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Hispanic Marketing Blog is an initiative of Target Latino, a multicultural marketing consulting firm with a Latino / Hispanic twist.
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Latin America
Is Mexico the “New” China?
When it comes to global manufacturing, Mexico is quickly emerging as the “new” China. According to corporate consultant AlixPartners, Mexico has leapfrogged China to be ranked as the cheapest country in the world for companies looking to manufacture products for the U.S. market. India is now No. 2, followed by China and then Brazil. In... »
Surropa.com adds Chilean-inspired tee to benefit disaster relief
SOBO Concepts LLC, owner of Surropa.com, a leading online store for fashion and products showcasing top Latin American brands and designers, today debuted its new “Condorito Fuerza Chile!” t-shirt to show support and provide financial assistance for disaster relief in Chile. “As a U.S. company that represents the best of Latin American brands and... »
Help Chile – A letter from Bio-Bio
WE NEED HELP My name is Francisco, I´m a filmmaker originally from Chile. I came to my beautiful country to spend a valuable time with my family at my lovely region in Chile. The same Region that now is devastated due the past quake, and the chaos is everywhere. We as Chileans, are use... »
Papatel Launches Free Phone Service Nationwide for US Hispanics
Patented Technology Represents First Non-Internet Based Free Phone Service Papatel, a new long-distance service that allows customers to call anywhere across the globe for free, today announced that it has launched nationwide after experiencing exponential growth during its test phase. In less than one year, Papatel has garnered more than 80,000 customers who use... »
Hispanic Immigrants’ Children Fall Behind Peers Early, Study Finds
A great example of a study (or its interpretation) that misleads readers. This is a problem that stems from poverty and parents with a low educational level. This is definitely not related to the parent’s immigration status. Children from Hispanic immigrants whose parents have a very high level of education do even better than... »
Día de la Raza (Columbus Day?)
The date of Columbus’ arrival in the Americas is celebrated in many countries in Latin America, although not in Brazil, (and in some Latino communities in the United States) as the Día de la Raza (“day of the race”), commemorating the first encounters of Europeans and Native Americans. The day was first celebrated in Argentina in 1917, Venezuela in... »
Between Here and There: How Attached Are Latino Immigrants to Their Native Country?
Most Latino immigrants maintain some kind of connection to their native country by sending remittances, traveling back or telephoning relatives, but the extent of their attachment varies considerably. Only one-in-ten (9%) do all three of these so-called transnational activities; these immigrants can be considered highly attached to their home country. A much larger minority... »
Hispanics get chance to tell life stories
WASHINGTON — When U.S. Rep. Charlie Gonzalez sits down to share his experiences for Historias, an initiative unveiled Thursday to record the stories of Latinos in America, the San Antonio Democrat is going to compare how he, his father — the legendary late Rep. Henry B. Gonzalez — and his grandparents assimilated in America.... »
Oldways Releases Latino Health Tool Kit for Latino Nutrition Month
BOSTON, September 15, 2009 – In celebration of Latino Nutrition Month from September 15 through October 15, Oldways and the Latino Nutrition Coalition (LNC) have released Latino Living – A Guide to Better Health Through Traditional Food and Active Lifestyles – for both consumers and health professionals. “Latino Living was originally designed for health... »
A brief introduction to Social Media
Click on social media presentation to advance »