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	<title>Hispanic Marketing Blog &#187; twitter</title>
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		<title>Top 10 Social Networking Websites and Forums</title>
		<link>http://hispanic-marketing.com/bl/advertising/hispanic-media/top-10-social-networking-websites-and-forums/</link>
		<comments>http://hispanic-marketing.com/bl/advertising/hispanic-media/top-10-social-networking-websites-and-forums/#comments</comments>
		<pubDate>Mon, 16 Aug 2010 13:06:31 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[hispanic media]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Hispanics online]]></category>
		<category><![CDATA[MySpace]]></category>
		<category><![CDATA[social forums]]></category>
		<category><![CDATA[social networking sites]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=1121</guid>
		<description><![CDATA[Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million US internet users. Hitwise measures more than 1 million unique websites on a daily basis, including sub-domains of larger websites. Hitwise categorizes websites into industries on the basis of subject matter and content, as well as market orientation and competitive context. The market share of visits percentage does not include traffic for all sub-domains of certain websites that could be reported on separately.]]></description>
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		<slash:comments>3</slash:comments>
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		<title>Women Seek Online Communities To Validate Purchases</title>
		<link>http://hispanic-marketing.com/bl/advertising/hispanic-media/women-seek-online-communities-to-validate-purchases/</link>
		<comments>http://hispanic-marketing.com/bl/advertising/hispanic-media/women-seek-online-communities-to-validate-purchases/#comments</comments>
		<pubDate>Wed, 19 May 2010 13:20:32 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[hispanic media]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[influencers]]></category>
		<category><![CDATA[online communities]]></category>
		<category><![CDATA[online search]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[women online]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=984</guid>
		<description><![CDATA[If a new study is to be believed, you should be building direct relationships through search, online and mobile Web sites with women who show interest. It will become one of the most valuable marketing tools a company can have. The joint study from iVillage and SheSpeaks highlights that interaction between women through online community Web sites, forums and message boards have a &#8220;dramatic&#8221; influence on driving product preference, loyalty, and purchase. Online coupons and customer reviews continue to influence purchases. Women are 77% more likely to look for products and 67% more likely to purchase them in a store after reading online reviews on a community forum or message board. The study reveals that while social media networks like Facebook and Twitter are valuable communications channels, with 51% of women actively following brands and retailers online, these channels are relatively less &#8212; 19% &#8212; influential in prompting purchases. Other forms of marketing that prove influential include online coupons at 68%; online product reviews by consumers, 61%; emails from companies or brands, 45%; and articles read online, 41%. About half of the women responding to the survey spend between six and 30 minutes preparing for a shopping trip, and two-thirds [...]]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/advertising/hispanic-media/women-seek-online-communities-to-validate-purchases/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
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		<title>Stella Artois launches Facebook campaign for Cannes</title>
		<link>http://hispanic-marketing.com/bl/online_marketing/social-media-hispanic-online/stella-artois-launches-facebook-campaign-for-cannes/</link>
		<comments>http://hispanic-marketing.com/bl/online_marketing/social-media-hispanic-online/stella-artois-launches-facebook-campaign-for-cannes/#comments</comments>
		<pubDate>Thu, 25 Mar 2010 20:10:37 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[cannes facebook]]></category>
		<category><![CDATA[flickr]]></category>
		<category><![CDATA[social media campaign]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[stella artois]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=930</guid>
		<description><![CDATA[Stella Artois has launched a Facebook centered campaign to promote its 4% brand in the build up to the Cannes Film Festival in May. The idea, developed by advertising agency Mother, is based on the premise that a famous french film director, Jacques d’Azur has gone missing, presumed dead and his estate has made an appeal to the public to find his heir. The really clever social media bit is when you sign up to the competition through Facebook, your profile picture becomes integrated in a film taking place in his solicitor’s office about the possible beneficiary of the estate &#8211; very cool. The winner of the competition takes Jacques’s place as a VIP at the Cannes Film Festival. The campaign is supported with a Twitter page and a FlickR photostream of Jacques’s life. The preposterously glamorous life of Jacques is detailed on his Facebook page, introducing him as a “French film producer/director/actor/tennis player/chess master/ backgammon champion/waterskiing pioneer and full time bon-vivant known for his work on the red carpets and swimming pools of the French Riviera.” Stella Artois debuted their faux ’60s themed campaign in November, with the gameshow Le Recyclage de Luxe. Source: Furlong PR]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/online_marketing/social-media-hispanic-online/stella-artois-launches-facebook-campaign-for-cannes/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
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		<item>
		<title>Large number of Fortune 500 companies got into Twitter, report says</title>
		<link>http://hispanic-marketing.com/bl/online_marketing/social-media-hispanic-online/large-number-of-fortune-500-companies-got-into-twitter-report-says/</link>
		<comments>http://hispanic-marketing.com/bl/online_marketing/social-media-hispanic-online/large-number-of-fortune-500-companies-got-into-twitter-report-says/#comments</comments>
		<pubDate>Mon, 01 Mar 2010 14:14:20 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[fortune 500]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[social media metrics]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=881</guid>
		<description><![CDATA[The Fortune 500&#8242;s use of blogs, online video, and podcasts continues to increase, but Twitter was the social media channel of choice in 2009, according to a study by the Society for New Communications Research (SNCR) and Financial Insite. The study, “The Fortune 500 and Social Media: A Longitudinal Study of Blogging and Twitter Usage by America’s Largest Companies,” was conducted by Dr. Nora Ganim Barnes, Ph.D., Senior Fellow and Research Chair of the Society for New Communications Research and Chancellor Professor of Marketing at the University of Massachusetts Dartmouth and Eric Mattson, CEO of Financial Insite Inc., a Seattle-based research firm. The new report is the outcome of a statistically sound study of the Fortune 500. The study examined the 2009 Fortune 500 in an attempt to quantify their adoption of social media tools and technologies. This is the second year that Barnes and Mattson have tracked social media adoption among the Fortune 500, and theirs is the only statistically sound longitudinal study of its kind. The 2009 study’s key findings include: 22% (108) of the primary corporations listed in the 2009 Fortune 500 have a public-facing corporate blog. This represents a six percent increase over the 2008 study. [...]]]></description>
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		<slash:comments>3</slash:comments>
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		<item>
		<title>Blogging loses appeal for US teenagers</title>
		<link>http://hispanic-marketing.com/bl/research/blogging-loses-appeal-for-us-teenagers/</link>
		<comments>http://hispanic-marketing.com/bl/research/blogging-loses-appeal-for-us-teenagers/#comments</comments>
		<pubDate>Tue, 09 Feb 2010 15:03:53 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[Research]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[BBC]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[hispanic research]]></category>
		<category><![CDATA[microblogging]]></category>
		<category><![CDATA[mobile internet usage]]></category>
		<category><![CDATA[online research]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[teenagers]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=850</guid>
		<description><![CDATA[A U.S. study has indicated that younger internet users are losing interest in blogging and switching to shorter and more mobile forms of communication. The number of 12 to 17-year-olds in the US who blog has halved to 14% since 2006, according to a survey for the Pew Internet and American Life Project. It suggests they prefer making short postings on social networking sites, and going online on mobile phones. But the study also found a modest rise in blogging by those aged 30 and older. The increase from 7% in 2007 to 11% in 2009 is believed to be responsible for the prevalence of blogging within the overall adult internet population remaining steady at roughly 10%. Micro-blogging The study released on Wednesday found that blogging had steadily declined in popularity among both teens and young adults to 14%. As the tools and technology embedded in social networking sites changed, and use of the sites continued to grow, young people appeared to be exchanging &#8220;macro-blogging&#8221; for &#8220;micro-blogging&#8221; with status updates, it concluded. Amanda Lenhart, a senior researcher for Pew and the lead author of the study, told the Associated Press that the ability to do status updates had &#8220;kind of sucked the [...]]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/research/blogging-loses-appeal-for-us-teenagers/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>A brief introduction to Social Media</title>
		<link>http://hispanic-marketing.com/bl/hispanic-marketing/latin-america-hispanic-marketing/a-brief-introduction-to-social-media/</link>
		<comments>http://hispanic-marketing.com/bl/hispanic-marketing/latin-america-hispanic-marketing/a-brief-introduction-to-social-media/#comments</comments>
		<pubDate>Wed, 16 Sep 2009 15:21:05 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[Hispanic culture]]></category>
		<category><![CDATA[hispanic customer acquisition]]></category>
		<category><![CDATA[hispanic online]]></category>
		<category><![CDATA[Latin America]]></category>
		<category><![CDATA[acculturation]]></category>
		<category><![CDATA[Hispanic advertising]]></category>
		<category><![CDATA[Hispanic consumer]]></category>
		<category><![CDATA[Hispanic expertise]]></category>
		<category><![CDATA[hispanic market research]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[online hispanics]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[US Hispanics]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=628</guid>
		<description><![CDATA[Click on social media presentation to advance]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/hispanic-marketing/latin-america-hispanic-marketing/a-brief-introduction-to-social-media/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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