by Claudia Goffan This is a must see…. comments welcome….
Smartphone user experience: A Latina’s Perspective As most of you know, a few weeks ago and thanks to a recommendation from my dear friend...
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by Claudia Goffan This is a must see…. comments welcome….
Let’s talk segmentation – Part I by Claudia Goffan Graphics by Jim Perez The reasons behind the use of acculturation levels in Hispanic Marketing. Hispanic Market segmentation and projected size by Claudia Goffan, CEO of Target Latino. Why levels of acculturation? In the 1900’s European immigrants would force their children to forget about the...
by Claudia Goffan We are all very aware of the current immigration issues. New legislation is being passed nationwide that restricts the undocumented immigrant from renting an apartment, obtaining a driver’s license or getting a job. Areas with high concentration of non-acculturated Hispanics also suffer from frequent ICE (ex-INS) raids. This is a harsh...
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