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	<title>Hispanic Marketing Blog &#187; US Hispanics</title>
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		<title>Why Marketers Should Care About Reaching Latina Bloggers</title>
		<link>http://hispanic-marketing.com/bl/research/why-marketers-should-care-about-reaching-latina-bloggers/</link>
		<comments>http://hispanic-marketing.com/bl/research/why-marketers-should-care-about-reaching-latina-bloggers/#comments</comments>
		<pubDate>Wed, 15 Dec 2010 14:23:54 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[Research]]></category>
		<category><![CDATA[demographics]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[hispanic market research]]></category>
		<category><![CDATA[hispanic marketing]]></category>
		<category><![CDATA[Latina bloggers]]></category>
		<category><![CDATA[LATISM]]></category>
		<category><![CDATA[online hispanics]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[Technorati]]></category>
		<category><![CDATA[US Hispanics]]></category>
		<category><![CDATA[word-of-mouth]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=1528</guid>
		<description><![CDATA[The first gift of the season goes to my dear friend, Elianne Ramos.:)  Elianne is an incredibly talented, knowledgeable, and hard working human being, she is the Principal &#38; CEO of Speak Hispanic communications and vice-chair of Communications and PR for Latinos in Social Media (LATISM.) She is constantly on the go, generating great ideas and positively impacting the U.S. community. As if this wasn&#8217;t enough, she was the vice president, creative director and founder of i3 Creative Group, managing production teams working concurrently in the United States, Mexico, Uruguay and Argentina. In over 15 years of  creative direction, copy writing, public speaking, public relations and TV commercial production experience, Elianne has developed broadcast, multimedia and social media campaigns for high-profile clients. Her writing has appeared in numerous books and publications including the Chicken Soup for the Soul series and now, for the first time-ever, on the Hispanic Marketing blog. Please, enjoy Elianne&#8217;s article. Elianne, this one is with all of the Target Latino love. Why Marketers Should Care About Reaching Latina Bloggers Even with the well-documented explosion of the Hispanic market, Internet sources like Technorati, which by 2008 was indexing 112.8 million blogs, have never touched upon the topic of&#8230; [continues [...]]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/research/why-marketers-should-care-about-reaching-latina-bloggers/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
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		<title>Do you know Guatemalans?</title>
		<link>http://hispanic-marketing.com/bl/research/do-you-know-guatemalans/</link>
		<comments>http://hispanic-marketing.com/bl/research/do-you-know-guatemalans/#comments</comments>
		<pubDate>Tue, 08 Jun 2010 14:50:49 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[Hispanic culture]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Guatemala]]></category>
		<category><![CDATA[hispanic market research]]></category>
		<category><![CDATA[Hispanics]]></category>
		<category><![CDATA[US Hispanics]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=994</guid>
		<description><![CDATA[A total of 986,000 Hispanics of Guatemalan origin resided in the United States in 2008, according to the Census Bureau’s American Community Survey. Guatemalans in this statistical profile are people who self-identified as Hispanics of Guatemalan origin; this means either they themselves are Guatemalan immigrants or they trace their family ancestry to Guatemala. Guatemalans are the sixth-largest population of Hispanic origin living in the United States, accounting for 2.1% of the U.S. Hispanic population in 2008. Mexicans constituted 30.7 million, or 65.7%, of the Hispanic population.1 This statistical profile compares the demographic, income and economic characteristics of the Guatemalan population with the characteristics of all Hispanics and the U.S. population overall. It is based on Pew Hispanic Center tabulations of the 2008 American Community Survey. Key facts include: • Immigration status. Seven-in-ten Guatemalans (69.4%) in the United States are foreign born compared with 38.1% of Hispanics and 12.5% of the U.S. population overall. Seven-in-ten of immigrants from Guatemala (69.6%) arrived in the U.S. in 1990 or later. Nearly one quarter of Guatemalan immigrants (23.8%) are U.S. citizens. • Language. Four-in-ten Guatemalans (39.1%) speak English proficiently.2 Some 60.9% of Guatemalans ages 5 and older report speaking English less than very well, compared with 37.3% of all Hispanics. • Age. Guatemalans are younger than the U.S. population and [...]]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/research/do-you-know-guatemalans/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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		<title>What is your Hispanic country of Origin?</title>
		<link>http://hispanic-marketing.com/bl/marketing_research/what-is-your-hispanic-country-of-origin/</link>
		<comments>http://hispanic-marketing.com/bl/marketing_research/what-is-your-hispanic-country-of-origin/#comments</comments>
		<pubDate>Tue, 11 May 2010 13:57:20 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[Hispanic culture]]></category>
		<category><![CDATA[Marketing Research]]></category>
		<category><![CDATA[Colombian]]></category>
		<category><![CDATA[Cuban]]></category>
		<category><![CDATA[Dominican]]></category>
		<category><![CDATA[Ecuadorian]]></category>
		<category><![CDATA[Guatemalan]]></category>
		<category><![CDATA[Hispanic consumer]]></category>
		<category><![CDATA[Hunduran]]></category>
		<category><![CDATA[Mexican]]></category>
		<category><![CDATA[Peruvian]]></category>
		<category><![CDATA[Puerto Rican]]></category>
		<category><![CDATA[Salvadoran]]></category>
		<category><![CDATA[statistical profiles]]></category>
		<category><![CDATA[US Hispanics]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=962</guid>
		<description><![CDATA[Nearly two-thirds of Hispanics in the United States self-identify as being of Mexican origin. Nine of the other ten largest Hispanic origin groups—Puerto Rican, Cuban, Salvadoran, Dominican, Guatemalan, Colombian, Honduran, Ecuadorian and Peruvian—account for about a quarter of the U.S. Hispanic population. There are differences across these ten population groups in the share of each that is foreign born, citizen (by birth or naturalization), and proficient in English. They are also of varying age, tend to live in different areas within the U.S, and have varying levels of education, homeownership rates, income, and poverty rates. The characteristics of the largest Hispanic origin groups in the U.S. are explored in ten statistical profiles, one for each country-of-origin group. Country of origin is based on self-described family ancestry or place of birth in response to questions in the Census Bureau’s American Community Survey. It is not necessarily the same as place of birth. For example, a person born in Los Angeles may identify his or her country of origin as Mexico. Likewise, some people born in Mexico may identify another country as their origin depending on the place of birth of their ancestors. Each statistical profile describes the demographic, employment and income [...]]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/marketing_research/what-is-your-hispanic-country-of-origin/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<title>U.S. Illegal Immigrant Population Down</title>
		<link>http://hispanic-marketing.com/bl/hispanic-marketing/immigration-hispanic-marketing/u-s-illegal-immigrant-population-down/</link>
		<comments>http://hispanic-marketing.com/bl/hispanic-marketing/immigration-hispanic-marketing/u-s-illegal-immigrant-population-down/#comments</comments>
		<pubDate>Thu, 11 Feb 2010 18:44:21 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[immigration]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[demographics]]></category>
		<category><![CDATA[hispanic market research]]></category>
		<category><![CDATA[Immigration]]></category>
		<category><![CDATA[US Hispanics]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=868</guid>
		<description><![CDATA[The number of illegal immigrants in the U.S. declined by one million since its peak in 2007 The number of illegal immigrants living in the U.S. dropped by one million people in two years, according to new estimates by the U.S. Department of Homeland Security. Government officials believe 10.8 million illegal immigrants lived in the country in Jan. 2009, down from a peak of nearly 12 million in 2007. If the official estimates are correct, not since 2005 has the population of illegal immigrants been as low as it was last year. The report, produced annually since 2005, is the government&#8217;s official tabulation of immigrants living here illegally. Source: Poder360]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/hispanic-marketing/immigration-hispanic-marketing/u-s-illegal-immigrant-population-down/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
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		<title>Inside Hispanic America</title>
		<link>http://hispanic-marketing.com/bl/hispanic-marketing/inside-hispanic-america/</link>
		<comments>http://hispanic-marketing.com/bl/hispanic-marketing/inside-hispanic-america/#comments</comments>
		<pubDate>Thu, 07 Jan 2010 15:04:59 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[Hispanic culture]]></category>
		<category><![CDATA[hispanic customer acquisition]]></category>
		<category><![CDATA[hispanic marketing]]></category>
		<category><![CDATA[acculturation]]></category>
		<category><![CDATA[atlanta]]></category>
		<category><![CDATA[best multicultural awareness article]]></category>
		<category><![CDATA[demographics]]></category>
		<category><![CDATA[education]]></category>
		<category><![CDATA[Hispanic advertising]]></category>
		<category><![CDATA[Hispanic consumer]]></category>
		<category><![CDATA[Hispanic expertise]]></category>
		<category><![CDATA[hispanic market research]]></category>
		<category><![CDATA[Hispanic market segmentation]]></category>
		<category><![CDATA[Immigration]]></category>
		<category><![CDATA[online hispanics]]></category>
		<category><![CDATA[politics]]></category>
		<category><![CDATA[Spanish language]]></category>
		<category><![CDATA[US Hispanics]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=804</guid>
		<description><![CDATA[by Claudia &#8220;Havi&#8221; Goffan Winner of the Publisher&#8217;s Multicultural Award Category: Best Multicultural Awareness Article What is life like in America for Hispanic Americans?  What are their thoughts and concerns about family, employment, education, religion, opportunities, and healthcare?  We asked Claudia Goffan, founder of Target Latino, an Atlanta based marketing and consulting firm specializing in the Hispanic market, to provide &#8220;The College World Reporter&#8221; readers with her own views from inside Hispanic America. Here is our interview: Q.Could you give us an inside look at Hispanic or Latino life? A. To fully understand the Hispanic market, you need to analyze it by country of origin, level of acculturation, age, sex, marital status and educational level. Although some generalizations can be made, they have to be understood as such and not as an answer to comprehending the culture. Let&#8217;s talk about some of the generalizations about the Hispanic culture. The very first one that comes to mind is about family being the first priority, the children are celebrated and sheltered and the wife usually fulfills a domestic role. Hispanics have a long Roman Catholic tradition and this usually implies quite a fatalistic outlook where destiny is in the hands of God. Latin American [...]]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/hispanic-marketing/inside-hispanic-america/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
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		<title>SABEResPODER &amp; Best Buy Partner to Promote Informed Shopping Decisions During This Holiday Season</title>
		<link>http://hispanic-marketing.com/bl/hispanic-marketing/hispanic-business-hispanic-marketing/saberespoder-best-buy-partner-to-promote-informed-shopping-decisions-during-this-holiday-season/</link>
		<comments>http://hispanic-marketing.com/bl/hispanic-marketing/hispanic-business-hispanic-marketing/saberespoder-best-buy-partner-to-promote-informed-shopping-decisions-during-this-holiday-season/#comments</comments>
		<pubDate>Thu, 17 Dec 2009 22:04:40 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[hispanic business]]></category>
		<category><![CDATA[Hispanic culture]]></category>
		<category><![CDATA[education]]></category>
		<category><![CDATA[Hispanic business]]></category>
		<category><![CDATA[Hispanic consumer]]></category>
		<category><![CDATA[Latino Youth]]></category>
		<category><![CDATA[Los Angeles]]></category>
		<category><![CDATA[Spanish language]]></category>
		<category><![CDATA[US Hispanics]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=796</guid>
		<description><![CDATA[The initiative aims at educating the Latino community on how best to take advantage of the technology at their reach. Best Buy unites with SABEResPODER to educate the Hispanic community about how to get the most out of the latest technology and understand their rights as consumers. Various studies show that Latinos purchase more televisions, digital cameras, cell phones, and computers than the average population. However, Raul P. Lomeli-Azoubel, Executive Chairman for SABEResPODER, said that, &#8220;the statistics also reveal a different reality: the technological advances, that serve to make our lives easier, are not being used to their full potential.&#8221; For this reason, SABEResPODER, with Best Buy&#8217;s support, has published an educational guide about &#8220;New Technologies&#8221; with the main objective of sharing vital information, so that consumers can learn more about their options. The educational campaign also includes an informative video on the subject and workshops that will be offered to community groups. The goal of the initiative is to promote smarter, more informed, consumer electronic shopping, and help the community purchase products that actually meet their specific needs. &#8220;Our knowledgeable, non-commission sales specialists are trained specifically to help our customers find the right product solution to best fit their [...]]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/hispanic-marketing/hispanic-business-hispanic-marketing/saberespoder-best-buy-partner-to-promote-informed-shopping-decisions-during-this-holiday-season/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<title>AARP The Magazine Now Has Three Times the Number of Readers as the Total Number of Twitter Followers of Ashton Kutcher, Oprah and Ryan Seacrest Combined*</title>
		<link>http://hispanic-marketing.com/bl/advertising/aarp-the-magazine-now-has-three-times-the-number-of-readers-as-the-total-number-of-twitter-followers-of-ashton-kutcher-oprah-and-ryan-seacrest-combined/</link>
		<comments>http://hispanic-marketing.com/bl/advertising/aarp-the-magazine-now-has-three-times-the-number-of-readers-as-the-total-number-of-twitter-followers-of-ashton-kutcher-oprah-and-ryan-seacrest-combined/#comments</comments>
		<pubDate>Wed, 16 Dec 2009 16:26:30 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[hispanic media]]></category>
		<category><![CDATA[entertainment]]></category>
		<category><![CDATA[Hispanic advertising]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[online hispanics]]></category>
		<category><![CDATA[Spanish language]]></category>
		<category><![CDATA[US Hispanics]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=777</guid>
		<description><![CDATA[Latest MRI Study Shows AARP The Magazine, People, and Better Homes &#38; Gardens Lead the Way as Most Read Consumer Magazines AARP The Magazine continues to penetrate households as one of the industry leaders in reach and readership and is the only magazine to report consecutive growth in readership in the last six years, now boasting more than 35.7 million readers, as reported in the Fall 2009 Mediamark Research Inc. (MRI) survey. At a critical time for the publishing industry, AARP The Magazine joinsPeople, Good Housekeeping and Sports Illustrated as one of only four publications in the elite top 10 reach magazines group, that achieved growth in readership vs. Spring 2009 MRI. As the world&#8217;s largest circulation magazine and the definitive voice for 50+ Americans, AARP The Magazine now reaches three times as many readers as the total number of Twitter followers of Ashton Kutcher, Oprah and Ryan Seacrest combined.* Additionally, it continues to be the No. 3 most read magazine by American adults (age 18+) after only People and Better Homes &#38; Gardens, and remains the number No. 1 magazine in capturing the boomer audience. AARP The Magazine is now tied with Sports Illustrated in growth among influentials (461,000 more influentials vs. Spring 2009 MRI). Furthermore,AARP The Magazine [...]]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/advertising/aarp-the-magazine-now-has-three-times-the-number-of-readers-as-the-total-number-of-twitter-followers-of-ashton-kutcher-oprah-and-ryan-seacrest-combined/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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		<title>New Research Finds Latinas with Lactose Intolerance Manage By Avoiding Dairy</title>
		<link>http://hispanic-marketing.com/bl/demographics/new-research-finds-latinas-with-lactose-intolerance-manage-by-avoiding-dairy/</link>
		<comments>http://hispanic-marketing.com/bl/demographics/new-research-finds-latinas-with-lactose-intolerance-manage-by-avoiding-dairy/#comments</comments>
		<pubDate>Mon, 07 Dec 2009 15:13:08 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[demographics]]></category>
		<category><![CDATA[Health]]></category>
		<category><![CDATA[hispanic women]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Beverages]]></category>
		<category><![CDATA[health]]></category>
		<category><![CDATA[hispanic market research]]></category>
		<category><![CDATA[nutrition]]></category>
		<category><![CDATA[US Hispanics]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=771</guid>
		<description><![CDATA[A recent study by the LACTAID® Brand found that 77 percent of Latinas with lactose intolerance reduce or limit the amount of dairy in their diet. This is concerning given that the calcium and vitamin D found in milk and dairy products play an important role in living a healthy lifestyle. With the holiday season fast approaching, it is likely that many favorite dishes will include dairy. Luckily, there is a way to manage your lactose intolerance and make milk and dairy products a daily, dietary habit – particularly during the holiday season. Here are some tips for creating a healthy, calcium-rich diet: Include dark leafy greens such as kale and mustard, collard, broccoli and turnip greens or beans into your favorite, traditional dishes. These foods are not only good sources of calcium, but also low in fat. To boost your calcium intake, use canned fish such as salmon, in festive salads or pastas. The same nutrients found in &#8220;regular&#8221; dairy products are also found in lactose-free products. Try lactose-free LACTAID® Milk, which is real milk, and rich in calcium and vitamin D when preparing favorite holiday desserts such as Christmas Custard or Flan de Leche. Visit www.lactaidenespanol.com to learn more [...]]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/demographics/new-research-finds-latinas-with-lactose-intolerance-manage-by-avoiding-dairy/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Fannie Mae Launches New HomePath.com in Spanish Aimed at Helping More Hispanics Buy Homes</title>
		<link>http://hispanic-marketing.com/bl/hispanic-marketing/economy/fannie-mae-launches-new-homepath-com-in-spanish-aimed-at-helping-more-hispanics-buy-homes/</link>
		<comments>http://hispanic-marketing.com/bl/hispanic-marketing/economy/fannie-mae-launches-new-homepath-com-in-spanish-aimed-at-helping-more-hispanics-buy-homes/#comments</comments>
		<pubDate>Wed, 02 Dec 2009 20:01:02 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[economy]]></category>
		<category><![CDATA[hispanic customer acquisition]]></category>
		<category><![CDATA[hispanic online]]></category>
		<category><![CDATA[acculturation]]></category>
		<category><![CDATA[affordable housing]]></category>
		<category><![CDATA[Hispanic consumer]]></category>
		<category><![CDATA[online hispanics]]></category>
		<category><![CDATA[Spanish language]]></category>
		<category><![CDATA[US Hispanics]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=764</guid>
		<description><![CDATA[Interactive Tools and Information Designed to Guide Potential Homeowners Through Homebuying Process and Prevent Foreclosure Fannie Mae announced the company launched a Spanish version of its HomePath.com website designed to help more potential homeowners who speak Spanish purchase Fannie Mae-owned properties. The new website in Spanish mirrors the English version of HomePath.com featuring an interactive search tool of Fannie Mae-owned properties nationwide, details about HomePath® financing, a mortgage payment calculator, property alerts, as well as information on foreclosure prevention and the Making Home Affordable((SM)) program. Through HomePath.com, potential homeowners can access a database that includes a wide selection of homes from around the country &#8211; including the U.S. territory of Puerto Rico &#8211; which can be purchased directly from Fannie Mae. Properties include detailed information and photographs of single-family homes, condominiums, and town houses located in a variety of neighborhoods. &#8220;HomePath.com is a great resource that can help people find a lifelong home for themselves and their families,&#8221; said Fannie Mae Executive Vice President, Terry W. Edwards. &#8220;The website has a wealth of information to inform and guide potential homeowners through the process of buying a Fannie Mae-owned property.&#8221; The new release of HomePath.com in Spanish is part of a [...]]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/hispanic-marketing/economy/fannie-mae-launches-new-homepath-com-in-spanish-aimed-at-helping-more-hispanics-buy-homes/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<title>Hispanics Celebrate the True Meaning of Christmas In Uncertain Economic Times</title>
		<link>http://hispanic-marketing.com/bl/research/hispanics-celebrate-the-true-meaning-of-christmas-in-uncertain-economic-times/</link>
		<comments>http://hispanic-marketing.com/bl/research/hispanics-celebrate-the-true-meaning-of-christmas-in-uncertain-economic-times/#comments</comments>
		<pubDate>Wed, 25 Nov 2009 01:59:32 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[economy]]></category>
		<category><![CDATA[Hispanic culture]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[entertainment]]></category>
		<category><![CDATA[Hispanic consumer]]></category>
		<category><![CDATA[hispanic market research]]></category>
		<category><![CDATA[US Hispanics]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=757</guid>
		<description><![CDATA[The Heart of the Holidays When it comes to the holidays, Hispanic families have always relied on traditions to celebrate the season. Whether attending Posadas, preparing special family recipes, or just getting together to share memories, traditions strengthen family ties and make the season more special. And during this recession, more than half (52 percent) of Hispanics feel that holiday traditions become more important in difficult economic times, according to a new survey* commissioned by Sears.[continues on Page 2]]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/research/hispanics-celebrate-the-true-meaning-of-christmas-in-uncertain-economic-times/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
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