About Target Latino
Target Latino is a marketing consulting firm specializing in the Hispanic market.
Target Latino also brings you the latest in leading edge technology: a Multicultural Online Monitoring Solution that enables Brand Monitoring and Management, Customer Engagement, Online Reputation management, Competition Analysis and much more!
About Target Latino
Target Latino is a marketing consulting firm specializing in the Hispanic market.
We increase the effectiveness of your marketing and advertising dollars by creating innovative approaches to acquire and retain Hispanic customers.
We have a long standing experience of driving results in tough economic times. We have over 20 years of B2B and B2C experience with Hispanic markets both in the United States and Latin America.
Our services include Hispanic internet strategies, market research, strategy development, field marketing, community outreach, advertising, media, event marketing, Search Engine Optimization (SEO) and Search Engine Marketing (SEM), just to name a few.Target Latino is minority owned. A percentage of the proceeds go to different charity causes. To contact us, please click here.
Hello,
My name is Richard Craver, and I am a business and health-care reporter with the Winston-Salem (NC) Journal.
I am writing an article for Sunday about the challenges and opportunities BB&T Corp. will face in south Florida regarding its takeover of Colonial BancGroup.
BB&T has been a leading bank in marketing to Hispanic customers in N.C.
But from what I have been told over the years, the Hispanic customer in N.C. is significantly different in culture, wealth, familiarity with banking than those in south Florida.
Most of the Hispanics who live around here are of Mexican descent, some of whom are leery of financial institutions.
Whereas south Florida is filled with those of Cuban and Latin America descent.
Can the marketing pitches BB&T has used here be relevant/attract the Hispanic customer in south Florida?
Or if not, how can it attract those customers, particularly the affluent customers?
My deadline for comment is noon Thursday.
Thank you,
Richard Craver
Business and health-care reporter
Winston-Salem Journal
800-642-0925, ext. 7376
727-7376
rcraver@wsjournal.com