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Hispanic Marketing Blog is an initiative of Target Latino, a multicultural marketing consulting firm with a Latino / Hispanic twist.
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WOM Research: Moms Buzz about Brands
New moms and pregnant women have over 109 word-of-mouth conversations per week about products, services, and brands, most of them positive and considered highly credible by other moms, according to a study conducted for BabyCenter. Per day, the group engages in one-third more word-of-mouth (WOM) conversation than the total public or women in general, the study found:... »
Latina bloggers are a force to be reckoned with
They are Latinas. They are strong, modern, intelligent and love to share their opinions. They are constantly contributing to the blogosphere. They are the Latina bloggers. And, LATISM (Latinos in Social Media), a non-profit organization that groups Latinos who actively participate online, has performed an invaluable survey of over 900 Latina bloggers and has... »
Beware the Professional Hispanic
This is a post by Alberto Ferrer that I found to be so much along my lines of thought that I was compelled to post it on my blog. If you are interested in this subjedt you may read the article I wrote: Finding the “right” Hispanic expertise for your company – May 2008... »
US Hispanics to spend $257 billion in Telecom
US Hispanics Will Spend $257 Billion on Telecommunications Services over the Next Five Years, Says Insight Research Corp. BOONTON, N.J., June 28 — Over the next five years, US Hispanic communities will spend $257 billion on telecommunications services, accounting for 17 percent of all residential telecom expenditures, according to a new market research study from The Insight... »
Is Mexico the “New” China?
When it comes to global manufacturing, Mexico is quickly emerging as the “new” China. According to corporate consultant AlixPartners, Mexico has leapfrogged China to be ranked as the cheapest country in the world for companies looking to manufacture products for the U.S. market. India is now No. 2, followed by China and then Brazil. In... »
Oldways Issues Call to Industry to Band Together To Change the Way America Eats
Bringing Dietary Guidelines To the Table BOSTON, June 16, 2010 – Internationally recognized Oldways, the non-profit consumer advocacy group known for changing the way people eat, is issuing a call to nutrition groups, companies and individuals to band together to make the new Dietary Guidelines for Americans – and their underlying health benefits –... »
Do you know about people from Ecuador?
A total of 591,000 Hispanics of Ecuadorian origin resided in the United States in 2008, according to the Census Bureau’s American Community Survey. Ecuadorians in this statistical profile are people who self-identified as Hispanics of Ecuadorian origin; this means either they themselves are Ecuadorian immigrants or they trace their family ancestry to Ecuador. Ecuadorians are the ninth-largest population... »
Who are the Peruvians?
A total of 519,000 Hispanics of Peruvian origin resided in the United States in 2008, according to the Census Bureau’s American Community Survey. Peruvians in this statistical profile are people who self-identified as Hispanics of Peruvian origin; this means either they themselves are Peruvian immigrants or they trace their family ancestry to Peru. Peruvians are the tenth-largest population... »
What do you know of Hondurans?
A total of 608,000 Hispanics of Honduran origin resided in the United States in 2008, according to the Census Bureau’s American Community Survey. Hondurans in this statistical profile are people who self-identified as Hispanics of Honduran origin; this means either they themselves are Honduran immigrants or they trace their family ancestry to Honduras. Hondurans are the eighth-largest population... »
Meet the Colombians!!!
A total of 882,000 Hispanics of Colombian origin resided in the United States in 2008, according to the Census Bureau’s American Community Survey. Colombians in this statistical profile are people who self-identified as Hispanics of Colombian origin; this means either they themselves are Colombian immigrants or they trace their family ancestry to Colombia. Colombians are the seventh-largest population... »