
<li>Mothers: 83% has between 2 and 4 kids</li>
<li>Heads of household:  70% is either single, divorced or separated</li>
</ul>
</li>
<li>Commitment:
<ul>
<li>75% blog two or more times a week</li>
<li>77% have invested in their own domain</li>
</ul>
</li>
<li>98% plus are active in social media</li>
<li>A surprising 72% blog primarily in English</li>
<li>Mobile:
<ul>
<li>81% use their phone to tweet</li>
<li>90% use it for FB</li>
<li>93% use apps</li>
</ul>
</li>
</ul>
<p>You can access the full report <a title="Blogueras Research" rel="nofollow" href="http://latism.org/blogueras/" target="_blank">here</a></p>
<p><span style="color: #888888;"> Source: </span><a title="LATISM - Latinos in Social Media" rel="nofollow" href="http://latism.org/" target="_blank"><span style="color: #888888;">LATISM</span></a></p>
]]></content:encoded>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Cellphone Gender Gap: Less Wealthy Women Less Likely to Own a Mobile</title>
		<link>http://hispanic-marketing.com/blog/market-segments/hispanic-women/cellphone-gender-gap-less-wealthy-women-less-likely-to-own-a-mobile/</link>
		<comments>http://hispanic-marketing.com/blog/market-segments/hispanic-women/cellphone-gender-gap-less-wealthy-women-less-likely-to-own-a-mobile/#comments</comments>
		<pubDate>Thu, 05 Aug 2010 15:03:14 +0000</pubDate>
		<dc:creator>Target Latino</dc:creator>
				<category><![CDATA[Research]]></category>
		<category><![CDATA[hispanic women]]></category>
		<category><![CDATA[cellphone]]></category>
		<category><![CDATA[cellphone ownership]]></category>
		<category><![CDATA[gender gap]]></category>
		<category><![CDATA[market research]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[women marketing]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=1084</guid>
		<description><![CDATA[Cherie Blair&#8217;s group proves women&#8217;s economic disadvantage of reduced ownership &#8212; and potential profits to firms in fixing the gap A woman is one-fifth less likely than a man to own a mobile phone in a middle-income or poor country, a gender gap that reduces women’s safety and income possibilities as well as national wealth [...]]]></description>
			<content:encoded><![CDATA[<h3>Cherie Blair&#8217;s group proves women&#8217;s economic disadvantage of reduced ownership &#8212; and potential profits to firms in fixing the gap</h3>
<ul>
<li>A woman is one-fifth less likely than a man to own a mobile phone in a middle-income or poor country, a gender gap that reduces women’s safety and income possibilities as well as national wealth and companies’ revenues.</li>
</ul>
<ul>
<li>If men and women had similar cellphone ownership rates in these countries, there would be 300 million more cellphones in use, offering greater connectivity and productivity, according to the 2010 study “Women &amp; Mobile: A Global Opportunity.”</li>
</ul>
<ul>
<li>The study, by the Cherie Blair Foundation, the GSMADevelopment Fund and Vital Wave Consulting, found that the poorer the region and the less empowered women are, the greater the gender disparity in cellphone ownership. The gap was smallest in Eastern Europe/Central Asia, at 16%; it was greatest in South Asia, at 37%. By comparison, in Western Europe more women than men have cellphones.</li>
</ul>
<ul>
<li>The study cites links between increased cellphone use and national income, job creation and profits.</li>
</ul>
<ul>
<li>For the phone industry, equal cellphone usage by gender in middle-income and poor countries would increase sales by $13 billion. Five years out, the annual gain would be $29 billion. Two-thirds of market growth is expected to be women in the next five years.</li>
</ul>
<ul>
<li>Just like in developed countries, women in less wealthy countries report that a cellphone improves their sense of security. In addition 85% of women in those countries say a cellphone increases their independence.</li>
</ul>
<ul>
<li>But the greatest opportunity is in potential productivity. 55% of female business owners in the countries say a cellphone brought them more income, vs 28% of all women with a phone, and 4 of 10 women with a phone say it increased their professional or economic opportunities.</li>
</ul>
<ul>
<li>Ways in which women raised income through phones include getting pricing information, executing money transfers and making employment contacts.</li>
</ul>
<ul>
<li>To reduce the gap, the report urges companies to market directly to women; position phones as income-producing tools; find ways to reduce costs for women; and foster incentives for developing mobile services that benefit women.</li>
</ul>
<ul>
<li>In her introduction, Cherie Blair writes, “What shines out of this study is that Women and Mobile represent an untapped market and great development potential that we need to embrace.”</li>
</ul>
<p>Source: Womenomics www.20-first.com</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>New Research Finds Latinas with Lactose Intolerance Manage By Avoiding Dairy</title>
		<link>http://hispanic-marketing.com/blog/market-segments/hispanic-women/new-research-finds-latinas-with-lactose-intolerance-manage-by-avoiding-dairy/</link>
		<comments>http://hispanic-marketing.com/blog/market-segments/hispanic-women/new-research-finds-latinas-with-lactose-intolerance-manage-by-avoiding-dairy/#comments</comments>
		<pubDate>Mon, 07 Dec 2009 15:13:08 +0000</pubDate>
		<dc:creator>Target Latino</dc:creator>
				<category><![CDATA[Health]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[hispanic women]]></category>
		<category><![CDATA[Beverages]]></category>
		<category><![CDATA[health]]></category>
		<category><![CDATA[hispanic market research]]></category>
		<category><![CDATA[nutrition]]></category>
		<category><![CDATA[US Hispanics]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=771</guid>
		<description><![CDATA[A recent study by the LACTAID® Brand found that 77 percent of Latinas with lactose intolerance reduce or limit the amount of dairy in their diet. This is concerning given that the calcium and vitamin D found in milk and dairy products play an important role in living a healthy lifestyle. With the holiday season [...]]]></description>
			<content:encoded><![CDATA[<p><object id="player-single" style="width: 320px; height: 320px;" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="320" height="320" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="play" value="false" /><param name="loop" value="false" /><param name="quality" value="high" /><param name="wmode" value="transparent" /><param name="flashvars" value="playlistpath=lactaid/40508" /><param name="name" value="player-single" /><param name="src" value="http://www.prnewswire.com/mnr/mnr_lib/200910/players/player-single.swf?job=40508" /><embed id="player-single" style="width: 320px; height: 320px;" type="application/x-shockwave-flash" width="320" height="320" src="http://www.prnewswire.com/mnr/mnr_lib/200910/players/player-single.swf?job=40508" name="player-single" flashvars="playlistpath=lactaid/40508" wmode="transparent" quality="high" loop="false" play="false"></embed></object></p>
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 10px; margin-left: 0px; outline-width: 0px; outline-style: initial; outline-color: initial; font-weight: inherit; font-style: inherit; font-size: 12px; font-family: arial, helvetica, sans-serif; vertical-align: baseline; line-height: 1.3em; color: #000000; padding: 0px; border: 0px initial initial;">A recent study by the LACTAID® Brand found that 77 percent of Latinas with lactose intolerance reduce or limit the amount of dairy in their diet. This is concerning given that the calcium and vitamin D found in milk and dairy products play an important role in living a healthy lifestyle. With the holiday season fast approaching, it is likely that many favorite dishes will include dairy. Luckily, there is a way to manage your lactose intolerance and make milk and dairy products a daily, dietary habit – particularly during the holiday season.</p>
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 10px; margin-left: 0px; outline-width: 0px; outline-style: initial; outline-color: initial; font-weight: inherit; font-style: inherit; font-size: 12px; font-family: arial, helvetica, sans-serif; vertical-align: baseline; line-height: 1.3em; color: #000000; padding: 0px; border: 0px initial initial;">Here are some tips for creating a healthy, calcium-rich diet:<br style="padding: 0px; margin: 0px;" /></p>
<ul style="outline-width: 0px; outline-style: initial; outline-color: initial; font-weight: inherit; font-style: inherit; font-size: 16px; font-family: arial, helvetica, sans-serif; vertical-align: baseline; padding: 0px; margin: 20px; border: 0px initial initial;">
<li style="outline-width: 0px; outline-style: initial; outline-color: initial; font-weight: inherit; font-style: inherit; font-size: 12px; font-family: arial, helvetica, sans-serif; vertical-align: baseline; color: #000000; padding: 0px; margin: 10px; border: 0px initial initial;">Include dark leafy greens such as kale and mustard, collard, broccoli and turnip greens or beans into your favorite, traditional dishes. These foods are not only good sources of calcium, but also low in fat.</li>
<li style="outline-width: 0px; outline-style: initial; outline-color: initial; font-weight: inherit; font-style: inherit; font-size: 12px; font-family: arial, helvetica, sans-serif; vertical-align: baseline; color: #000000; padding: 0px; margin: 10px; border: 0px initial initial;">To boost your calcium intake, use canned fish such as salmon, in festive salads or pastas.</li>
<li style="outline-width: 0px; outline-style: initial; outline-color: initial; font-weight: inherit; font-style: inherit; font-size: 12px; font-family: arial, helvetica, sans-serif; vertical-align: baseline; color: #000000; padding: 0px; margin: 10px; border: 0px initial initial;">The same nutrients found in &#8220;regular&#8221; dairy products are also found in lactose-free products. Try lactose-free LACTAID® Milk, which is real milk, and rich in calcium and vitamin D when preparing favorite holiday desserts such as Christmas Custard or Flan de Leche.</li>
</ul>
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 10px; margin-left: 0px; outline-width: 0px; outline-style: initial; outline-color: initial; font-weight: inherit; font-style: inherit; font-size: 12px; font-family: arial, helvetica, sans-serif; vertical-align: baseline; line-height: 1.3em; color: #000000; padding: 0px; border: 0px initial initial;">Visit <a style="outline-width: 0px; outline-style: initial; outline-color: initial; font-weight: inherit; font-style: inherit; font-size: 12px; font-family: arial, helvetica, sans-serif; vertical-align: baseline; color: #0000cc; text-decoration: none; padding: 0px; margin: 0px; border: 0px initial initial;" rel="nofollow" href="http://www.lactaidenespanol.com/" target="_blank">www.lactaidenespanol.com</a> to learn more about lactose intolerance, access recipes for traditional, holiday dishes and get more information about LACTAID® Milk and Dairy Products. Also, to access a recent webinar presentation about the topic featuring comedian and actress Angelica Vale as well as Sylvia, visit <a style="outline-width: 0px; outline-style: initial; outline-color: initial; font-weight: inherit; font-style: inherit; font-size: 12px; font-family: arial, helvetica, sans-serif; vertical-align: baseline; color: #0000cc; text-decoration: none; padding: 0px; margin: 0px; border: 0px initial initial;" rel="nofollow" href="http://www.videonewswire.com/event.asp?id=61635" target="_blank">http://www.videonewswire.com/event.asp?id=61635</a>.</p>
<h3 style="margin-top: 0px; margin-right: 0px; margin-bottom: 2px; margin-left: 0px; outline-width: 0px; outline-style: initial; outline-color: initial; font-weight: bold; font-style: inherit; font-size: 13px; font-family: arial, helvetica, sans-serif; vertical-align: baseline; color: #000000; text-decoration: underline; padding: 0px; border: 0px initial initial;">About Sylvia:</h3>
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 10px; margin-left: 0px; outline-width: 0px; outline-style: initial; outline-color: initial; font-weight: inherit; font-style: inherit; font-size: 12px; font-family: arial, helvetica, sans-serif; vertical-align: baseline; line-height: 1.3em; color: #000000; padding: 0px; border: 0px initial initial;">Sylvia Melendez-Klinger is a registered dietitian and certified personal trainer as well as founder of Hispanic Food Communications, a culinary consulting company. Mrs. Klinger has an extensive public health nutrition background having conducted research at Northwestern University Medical School in Chicago and the University of California Irvine Medical Center and serving as supervising nutritionist for the Women, Infants and Children (WIC) supplemental feeding program. Mrs. Klinger is a member of the American Dietetic Association, Illinois Dietetic Association and Latino Hispanic Dietetic Association network group (LAHIDAN).</p>
]]></content:encoded>
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		<title>Oldways Releases Latino Health Tool Kit for Latino Nutrition Month</title>
		<link>http://hispanic-marketing.com/blog/market-segments/hispanic-women/oldways-releases-latino-health-tool-kit-for-latino-nutrition-month/</link>
		<comments>http://hispanic-marketing.com/blog/market-segments/hispanic-women/oldways-releases-latino-health-tool-kit-for-latino-nutrition-month/#comments</comments>
		<pubDate>Thu, 17 Sep 2009 16:48:59 +0000</pubDate>
		<dc:creator>Target Latino</dc:creator>
				<category><![CDATA[Health]]></category>
		<category><![CDATA[Hispanic culture]]></category>
		<category><![CDATA[Latin America]]></category>
		<category><![CDATA[hispanic online]]></category>
		<category><![CDATA[hispanic women]]></category>
		<category><![CDATA[education]]></category>
		<category><![CDATA[health]]></category>
		<category><![CDATA[Hispanic children]]></category>
		<category><![CDATA[Latino Nutrition Coalition]]></category>
		<category><![CDATA[nutrition]]></category>
		<category><![CDATA[obesity]]></category>
		<category><![CDATA[online hispanics]]></category>
		<category><![CDATA[promotions]]></category>
		<category><![CDATA[Spanish language]]></category>
		<category><![CDATA[US Hispanics]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=638</guid>
		<description><![CDATA[BOSTON, September 15, 2009 &#8211; In celebration of Latino Nutrition Month from September 15 through October 15, Oldways and the Latino Nutrition Coalition (LNC) have released Latino Living &#8211; A Guide to Better Health Through Traditional Food and Active Lifestyles &#8211; for both consumers and health professionals. &#8220;Latino Living was originally designed for health professionals [...]]]></description>
			<content:encoded><![CDATA[<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">BOSTON, September 15, 2009 &#8211; In celebration of Latino Nutrition Month from September 15 through October 15, Oldways and the Latino Nutrition Coalition (LNC) have released Latino Living &#8211; A Guide to Better Health Through Traditional Food and Active Lifestyles &#8211; for both consumers and health professionals.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">&#8220;Latino Living was originally designed for health professionals and dietitians, but it is so user friendly and simple that it&#8217;s perfect for consumers from coast to coast,&#8221; said Sara Baer-Sinnott, Executive Vice President of Oldways.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">For Consumers, the kit offers:</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">A 7-day Healthy Latino Meal Plan, with recipes and grocery list.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">A bilingual Latino Lifestyle Calendar, featuring a tip-a-day for following the healthy Latin American diet.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">New, illustrated, bilingual Latin American Diet Pyramid, with basic guidelines to help plan daily meals.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">The following in both English and Spanish:</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">A list of Latin American super foods</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Kitchen Strategies: time savers and smart swaps</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Tip for Kids: cooking, lunches and snacks</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Tips on how to exercise with your family</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">For Health Professionals and RDs, the kit offers:</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">All of the above, PLUS</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Statistics concerning obesity, nutrition, diabetes, cardiovascular diseases, and cancer rates occurring in the Latino American population.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">A detailed explanation of the Latin American Diet Pyramid, along with basic guidelines that help plan daily meals.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Weekly Goal Tracking and 24-Hour Recall Sheets.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Consumers, health professionals and RDs can request this free resource (on CD-Rom or online) by emailing or calling Adriene Worthington (aworthington@oldwayspt.org, 617-896-4876.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Coinciding with National Hispanic Heritage Month, Latino Nutrition Month will introduce consumers to a variety of ways to cook, eat and enjoy the Latino diet pattern. The introduction of an updated Latin American Diet Pyramid will stress the importance of putting plant foods such as fruits, veggies, grains (mostly whole), nuts and peanuts, beans and spices at the core of one&#8217;s diet. Additionally, consumers can enter Oldways/LNC&#8217;s Latin American Diet Recipe Contest (see below) to win a variety of prizes.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">See what else is happening during Latino Nutrition Month on the Oldways and LNC websites. These programs include:</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">1. An updated Camino Mágico, a downloadable, bi-lingual supermarket shopping guide to help Latino shoppers make healthy choices among the endless food options available at supermarkets today.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">2. Latin American Diet Recipe Contest featured on the Oldways and LNC websites and on the Official Oldways Table Blog. Consumers should submit a recipe that uses at least two Latin American Diet products (list is featured on the Oldways Table Blog).  Winners will be drawn at the end of the month, and announced on our websites.  Prizes include wonderful Latino food products, autographed copies of our widely-praised book, The Oldways Table, chock-full of wonderful recipes and short essays about food and wine experiences, and the new poster of the Latin American Diet Pyramid.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">3. A 2&#8242; X 3&#8242; poster with an updated illustration of the Latin American Diet Pyramid will be available at The Oldways Store on September 21, 2009.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Links:</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Find Oldways on Twitter &#8211; OldwaysPT</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Find the LNC on Twitter &#8211; LatinoNutrition</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Oldways on Facebook &#8211; Become a Fan!</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">The Official Oldways Blog &#8211; The Oldways Table</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">About Oldways and the Latino Nutrition Coalition</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Oldways is an internationally-respected non-profit, changing the way people eat through practical and positive programs grounded in science, traditions, and delicious foods and drinks.  The Latino Nutrition Coalition is an Oldways program inspiring Latinos to improve and maintain their health through traditional foods and active lifestyles. LNC members include: General Mills; Herdez; Splenda; La Moderna; Mission Foods; National Watermelon Promotion Board; The Peanut Institute; Soyfoods Association of North America; Splenda  Sweetener Products; United States Potato Board; and Wisconsin Milk  Marketing Board.  You can learn more at www.oldwayspt.org and www.latinonutrition.org.</div>
<p>Target Latino thanks the Latino Nutrition Coalition and Oldways for allowing us to publish this important information for dissemination within our community. Let&#8217;s hope that we all work together for the betterment of our nutrition and that of our children.</p>
<p>&#8212;&#8212;&#8212;&#8212;&#8212;-</p>
<p>BOSTON, September 15, 2009 &#8211; In celebration of <strong>Latino Nutrition Month</strong> from September 15 through October 15, Oldways and the Latino Nutrition Coalition (LNC) have released <strong>Latino Living &#8211; A Guide to Better Health Through Traditional Food and Active Lifestyles</strong> &#8211; for both consumers and health professionals.</p>
<p>&#8220;Latino Living was originally designed for health professionals and dietitians, but it is so user friendly and simple that it&#8217;s perfect for consumers from coast to coast,&#8221; said Sara Baer-Sinnott, Executive Vice President of Oldways.</p>
<div id="attachment_639" class="wp-caption alignright" style="width: 380px"><a href="http://www.oldwayspt.org/"><img class="size-large wp-image-639   " title="Latin Diet Pyramid - Copyright 2009 Oldways Preservation &amp; Exchange Trust - http://www.oldwayspt.org/" src="http://hispanic-marketing.com/blog/wp-content/uploads/2009/09/399LatinDietPyramid_1000px-882x1024.jpg" alt="Latin Diet Pyramid - Copyright 2009 Oldways Preservation &amp; Exchange Trust - http://www.oldwayspt.org/" width="370" height="430" /></a><p class="wp-caption-text">Latin Diet Pyramid - Copyright 2009 Oldways Preservation &amp; Exchange Trust - http://www.oldwayspt.org/</p></div>
<p><strong>For Consumers, the kit offers:</strong></p>
<ul>
<li>A 7-day Healthy Latino Meal Plan, with recipes and grocery list.</li>
<li>A bilingual Latino Lifestyle Calendar, featuring a tip-a-day for following the healthy Latin American diet.</li>
<li>New, illustrated, bilingual Latin American Diet Pyramid, with basic guidelines to help plan daily meals.</li>
</ul>
<p style="padding-left: 30px;">The following in <strong>both English and Spanish</strong>:</p>
<ul>
<li>A list of Latin American super foods</li>
<li>Kitchen Strategies: time savers and smart swaps</li>
<li>Tip for Kids: cooking, lunches and snacks</li>
<li>Tips on how to exercise with your family</li>
</ul>
<p style="padding-left: 30px;">
<p><strong>For Health Professionals and RDs, the kit offers:</strong></p>
<ul>
<li>All of the above, <strong><em>PLUS</em></strong></li>
<li>Statistics concerning obesity, nutrition, diabetes, cardiovascular diseases, and cancer rates occurring in the Latino American population.</li>
<li>A detailed explanation of the Latin American Diet Pyramid, along with basic guidelines that help plan daily meals.</li>
<li>Weekly Goal Tracking and 24-Hour Recall Sheets.</li>
</ul>
<p>Consumers, health professionals and RDs can request this free resource (on CD-Rom or online) by emailing or calling Adriene Worthington (aworthington@oldwayspt.org, 617-896-4876.</p>
<p>Coinciding with National Hispanic Heritage Month, Latino Nutrition Month will introduce consumers to a variety of ways to cook, eat and enjoy the Latino diet pattern. The introduction of an updated Latin American Diet Pyramid will stress the importance of putting plant foods such as fruits, veggies, grains (mostly whole), nuts and peanuts, beans and spices at the core of one&#8217;s diet. Additionally, consumers can enter Oldways/LNC&#8217;s Latin American Diet Recipe Contest (see below) to win a variety of prizes.</p>
<p>See what else is happening during Latino Nutrition Month on the Oldways and LNC websites. These programs include:</p>
<p style="padding-left: 30px;">1. An updated <strong>Camino Mágico</strong>, a downloadable, bi-lingual supermarket shopping guide to help Latino shoppers make healthy choices among the endless food options available at supermarkets today.</p>
<p style="padding-left: 30px;">2. <strong>Latin American Diet Recipe Contest</strong> featured on the Oldways and LNC websites and on the Official Oldways Table Blog. Consumers should submit a recipe<strong> that uses at least two Latin American Diet products</strong> (list is featured on the Oldways Table Blog).  Winners will be drawn at the end of the month, and announced on our websites.  Prizes include wonderful Latino food products, autographed copies of our widely-praised book, The Oldways Table, chock-full of wonderful recipes and short essays about food and wine experiences, and the new poster of the Latin American Diet Pyramid.</p>
<p style="padding-left: 30px;">3. A 2&#8242; X 3&#8242; poster with an updated illustration of the <strong>Latin American Diet Pyramid </strong>will be available at The Oldways Store on September 21, 2009.</p>
<p style="padding-left: 30px;">
<p>Links:</p>
<p>Find Oldways on Twitter &#8211; OldwaysPT</p>
<p>Find the LNC on Twitter &#8211; LatinoNutrition</p>
<p>Oldways on Facebook &#8211; Become a Fan!</p>
<p>The Official Oldways Blog &#8211; <a title="The Official Oldways Blog - The Oldways table" href="http://oldwaystable.org/" target="_blank">The Oldways Table</a></p>
<p><em><strong>About Oldways and the Latino Nutrition Coalition</strong></em></p>
<p><em>Oldways is an internationally-respected non-profit, changing the way people eat through practical and positive programs grounded in science, traditions, and delicious foods and drinks.  The Latino Nutrition Coalition is an Oldways program inspiring Latinos to improve and maintain their health through traditional foods and active lifestyles. LNC members include: General Mills; Herdez; Splenda; La Moderna; Mission Foods; National Watermelon Promotion Board; The Peanut Institute; Soyfoods Association of North America; Splenda  Sweetener Products; United States Potato Board; and Wisconsin Milk  Marketing Board.  You can learn more at www.oldwayspt.org and www.latinonutrition.org. </em></p>
]]></content:encoded>
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		<title>Personality in a Cup</title>
		<link>http://hispanic-marketing.com/blog/market-segments/hispanic-women/personality-in-a-cup/</link>
		<comments>http://hispanic-marketing.com/blog/market-segments/hispanic-women/personality-in-a-cup/#comments</comments>
		<pubDate>Thu, 13 Aug 2009 17:56:56 +0000</pubDate>
		<dc:creator>Target Latino</dc:creator>
				<category><![CDATA[children Latino market]]></category>
		<category><![CDATA[entertainment]]></category>
		<category><![CDATA[hispanic customer acquisition]]></category>
		<category><![CDATA[hispanic women]]></category>
		<category><![CDATA[Beverages]]></category>
		<category><![CDATA[Hispanic children]]></category>
		<category><![CDATA[Latino Youth]]></category>
		<category><![CDATA[nutrition]]></category>
		<category><![CDATA[online hispanics]]></category>

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		<description><![CDATA[GOT MILK? Partners with Acclaimed BLD Pastry Chef to Share Summer Milkshake Recipes There&#8217;s a saying that you could tell people&#8217;s personalities based on the types of drink they enjoy. A person who likes a chocolaty beverage, for example, could be described as sweet and indulgent, while someone who likes fruity drinks could be described [...]]]></description>
			<content:encoded><![CDATA[<h3>GOT MILK? Partners with Acclaimed BLD Pastry Chef to Share Summer Milkshake Recipes</h3>
<div id="attachment_388" class="wp-caption alignleft" style="width: 235px"><img class="size-medium wp-image-388" title="Personality in a cup - New Hispanic flavors" src="http://hispanic-marketing.com/blog/wp-content/uploads/2009/08/592516_49117344milkshake-225x300.jpg" alt="Personality in a cup - New Hispanic flavors" width="225" height="300" /><p class="wp-caption-text">Personality in a cup - New Hispanic flavors</p></div>
<p>There&#8217;s a saying that you could tell people&#8217;s personalities based on the types of drink they enjoy. A person who likes a chocolaty beverage, for example, could be described as sweet and indulgent, while someone who likes fruity drinks could be described as carefree and fun. Pastry Chef Mariah Swan of Los Angeles-based BLD &amp; Grace Restaurants says the same could be said for those who enjoy milkshakes. Just in time for summer parties and socials, Swan and BLD have partnered with the California Milk Processor Board (CMPB), the creator of GOT MILK? to share delicious, decadent and whimsical milkshake recipes for treat-lovers to enjoy during the hot days of the season.</p>
<p>&#8220;Milk is not only a healthy beverage, it&#8217;s also the base for many fun drinks like milkshakes,&#8221; says Swan, a graduate of the California School of Culinary Arts and a pastry chef at BLD for two-and-a-half years. &#8220;Drinking a milkshake brings out the kid in everyone, but each flavor highlights a person&#8217;s personality.&#8221;</p>
<p>Available exclusively on <span style="text-decoration: underline;">www.gotmilk.com/recipes</span>, Swan has created summer milkshake recipes for those who cannot resist this good old-fashioned treat. She features one-of-a-kind milkshakes in her menu, each carefully created to bring out a unique personality. They include:</p>
<p>1) <em>Blueberry Malt Milkshake</em> &#8211; blueberry, a typical summertime fruit combined with milk and vanilla ice cream for people who are jovial and who like an unexpected twist in their drink</p>
<p><em>2) Frozen Mexican Chocolate</em> &#8211; a decadent drink blending cocoa powder, milk, cinnamon and brownies on ice for those who do not know the word &#8220;compromise&#8221;</p>
<p><em>3) Salted Caramel Milkshake </em>- a treat consisting of milk, vanilla ice cream, caramel sauce and salt topped with whipped cream for people who consider themselves sassy and sweet</p>
<p>&#8220;These milkshakes are more than a treat,&#8221; says CMPB Executive Director Steve James. &#8220;They&#8217;re an absolute delight for kids of all ages. This milkshake program is one of the ways the CMPB hopes to educate consumers about the many creative ways they can incorporate milk in their diets.&#8221;</p>
<p>To also catch the favorite milkshake recipes of various political, entertainment and sports personalities that include San Francisco Mayor Gavin Newsom, Sacramento Mayor Kevin Johnson, Los Angeles City Council President Eric Garcetti, High School Musical and Dancing with the Stars Personality Monique Coleman and San Diego Padre slugger Adrian Gonzalez, please log on to <span style="text-decoration: underline;">www.gotmilk.com/recipes</span>.</p>
<p><span style="font-size: x-small;"><span style="color: #888888;">Source: </span></span><span style="font-size: x-small;"><span style="color: #888888;">California Milk Processor Board</span></span></p>
]]></content:encoded>
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		<title>Hispanic unemployment rate in California exceeds that of blacks</title>
		<link>http://hispanic-marketing.com/blog/market-segments/hispanic-women/hispanic-unemployment-rate-in-california-exceeds-that-of-blacks/</link>
		<comments>http://hispanic-marketing.com/blog/market-segments/hispanic-women/hispanic-unemployment-rate-in-california-exceeds-that-of-blacks/#comments</comments>
		<pubDate>Thu, 30 Jul 2009 15:27:38 +0000</pubDate>
		<dc:creator>Target Latino</dc:creator>
				<category><![CDATA[Research]]></category>
		<category><![CDATA[economy]]></category>
		<category><![CDATA[hispanic women]]></category>
		<category><![CDATA[California]]></category>
		<category><![CDATA[hispanic market research]]></category>
		<category><![CDATA[Los Angeles]]></category>
		<category><![CDATA[unemployment figures]]></category>
		<category><![CDATA[US Hispanics]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=366</guid>
		<description><![CDATA[Hispanic unemployment in California, which has been rising rapidly, reached 15.7% in the quarter ending June 30, exceeding African American joblessness for the first time in the current economic downturn, according to a new analysis. The state’s Latino unemployment is projected to hit nearly 18% a year from now, says the report released Monday by [...]]]></description>
			<content:encoded><![CDATA[<p style="font-family: arial, helvetica, sans-serif; font-size: 12px; line-height: 16px; text-align: left;">
<div id="attachment_368" class="wp-caption alignleft" style="width: 310px"><img class="size-full wp-image-368" title="Hispanic unemployment rate in California exceeds that of blacks" src="http://hispanic-marketing.com/blog/wp-content/uploads/2009/07/307380_unemployed_young_peolple.jpg" alt="Hispanic unemployment rate in California exceeds that of blacks" width="300" height="200" /><p class="wp-caption-text">Hispanic unemployment rate in California exceeds that of blacks</p></div>
<p>Hispanic unemployment in California, which has been rising rapidly, reached 15.7% in the quarter ending June 30, exceeding African American joblessness for the first time in the current economic downturn, according to a new analysis.</p>
<p style="font-family: arial, helvetica, sans-serif; font-size: 12px; line-height: 16px; text-align: left;">The state’s Latino unemployment is projected to hit nearly 18% a year from now, says the report released Monday by the Economic Policy Institute, a Washington-based think tank.</p>
<p style="font-family: arial, helvetica, sans-serif; font-size: 12px; line-height: 16px; text-align: left;">Nationally, black unemployment continues to surpass Hispanic joblessness and that pattern is not expected to change soon, according to Algernon Austin, the study’s author. Still, across the country, unemployment among Hispanics has increased faster than for other groups.</p>
<p style="font-family: arial, helvetica, sans-serif; font-size: 12px; line-height: 16px; text-align: left;">Among 12 states with enough data to compare unemployment by ethnicity, California is the only one where Hispanic joblessness leads all other groups.</p>
<p style="font-family: arial, helvetica, sans-serif; font-size: 12px; line-height: 16px; text-align: left;">“One thing that is driving the Hispanic unemployment rate is the collapse of the housing market, which means the collapse of construction,” Austin said. “That has been a big factor.”</p>
<p style="font-family: arial, helvetica, sans-serif; font-size: 12px; line-height: 16px; text-align: left;">But in California, it is Hispanic women who appear to be tipping the unemployment scales. Latino female unemployment began overtaking that of black women earlier this year, according to Austin’s data. Black males still have higher unemployment in the state than Hispanic males. “Construction is certainly part of the story,&#8221; he said, &#8220;but I don’t think it’s the full story” of Latino job losses.</p>
<p style="font-family: arial, helvetica, sans-serif; font-size: 12px; line-height: 16px; text-align: left;">As the recession took hold in late 2007, black unemployment in California was 9.8%, compared with 7% for Hispanics and 4.6% for whites, the report says. For the second quarter of this year, black unemployment is estimated at 15.3% &#8212; slightly less than Hispanics &#8212; and white unemployment was 8.6%.</p>
<h6><span style="color: #888888;">Source: </span><span style="color: #888888;">L.A. Times &#8211; Rich Connell</span></h6>
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		<title>Summer Tips for You and Your Family on ViveMejor(R)!</title>
		<link>http://hispanic-marketing.com/blog/market-segments/hispanic-women/summer-tips-for-you-and-your-family-on-vivemejorr/</link>
		<comments>http://hispanic-marketing.com/blog/market-segments/hispanic-women/summer-tips-for-you-and-your-family-on-vivemejorr/#comments</comments>
		<pubDate>Wed, 29 Jul 2009 16:53:19 +0000</pubDate>
		<dc:creator>Target Latino</dc:creator>
				<category><![CDATA[Hispanic culture]]></category>
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		<category><![CDATA[hispanic online]]></category>
		<category><![CDATA[hispanic women]]></category>
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		<category><![CDATA[Hispanic advertising]]></category>
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		<description><![CDATA[Beauty expert Leonardo Rocco and Chef Marcela Valladolid share their secrets for summer fun on ViveMejor.com! Summertime is finally here! Now that the kids are out of school, why arrange an expensive family getaway when you can experience a perfect day close to home? By staying close to home you can spend quality time with [...]]]></description>
			<content:encoded><![CDATA[<p>Beauty expert Leonardo Rocco and Chef Marcela Valladolid share their secrets for summer fun on ViveMejor.com!</p>
<p>Summertime is finally here! Now that the kids are out of school, why arrange an expensive family getaway when you can experience a perfect day close to home? By staying close to home you can spend quality time with your loved ones, save money and discover more of your unexplored surroundings. Take full advantage of these perfect summer days with ViveMejor.com, your lifestyle resource. ViveMejor offers you tips on what to do with the family, how to prepare delicious meals that all can enjoy, and offers beauty tips so you can enjoy the summer in style!</p>
<p>Below are some fresh ideas to guide you on how to begin your perfect summer day with an outdoor picnic. Author, mom and Chef Marcela Valladolid offers some recipes that are delicious and affordable, so you can enjoy a fabulous lunch without breaking the bank!</p>
<p>1. Consider making use of your outdoor space this season and start a home garden with your family. Have each of your loved ones choose different things to plant and let your garden come alive! Take a few minutes each morning to weed and water your herbs and vegetables, so you can enjoy them for lunch or dinner once they ripen. Plant some cilantro, a popular herb in Hispanic dishes, and use it to make a Tropical Fruit Dip. This scrumptious appetizer goes wonderfully with papayas or mangoes, and is made with Hellmann&#8217;s(R) or Best Foods(R) Light Mayonnaise, providing real taste with half the fat and calories of Real Mayonnaise. Each tablespoon of this amazing dip is just $0.14(i)! By enjoying this treat while waiting for the main course you&#8217;re sure to start your lunch off right!!</p>
<p>2. After lunch, head to the beach, and make sure to pack plenty of beach toys to keep the kids busy. As they are enjoying their day in the sun and begin to get thirsty, give them a new and exciting drink like a Lemon Mo-tea- to, which is a great alternative to sodas! It is made with seltzer water, Lipton(R) Lemon Sugar Sweetened Iced Tea Mix and crushed mint leaves, which can also come from your very own home garden! The Lemon Mo-tea-to is quick, easy and full of flavor, so it is a summer refreshment that the whole family will love!</p>
<p>After spending an entire a day outside with your loved ones don&#8217;t be afraid to wind down and take some time for yourself after the kids go to bed. Take the opportunity to pamper yourself to make sure you look and feel great! With the summer humidity and rising temperatures, your beauty routine might change and hair and skin may become harder to manage. Luckily, beauty expert and celebrity stylist Leonardo Rocco is ready to share his secrets, tips and advice for looking as fabulous as ever during this season!</p>
<p>1. After a day in the sun, the heat and humidity can cause hair to become dry and damaged, making it harder to control. The key to gorgeous summer hair is moisturization. For salon proven performance without paying the salon price, use Suave Professionals(R) Damage Care Shampoo and Conditioner. This formula helps revitalize damaged hair, giving it a healthy-looking shine that will make other moms jealous! Try not to use blow dryers and straightening irons everyday when styling, as they will cause additional damage to your hair. Instead, try letting it air dry to show off its natural, glossy waves for a care-free look!</p>
<p>2. In addition to causing damage to your hair, spending a lot of time outdoors and in the sun can also wreak havoc on your skin. After cleansing your face at night make sure to keep it moisturized and healthy looking by using Pond&#8217;s(R) clarant B3. Besides serving as a great moisturizer, it is proven to even out women&#8217;s skin tone by reducing the appearance of dark spots in just 4 weeks You can always feel confident and put your best face forward while enjoying outdoor fun!</p>
<p>3. Finally, to avoid uncomfortable underarm wetness in your summer clothes, apply Dove Clinical Protection(R) at night before bed. Night time gives the unique prescription-strength formula time to work, building a strong level of 24-hour wetness protection that will help you feel confident while you&#8217;re out in the sun this summer!</p>
<p>With all these tips from Chef Marcela and Rocco, you are ready to enjoy the summer, eat well and look great while doing it, all at affordable prices! The only thing left to worry about is planning out the next exciting activity for you and your loved ones. Just make sure to enjoy the warm weather while it lasts!</p>
<p>For even more recipes, beauty tips, and money-saving coupons, don&#8217;t forget to visit www.ViveMejor.com!</p>
<p>(i) Based on average retail prices at national supermarkets.</p>
<p>About Unilever</p>
<p>Unilever&#8217;s mission is to add vitality to life. We meet everyday needs for nutrition, hygiene and personal care with brands that help people feel good, look good and get more out of life. Each day, around the world, consumers make 160 million decisions to purchase Unilever products.</p>
<p>In the United States, the portfolio includes major brand icons such as: Axe, Ben &amp; Jerry&#8217;s, Bertolli, Breyers, Caress, Country Crock, Degree, Dove personal care products, Hellmann&#8217;s, Klondike, Knorr, Lipton, Popsicle, Promise, Q-Tips, Skippy, Slim-Fast, Suave, Sunsilk and Vaseline. All of the preceding brand names are registered trademarks of the Unilever Group of Companies. Dedicated to serving consumers and the communities where we live, work and play, Unilever employs nearly 12,000 people in both the United States and Puerto Rico &#8211; generating nearly $10 billion in sales in 2008. For more information, visit www.unileverusa.com.</p>
<h6><span style="color: #888888;">Source: </span><span style="color: #888888;">ViveMejor.com</span></h6>
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		<title>What will the U.S. look like in 2050?</title>
		<link>http://hispanic-marketing.com/blog/market-segments/hispanic-women/what-will-the-u-s-look-like-in-2050/</link>
		<comments>http://hispanic-marketing.com/blog/market-segments/hispanic-women/what-will-the-u-s-look-like-in-2050/#comments</comments>
		<pubDate>Fri, 24 Jul 2009 12:56:02 +0000</pubDate>
		<dc:creator>Target Latino</dc:creator>
				<category><![CDATA[Research]]></category>
		<category><![CDATA[children Latino market]]></category>
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		<description><![CDATA[U.S. Population Projections: 2005–2050 Population and Immigration • Between 2005 and 2050, the nation’s population will increase to 438 million from 296 million, a rise of 142 million people that represents growth of 48%. • Immigrants who arrive after 2005, and their U.S.-born descendants, account for 82% of the projected national population increase during the 2005–2050 period. • Of  [...]]]></description>
			<content:encoded><![CDATA[<h2><em></p>
<div id="attachment_360" class="wp-caption alignleft" style="width: 209px"><img class="size-full wp-image-360" title="U.S. Population Projections: 2005–2050 - What will the U.S. look like in 2050?" src="http://hispanic-marketing.com/blog/wp-content/uploads/2009/07/traffic.jpg" alt="U.S. Population Projections: 2005–2050 - What will the U.S. look like in 2050?" width="199" height="300" /><p class="wp-caption-text">U.S. Population Projections: 2005–2050 - What will the U.S. look like in 2050?</p></div>
<p></em><em>U.S. Population Projections: 2005–2050</em></h2>
<h2>Population and Immigration</h2>
<p style="padding-left: 30px; "><span style="font: 12.0px Helvetica;"><span style="font-family: Georgia, 'Times New Roman', 'Bitstream Charter', Times, fantasy; font-size: small;"><span style="line-height: 19px; ">•</span></span></span><span style="font: 12.0px Arial;"><span style="font-family: Georgia, 'Times New Roman', 'Bitstream Charter', Times, fantasy; font-size: small;"><span style="line-height: 19px; "> </span></span></span>Between 2005 and 2050, the nation’s population will increase to 438 million from 296 million, a rise of 142 million people that represents growth of 48%.</p>
<p style="padding-left: 30px; "><span style="font: 12.0px Helvetica;"><span style="font-family: Georgia, 'Times New Roman', 'Bitstream Charter', Times, fantasy; font-size: small;"><span style="line-height: 19px; ">•</span></span></span><span style="font: 12.0px Arial;"><span style="font-family: Georgia, 'Times New Roman', 'Bitstream Charter', Times, fantasy; font-size: small;"><span style="line-height: 19px; "> </span></span></span>Immigrants who arrive after 2005, and their U.S.-born descendants, account for 82% of the projected national population increase during the 2005–2050 period.</p>
<p style="padding-left: 30px; "><span style="font: 12.0px Helvetica;"><span style="font-family: Georgia, 'Times New Roman', 'Bitstream Charter', Times, fantasy; font-size: small;"><span style="line-height: 19px; ">•</span></span></span><span style="font: 12.0px Arial;"><span style="font-family: Georgia, 'Times New Roman', 'Bitstream Charter', Times, fantasy; font-size: small;"><span style="line-height: 19px; "> </span></span></span>Of  the 117 additional people attributable to the effect of new immigration, 67 million will be the immigrants themselves and 50 million will be their U.S.-born children and grandchildren</p>
<p style="padding-left: 30px; "><span style="font: 12.0px Helvetica;"><span style="font-family: Georgia, 'Times New Roman', 'Bitstream Charter', Times, fantasy; font-size: small;"><span style="line-height: 19px; ">•</span></span></span><span style="font: 12.0px Arial;"><span style="font-family: Georgia, 'Times New Roman', 'Bitstream Charter', Times, fantasy; font-size: small;"><span style="line-height: 19px; "> </span></span></span>The nation’s foreign-born population, 36 million in 2005, is projected to rise to 81 million in 2050, growth of 129%.</p>
<p style="padding-left: 30px; "><span style="font: 12.0px Helvetica;"><span style="font-family: Georgia, 'Times New Roman', 'Bitstream Charter', Times, fantasy; font-size: small;"><span style="line-height: 19px; ">•</span></span></span><span style="font: 12.0px Arial;"><span style="font-family: Georgia, 'Times New Roman', 'Bitstream Charter', Times, fantasy; font-size: small;"><span style="line-height: 19px; "> </span></span></span>In 2050, nearly one in five Americans (19%) will be an immigrant, compared with one in eight now (12% in 2005).</p>
<p style="padding-left: 30px; "><span style="font: 12.0px Helvetica;"><span style="font-family: Georgia, 'Times New Roman', 'Bitstream Charter', Times, fantasy; font-size: small;"><span style="line-height: 19px; ">•</span></span></span><span style="font: 12.0px Arial;"><span style="font-family: Georgia, 'Times New Roman', 'Bitstream Charter', Times, fantasy; font-size: small;"><span style="line-height: 19px; "> </span></span></span>The foreign-born share of the nation’s population will exceed historic highs sometime between 2020 and 2025, when it reaches 15%. The historic peak share was 14.7% in 1910 and 14.8% in 1890.</p>
<p style="padding-left: 30px; "><span style="font: 12.0px Helvetica;"><span style="font-family: Georgia, 'Times New Roman', 'Bitstream Charter', Times, fantasy; font-size: small;"><span style="line-height: 19px; ">•</span></span></span><span style="font: 12.0px Arial;"><span style="font-family: Georgia, 'Times New Roman', 'Bitstream Charter', Times, fantasy; font-size: small;"><span style="line-height: 19px; "> </span></span></span>Births in the United States will play a growing role in Hispanic and Asian population growth, so a diminishing proportion of both groups will be foreign-born.</p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 11.0px Arial;">
<h2>Racial and Ethnic Groups</h2>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Times New Roman;">
<p style="padding-left: 30px; "><span style="font: 12.0px Helvetica;"><span style="font-family: Georgia, 'Times New Roman', 'Bitstream Charter', Times, fantasy; font-size: small;"><span style="line-height: 19px; ">•</span></span></span><span style="font: 12.0px Arial;"><span style="font-family: Georgia, 'Times New Roman', 'Bitstream Charter', Times, fantasy; font-size: small;"><span style="line-height: 19px; "> </span></span></span>The <a title="Let's Talk Segmentation in the Hispanic Market - Claudia Goffan - Target Latino" href="http://hispanic-marketing.com/blog/hispanic-marketing/let’s-talk-segmentation-part-i/">Hispanic population,</a> 42 million in 2005, will rise to 128 million in 2050, tripling in size. Latinos will be 29% of the population, compared with 14% in 2005. Latinos will account for 60% of the nation’s population growth from 2005 to 2050.</p>
<p style="padding-left: 30px; "><span style="font: 12.0px Helvetica;"><span style="font-family: Georgia, 'Times New Roman', 'Bitstream Charter', Times, fantasy; font-size: small;"><span style="line-height: 19px; ">•</span></span></span><span style="font: 12.0px Arial;"><span style="font-family: Georgia, 'Times New Roman', 'Bitstream Charter', Times, fantasy; font-size: small;"><span style="line-height: 19px; "> </span></span></span>The black population, 38 million in 2005, will grow to 59 million in 2050, a rise of 56%. In 2050, the nation’s population will be 13.4% black, compared with 12.8% in 2005.</p>
<p style="padding-left: 30px; "><span style="font: 12.0px Helvetica;"><span style="font-family: Georgia, 'Times New Roman', 'Bitstream Charter', Times, fantasy; font-size: small;"><span style="line-height: 19px; ">•</span></span></span><span style="font: 12.0px Arial;"><span style="font-family: Georgia, 'Times New Roman', 'Bitstream Charter', Times, fantasy; font-size: small;"><span style="line-height: 19px; "> </span></span></span>The Asian population, 14 million in 2005, will grow to 41 million in 2050, nearly tripling in size. In 2050, the nation’s population will be 9% Asian, compared with 5% in 2005. Most Asians in the United States were foreign born in 2005 (58%), but by 2050, fewer than half (47%) will be.</p>
<p style="padding-left: 30px; "><span style="font: 12.0px Helvetica;"><span style="font-family: Georgia, 'Times New Roman', 'Bitstream Charter', Times, fantasy; font-size: small;"><span style="line-height: 19px; ">•</span></span></span><span style="font: 12.0px Arial;"><span style="font-family: Georgia, 'Times New Roman', 'Bitstream Charter', Times, fantasy; font-size: small;"><span style="line-height: 19px; "> </span></span></span>The white, non-Hispanic population, 199 million in 2005, will grow to 207 million in 2050, a 4% increase. In 2050, 47% of the U.S. population will be non-Hispanic white, compared with 67% in 2005.</p>
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 11px/normal Arial; padding-left: 30px; ">
<h2>Age Groups</h2>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Times New Roman;">
<p style="padding-left: 30px; "><span style="font: 12.0px Helvetica;"><span style="font-family: Georgia, 'Times New Roman', 'Bitstream Charter', Times, fantasy; font-size: small;"><span style="line-height: 19px; ">•</span></span></span><span style="font: 12.0px Arial;"><span style="font-family: Georgia, 'Times New Roman', 'Bitstream Charter', Times, fantasy; font-size: small;"><span style="line-height: 19px; "> </span></span></span>The working-age population—adults ages 18 to 64—will reach 255 million in 2050, up from 186 million in 2005. This segment will grow more slowly over the projection period (37%) than the overall population. Future immigrants and their descendants will account for all growth in this group.</p>
<p style="padding-left: 30px; "><span style="font: 12.0px Helvetica;"><span style="font-family: Georgia, 'Times New Roman', 'Bitstream Charter', Times, fantasy; font-size: small;"><span style="line-height: 19px; ">•</span></span></span><span style="font: 12.0px Arial;"><span style="font-family: Georgia, 'Times New Roman', 'Bitstream Charter', Times, fantasy; font-size: small;"><span style="line-height: 19px; "> </span></span></span>Among working-age adults, the foreign-born share, 15% in 2005, will rise to 23% in 2050. The Hispanic share, 14% in 2005, will increase to 31% in 2050. The non-Hispanic white share, 68% in 2005, will decline to 45% in 2050.</p>
<p style="padding-left: 30px; "><span style="font: 12.0px Helvetica;"><span style="font-family: Georgia, 'Times New Roman', 'Bitstream Charter', Times, fantasy; font-size: small;"><span style="line-height: 19px; ">•</span></span></span><span style="font: 12.0px Arial;"><span style="font-family: Georgia, 'Times New Roman', 'Bitstream Charter', Times, fantasy; font-size: small;"><span style="line-height: 19px; "> </span></span></span>The nation’s population of children ages 17 and younger will rise to 102 million in 2050, up from 73 million in 2005. The child population will grow more slowly in future decades (39%) than will the overall population. Future immigrants and their descendants will account for all growth in this population segment.</p>
<p style="padding-left: 30px; "><span style="font: 12.0px Helvetica;"><span style="font-family: Georgia, 'Times New Roman', 'Bitstream Charter', Times, fantasy; font-size: small;"><span style="line-height: 19px; ">•</span></span></span><span style="font: 12.0px Arial;"><span style="font-family: Georgia, 'Times New Roman', 'Bitstream Charter', Times, fantasy; font-size: small;"><span style="line-height: 19px; "> </span></span></span>Among children, the share who are immigrants or who have an immigrant parent will rise to 34% in 2050 from 23% in 2005. The share of children who are Hispanic, 20% in 2005, will rise to 35% in 2050. Non-Hispanic whites, who make up 59% of today’s children, will be 40% of children in 2050.</p>
<p style="padding-left: 30px; "><span style="font: 12.0px Helvetica;"><span style="font-family: Georgia, 'Times New Roman', 'Bitstream Charter', Times, fantasy; font-size: small;"><span style="line-height: 19px; ">•</span></span></span><span style="font: 12.0px Arial;"><span style="font-family: Georgia, 'Times New Roman', 'Bitstream Charter', Times, fantasy; font-size: small;"><span style="line-height: 19px; "> </span></span></span>The nation’s elderly population— people ages 65 and older—will grow to 81 million in 2050, up from 37 million in 2005. This group will grow more rapidly than the overall population, so its share will increase to 19% in 2050, from 12% in 2005. Immigration will account for only a small part of that growth.</p>
<p style="padding-left: 30px; "><span style="font: 12.0px Helvetica;"><span style="font-family: Georgia, 'Times New Roman', 'Bitstream Charter', Times, fantasy; font-size: small;"><span style="line-height: 19px; ">•</span></span></span><span style="font: 12.0px Arial;"><span style="font-family: Georgia, 'Times New Roman', 'Bitstream Charter', Times, fantasy; font-size: small;"><span style="line-height: 19px; "> </span></span></span>The dependency ratio—the number of people of working age, compared with the number of young and elderly—will rise sharply, mainly because of growth in the elderly population. There were 59 children and elderly people per 100 adults of working age in 2005. That will rise to 72 dependents per 100 adults of working age in 2050.</p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 11.0px Arial;">
<h2>Alternative Projection Scenarios</h2>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Times New Roman;">
<p style="padding-left: 30px; "><span style="font: 12.0px Helvetica;"><span style="font-family: Georgia, 'Times New Roman', 'Bitstream Charter', Times, fantasy; font-size: small;"><span style="line-height: 19px; ">•</span></span></span><span style="font: 12.0px Arial;"><span style="font-family: Georgia, 'Times New Roman', 'Bitstream Charter', Times, fantasy; font-size: small;"><span style="line-height: 19px; "> </span></span></span>Under a lower-immigration scenario, the total population would rise to 384 million, the foreign-born share would stabilize at 13% and the Hispanic share would go up to 26% in 2050.</p>
<p style="padding-left: 30px; "><span style="font: 12.0px Helvetica;"><span style="font-family: Georgia, 'Times New Roman', 'Bitstream Charter', Times, fantasy; font-size: small;"><span style="line-height: 19px; ">•</span></span></span><span style="font: 12.0px Arial;"><span style="font-family: Georgia, 'Times New Roman', 'Bitstream Charter', Times, fantasy; font-size: small;"><span style="line-height: 19px; "> </span></span></span>Under a higher-immigration scenario, the total population would rise to 496 million, the foreign-born share would rise to 23% and the Hispanic share would go up to 32% in 2050.</p>
<p style="padding-left: 30px; "><span style="font: 12.0px Helvetica;"><span style="font-family: Georgia, 'Times New Roman', 'Bitstream Charter', Times, fantasy; font-size: small;"><span style="line-height: 19px; ">•</span></span></span><span style="font: 12.0px Arial;"><span style="font-family: Georgia, 'Times New Roman', 'Bitstream Charter', Times, fantasy; font-size: small;"><span style="line-height: 19px; "> </span></span></span>Under a lower- or higher-immigration scenario, the dependency ratio would range from 75 dependents per 100 people of working age to 69 dependents per 100 people of working age. Both of these ratios are well above the current value of 59 dependents per 100 people of working age.</p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Times New Roman;">
<h6><span style="color: #888888;">Source:<span style="font-weight: normal;"> </span></span><span style="color: #888888;"><span style="font-weight: normal;">Pew Research Center</span></span><span style="color: #888888;"><span style="font-weight: normal;"> &#8211; 2008</span></span></h6>
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