About Hispanic Marketing Blog
Hispanic Marketing Blog is an initiative of Target Latino, a multicultural marketing consulting firm with a Latino / Hispanic twist.
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hispanic business
SABEResPODER & Best Buy Partner to Promote Informed Shopping Decisions During This Holiday Season
The initiative aims at educating the Latino community on how best to take advantage of the technology at their reach. Best Buy unites with SABEResPODER to educate the Hispanic community about how to get the most out of the latest technology and understand their rights as consumers. Various studies show that Latinos purchase more... »
Automotive Website Targets Hispanic Car Buyers and Sellers
AutosAhora.com helps Hispanic consumers and dealerships targeting Hispanics to list their cars for sale. AutosAhora.com, the one-stop online resource for Hispanic new and used car buyers now offers consumers and dealerships the ability to sell their cars online. Consumers can list their cars for sale on the site for free for thirty days, and... »
U.S. Census Facts for Features: Hispanic Heritage Month 2009: Sept. 15 – Oct. 15
WASHINGTON, July 15 /PRNewswire/ — In September 1968, Congress authorized President Lyndon B. Johnson to proclaim National Hispanic Heritage Week, which was observed during the week that included Sept. 15 and Sept. 16. The observance was expanded in 1988 to a monthlong celebration (Sept. 15 – Oct. 15). America celebrates the culture and traditions... »
LG Electronics Reorganizes Manufacturing Facilities, Increases Investment in Mexico
MEXICO CITY, July 6 /PRNewswire/ — LG Electronics is planning to reorganize manufacturing plants and expand investments in Mexico to maximize efficiency and competitiveness. The company will invest an additional US$100 million over the next three years, increasing total production capacity to US$4 billion. This is designed to generate synergies among plants in Mexico and improve cash flow during the current global recession,... »
US-Based Web Site Targets Legal Marketing at US Hispanics in Their Native Language
English-Only Legal Marketing Sites Fail to Reach a Growing Segment of US Population in Spanish. Article marketing on legal topics in a target market’s own language, such as Spanish for Hispanics, provides an unrivaled opportunity to increase a legal firm’s online exposure and web traffic. Miami, FL, June 28, 2009 –(PR.com)– A new website... »
Hispanic Business Magazine Announces the 500 Largest U.S. Hispanic-owned Companies
SANTA BARBARA, Calif., June 29 /PRNewswire/ — The June 2009 issue of Hispanic Business magazine features the 27th annual Hispanic Business 500, the benchmark directory of the 500 largest Hispanic-owned companies in the United States. The annual Hispanic Business 500 directory is widely recognized as the barometer of the U.S. Hispanic economy. Cumulative revenues... »
Salsarita’s Fresh Cantina Experiences Strong Growth in First Half of 2009
Rapidly Growing Fresh-Mex Franchise Opens Four New Restaurants; Signs Agreements for 28 New Locations with Goal of 200 Restaurants by 2012 CHARLOTTE, N.C., June 22 /PRNewswire/ – Salsarita’s Fresh Cantina, one of the nation’s fastest growing, fast-casual Mexican restaurant chains has experienced great success in 2009 with the opening of four new restaurants and signed agreements... »
Reaching Hispanic businesses
by Claudia Goffan An amazing thing happened the other day. A colleague of mine and I decided to have lunch at a customer’s restaurant. On waiting to be seated, we noticed that the metal napkin holder on every table had a magnet of our bank. Let me correct myself, every napkin holder had two... »
Finding the “right” Hispanic expertise for your company
by Claudia Goffan Like one of my good teachers once said, “would you ask the janitor to develop your marketing strategy?” Well then, why would you ask your call center representative to create and translate your Spanish collateral materials? How many times do managers find themselves in the position of having to hire an... »