Comments on: About Target Latino http://hispanic-marketing.com/blog generating word-of-mouth Thu, 02 Sep 2010 12:35:04 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Richard Craver http://hispanic-marketing.com/blog/about/comment-page-1/#comment-199 Richard Craver Wed, 19 Aug 2009 15:08:28 +0000 http:/?page_id=2#comment-199 Hello, My name is Richard Craver, and I am a business and health-care reporter with the Winston-Salem (NC) Journal. I am writing an article for Sunday about the challenges and opportunities BB&T Corp. will face in south Florida regarding its takeover of Colonial BancGroup. BB&T has been a leading bank in marketing to Hispanic customers in N.C. But from what I have been told over the years, the Hispanic customer in N.C. is significantly different in culture, wealth, familiarity with banking than those in south Florida. Most of the Hispanics who live around here are of Mexican descent, some of whom are leery of financial institutions. Whereas south Florida is filled with those of Cuban and Latin America descent. Can the marketing pitches BB&T has used here be relevant/attract the Hispanic customer in south Florida? Or if not, how can it attract those customers, particularly the affluent customers? My deadline for comment is noon Thursday. Thank you, Richard Craver Business and health-care reporter Winston-Salem Journal 800-642-0925, ext. 7376 727-7376 rcraver@wsjournal.com Hello,
My name is Richard Craver, and I am a business and health-care reporter with the Winston-Salem (NC) Journal.
I am writing an article for Sunday about the challenges and opportunities BB&T Corp. will face in south Florida regarding its takeover of Colonial BancGroup.
BB&T has been a leading bank in marketing to Hispanic customers in N.C.
But from what I have been told over the years, the Hispanic customer in N.C. is significantly different in culture, wealth, familiarity with banking than those in south Florida.
Most of the Hispanics who live around here are of Mexican descent, some of whom are leery of financial institutions.
Whereas south Florida is filled with those of Cuban and Latin America descent.

Can the marketing pitches BB&T has used here be relevant/attract the Hispanic customer in south Florida?
Or if not, how can it attract those customers, particularly the affluent customers?

My deadline for comment is noon Thursday.
Thank you,

Richard Craver
Business and health-care reporter
Winston-Salem Journal
800-642-0925, ext. 7376
727-7376
rcraver@wsjournal.com

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