Multicultural marketing is not something that only happens in the U.S. Kraft Canada dunked its Oreo cookies in the Canadian multicultural scene with this new 30-second TV commercial. The famous Oreo cookie – which somehow seems to capture my attention and get…
Tag Archive for Target Latino
Leading Edge Multicultural Social Media Monitoring Tool launched in the U.S.
Target Latino, experts in Hispanic marketing and off and online grassroots, has announced the launch of a Multicultural Market Intelligence Tool available in the U.S. Atlanta, GA March 24, 2010 — Target Latino, a multicultural and Latino consumer specialist marketing…
What is Social Media?
What is Social Media? One of the key factors in Social Media Marketing is the measurement of its success or impact. In order to measure, you have to monitor engagement and sentiment. Make sure your online media monitoring solutions are…
Why SMX Echo is the Leading Multicultural Social Media Monitoring Tool
I had the great pleasure of meeting Claudia Goffan about a year ago. I quickly realized that Claudia was an incredibly talented and driven person. She has been in the marketing space for more than 25 years — specializing in strategic…
Understanding Hispanic Market Segmentation – Part I
Let’s talk segmentation – Part I by Claudia Goffan CEO of Target Latino Graphics by Jim Perez Hispanic Market Segmentation: The reasons behind the use of acculturation levels in Hispanic Marketing. Hispanic Market segments and projected size by Claudia Goffan,…