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Hispanic Marketing Blog is an initiative of Target Latino, a multicultural marketing consulting firm with a Latino / Hispanic twist.
Target Latino brings you the first and only Multicultural Online Brand Monitoring Solution that provides Market Intelligence to engage with your customers or use on your marketing strategy!
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Cell Phone Is Single Females’ New Best Friend
Single mobile females (SMFs) – young single women who have cell phones – assign to their mobile devices an important role in relationships and dating, organizing their lives, and in fashion, according to a recent study commissioned by Samsung Telecommunications America. “The cell phone is an integral part of the SMF’s life, serving as a... »
WOM Research: Moms Buzz about Brands
New moms and pregnant women have over 109 word-of-mouth conversations per week about products, services, and brands, most of them positive and considered highly credible by other moms, according to a study conducted for BabyCenter. Per day, the group engages in one-third more word-of-mouth (WOM) conversation than the total public or women in general, the study found:... »
Latina bloggers are a force to be reckoned with
They are Latinas. They are strong, modern, intelligent and love to share their opinions. They are constantly contributing to the blogosphere. They are the Latina bloggers. And, LATISM (Latinos in Social Media), a non-profit organization that groups Latinos who actively participate online, has performed an invaluable survey of over 900 Latina bloggers and has... »
Cellphone Gender Gap: Less Wealthy Women Less Likely to Own a Mobile
Cherie Blair’s group proves women’s economic disadvantage of reduced ownership — and potential profits to firms in fixing the gap A woman is one-fifth less likely than a man to own a mobile phone in a middle-income or poor country, a gender gap that reduces women’s safety and income possibilities as well as national... »
New Research Finds Latinas with Lactose Intolerance Manage By Avoiding Dairy
A recent study by the LACTAID® Brand found that 77 percent of Latinas with lactose intolerance reduce or limit the amount of dairy in their diet. This is concerning given that the calcium and vitamin D found in milk and dairy products play an important role in living a healthy lifestyle. With the holiday... »
Oldways Releases Latino Health Tool Kit for Latino Nutrition Month
BOSTON, September 15, 2009 – In celebration of Latino Nutrition Month from September 15 through October 15, Oldways and the Latino Nutrition Coalition (LNC) have released Latino Living – A Guide to Better Health Through Traditional Food and Active Lifestyles – for both consumers and health professionals. “Latino Living was originally designed for health... »
Personality in a Cup
GOT MILK? Partners with Acclaimed BLD Pastry Chef to Share Summer Milkshake Recipes There’s a saying that you could tell people’s personalities based on the types of drink they enjoy. A person who likes a chocolaty beverage, for example, could be described as sweet and indulgent, while someone who likes fruity drinks could be... »
Hispanic unemployment rate in California exceeds that of blacks
Hispanic unemployment in California, which has been rising rapidly, reached 15.7% in the quarter ending June 30, exceeding African American joblessness for the first time in the current economic downturn, according to a new analysis. The state’s Latino unemployment is projected to hit nearly 18% a year from now, says the report released Monday... »
Summer Tips for You and Your Family on ViveMejor(R)!
Beauty expert Leonardo Rocco and Chef Marcela Valladolid share their secrets for summer fun on ViveMejor.com! Summertime is finally here! Now that the kids are out of school, why arrange an expensive family getaway when you can experience a perfect day close to home? By staying close to home you can spend quality time... »
What will the U.S. look like in 2050?
U.S. Population Projections: 2005–2050 Population and Immigration • Between 2005 and 2050, the nation’s population will increase to 438 million from 296 million, a rise of 142 million people that represents growth of 48%. • Immigrants who arrive after 2005, and their U.S.-born descendants, account for 82% of the projected national population increase during the 2005–2050 period. •... »