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Hispanic Marketing Blog is an initiative of Target Latino, a multicultural marketing consulting firm with a Latino / Hispanic twist.
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Fox News targets Latinos with new website
Fox News plans to launch this fall a website aimed at a Latino audience as it seeks to build its coverage and links with one of the fastest-growing U.S. communities. Fox News, which is owned by Rupert Murdoch’s News Corp, said on Wednesday the new site FOX News Latino (www.FoxNewsLatino.com) will provide original news... »
Telemundo President to address Latino business and community leaders at HACR symposium
Telemundo, a leading producer of high-quality content for Hispanics in the U.S. and audiences around the world, has announced that its President, Don Browne, will address business and corporate leaders on May 18th in San Francisco at the 18th Annual Hispanic Association on Corporate Responsibility (HACR) Symposium. Browne will join the HACR CEO Roundtable... »
Five Foundations For Online Marketing From Coca-Cola
Add value. Bring value into every interaction. Be transparent. Listen to what your brand owners are saying. You are not your brand owner. You are the steward of your brand. Be consistent and follow through. Stay on brand strategy and stay true to who you are. Make human connections, which we all share, better... »
Univision Teams With GameSpot
Univision’s Univision Interactive Media on Thursday unveiled a partnership with CBS Interactive’s GameSpot, which will provide content for a new Spanish-language video gaming site on Univision.com. It will feature news, reviews, editorials and videos on the top-selling games worldwide. Univision also presented a study about Hispanics’ attitudes toward video games. Among other things, it... »
Mega News ‘Edicion Nocturna’ is the ‘First and Only Interactive News in Hispanic Television’
What: Mega TV is proud to be the first and only Hispanic broadcaster to have a news show that gives the community and audience a voice in its content and reporting. “Edicion Nocturna,” airs on Mega News and uses the Internet and new media platforms like Facebook, Twitter, and Skype to give audiences the... »
Hispanic Viewers Consume More Content Via Interactive Outlets
Rentrak Signs Cinelatino – The Leading Spanish Language Movie Channel – As Hispanic Viewers Consume More Content Via Interactive Outlets, Networks are Turning to Rentrak to Understand the Video-On-Demand Market – Rentrak Corporation (Nasdaq: RENT), a multi-screen media measurement and research company serving the advertising and entertainment industry, today announced a multi-year deal with Cinelatino,... »
Yahoo! En Espanol Reveals the Most Popular Searches for September
Yahoo! En Espanol today announced it’s most popular Searches on Yahoo! Pop for the month ending September 30 (http://espanol.pop.yahoo.com/pop/09-2009/). Yahoo! Pop allows users to access the site and stay in touch with what’s hot and use it as a resource to search for and spot trends. Information on Yahoo! Pop is available and searchable by day,... »
Pizza Patron, Pepsi Celebrate Hispanic Heritage
Pizza Patron announced that it has teamed with Pepsi in a national, co-branded promotion in all of its stores to honor National Hispanic Heritage Month. The promotion began September 1 and was specifically designed to celebrate and honor the Latin culture and lifestyle during Hispanic Heritage Month. It is a bilingual promotion, but Spanish-language... »
85% of Single Men Would Date Heavy Women; 90% of Single Women Feel Men Can’t See Past a Few Extra Pounds, States Date.com
New Poll Shows Significant Discrepancy between Single Males’ and Single Females’ Perception of Dating and Weight Kirstie Alley, Jessica Simpson, Kelly Clarkson and Oprah have spent years yo-yo dieting, but would they work so hard to be thin if they knew men love them despite the extra pounds? These days, Fat is Fabulous, with... »
Latino: the New Guru of Success and Personal Achievement in the United States
It is inevitable that in a nation such as the United States — which has the third largest Hispanic population in the world — many Latino writers and artists whose Spanish-language works have been successful would sooner or later make the crossover into the English-speaking market. Artists such as Shakira and Enrique Iglesias, and... »