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	<title>Hispanic Marketing Blog &#187; social media</title>
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		<title>Sears Goes Social with Hispanics</title>
		<link>http://hispanic-marketing.com/bl/online_marketing/social-media-hispanic-online/sears-goes-social-with-hispanics/</link>
		<comments>http://hispanic-marketing.com/bl/online_marketing/social-media-hispanic-online/sears-goes-social-with-hispanics/#comments</comments>
		<pubDate>Tue, 09 Aug 2011 17:10:43 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[hispanic marketing]]></category>
		<category><![CDATA[Latino marketing]]></category>
		<category><![CDATA[Sears]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media campaign]]></category>
		<category><![CDATA[social media marketing]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=1641</guid>
		<description><![CDATA[Sears recently announced several social media efforts aimed at the Hispanic market, including new Facebook and Twitter programs. (It already has three separate Hispanic Web sites, including SearsPR, launched last year, which ships merchandise only to the island of Puerto Rico.) Marketing Daily caught up with Oscar H. Castro, director/general manager of international e-commerce, for more details on how the Hoffman Estates, Ill.-based retailer hopes to woo the rapidly growing, social-media loving Hispanic market: Q: How do Hispanic shoppers differ in terms of social media use? A: Social media is such an important channel for us right now; Hispanic growth on Facebook is eight times larger than the general population, and we know that Hispanic consumers spend more time on it each week as well. So for us, it seems the best thing to do is work with that higher level of engagement. We&#8217;re not creating these forums to push products so much as to build stronger relationships. And it&#8217;s pretty exciting. In two weeks we&#8217;ve gotten 16,000 fans, and a great level of engagement. Q: But does that mean there is also an increased appetite for retail in social media? A: Yes, I think Hispanic culture really is different [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Social Media Campaign for Travel and Tourism Industry</title>
		<link>http://hispanic-marketing.com/bl/online_marketing/social-media-hispanic-online/social-media-campaign-for-travel-and-tourism-industry/</link>
		<comments>http://hispanic-marketing.com/bl/online_marketing/social-media-hispanic-online/social-media-campaign-for-travel-and-tourism-industry/#comments</comments>
		<pubDate>Tue, 19 Jul 2011 15:04:19 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media campaigns]]></category>
		<category><![CDATA[Travel and Toursim]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=1628</guid>
		<description><![CDATA[Facebook is not always the solution when planning or executing a Social Media campaign, especially when the industry is Travel and Tourism. TripAdvisor, the New York Times Travel section, Driftr.com, TripSay, ThornTree, and many other Social Media sites would be a more suitable choice. 50 million reviews and opinions on TripAdvisor, the world&#8217;s largest Travel site, would definitely back this up. TripAdvisor has doubled its content in two years and features more user-generated content than any other Travel website. TripAdvisor announced today that it has reached the 50 million reviews and opinions milestone In January 2005, TripAdvisor reached one million published reviews and opinions, then grew to 10 million in June 2007, 25 million in July 2009 and now features 50 million reviews and opinions — more user-generated content than any other travel site.  TripAdvisor currently publishes 25 new contributions every minute thanks to its active traveler community of more than 20 million members worldwide. &#8220;When we first launched TripAdvisor we knew there would be an appetite among travelers for honest reviews written by real people. Eleven years later, we are tremendously proud to have reached 50 million reviews and opinions which help over 40 million travelers a month around the world plan and experience [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why Marketers Should Care About Reaching Latina Bloggers</title>
		<link>http://hispanic-marketing.com/bl/research/why-marketers-should-care-about-reaching-latina-bloggers/</link>
		<comments>http://hispanic-marketing.com/bl/research/why-marketers-should-care-about-reaching-latina-bloggers/#comments</comments>
		<pubDate>Wed, 15 Dec 2010 14:23:54 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[Research]]></category>
		<category><![CDATA[demographics]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[hispanic market research]]></category>
		<category><![CDATA[hispanic marketing]]></category>
		<category><![CDATA[Latina bloggers]]></category>
		<category><![CDATA[LATISM]]></category>
		<category><![CDATA[online hispanics]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[Technorati]]></category>
		<category><![CDATA[US Hispanics]]></category>
		<category><![CDATA[word-of-mouth]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=1528</guid>
		<description><![CDATA[The first gift of the season goes to my dear friend, Elianne Ramos.:)  Elianne is an incredibly talented, knowledgeable, and hard working human being, she is the Principal &#38; CEO of Speak Hispanic communications and vice-chair of Communications and PR for Latinos in Social Media (LATISM.) She is constantly on the go, generating great ideas and positively impacting the U.S. community. As if this wasn&#8217;t enough, she was the vice president, creative director and founder of i3 Creative Group, managing production teams working concurrently in the United States, Mexico, Uruguay and Argentina. In over 15 years of  creative direction, copy writing, public speaking, public relations and TV commercial production experience, Elianne has developed broadcast, multimedia and social media campaigns for high-profile clients. Her writing has appeared in numerous books and publications including the Chicken Soup for the Soul series and now, for the first time-ever, on the Hispanic Marketing blog. Please, enjoy Elianne&#8217;s article. Elianne, this one is with all of the Target Latino love. Why Marketers Should Care About Reaching Latina Bloggers Even with the well-documented explosion of the Hispanic market, Internet sources like Technorati, which by 2008 was indexing 112.8 million blogs, have never touched upon the topic of&#8230; [continues [...]]]></description>
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		<slash:comments>4</slash:comments>
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		<item>
		<title>Target Latino gives the gift of WOM this holiday season</title>
		<link>http://hispanic-marketing.com/bl/online_marketing/social-media-hispanic-online/target-latino-gives-the-gift-of-wom-this-holiday-season/</link>
		<comments>http://hispanic-marketing.com/bl/online_marketing/social-media-hispanic-online/target-latino-gives-the-gift-of-wom-this-holiday-season/#comments</comments>
		<pubDate>Fri, 10 Dec 2010 16:59:48 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[Hispanic culture]]></category>
		<category><![CDATA[hispanic online]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Hispanic advertising]]></category>
		<category><![CDATA[Hispanic expertise]]></category>
		<category><![CDATA[hispanic marketing]]></category>
		<category><![CDATA[online hispanics]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[promotions]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[word-of-mouth]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=1511</guid>
		<description><![CDATA[We, at Target Latino, have decided to spread a little cheer this Holiday Season. And we want to give the gift of recognition and help promote our colleagues that have worked so brilliantly and hard this year to write their great articles on Hispanics / Latinos and, even better, Hispanic marketing. So, if you&#8230; [more]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Facebook and Coca-Cola Bring “Like” To The Real World</title>
		<link>http://hispanic-marketing.com/bl/online_marketing/facebook-and-coca-cola-bring-like-to-the-real-world/</link>
		<comments>http://hispanic-marketing.com/bl/online_marketing/facebook-and-coca-cola-bring-like-to-the-real-world/#comments</comments>
		<pubDate>Wed, 25 Aug 2010 14:30:32 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[coca-cola]]></category>
		<category><![CDATA[Coke]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[Israel]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[RFID]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=1163</guid>
		<description><![CDATA[Facebook’s “Like” functionality arrived in the real world this past month in Israel when Coke added RFID bracelets (Radio Frequency Identification) to the company’s Coca-Cola Village summer resort event, making it easy for high school attendees to share their experiences instantly on Facebook.  Throughout the Village’s 40+ experiences teens simply placed their RFID bracelets on “Like” placards to update their Facebook feed with a “Like” about a pool, spa, extreme sports, food and more all found at the Coca-Cola Village.  Also, if teens were photographed by one of the event’s official photographers the RFID technology automatically tagged everyone in the photo and uploaded it to each relevant Facebook profile. Every day the Village was open up to 650 people attended.  Those 650 people each posted on [continue on page 2]]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/online_marketing/facebook-and-coca-cola-bring-like-to-the-real-world/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Latina bloggers are a force to be reckoned with</title>
		<link>http://hispanic-marketing.com/bl/demographics/latina-bloggers-are-a-force-to-be-reckoned-with/</link>
		<comments>http://hispanic-marketing.com/bl/demographics/latina-bloggers-are-a-force-to-be-reckoned-with/#comments</comments>
		<pubDate>Thu, 19 Aug 2010 14:40:53 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[demographics]]></category>
		<category><![CDATA[Hispanic culture]]></category>
		<category><![CDATA[hispanic online]]></category>
		<category><![CDATA[hispanic women]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Latina bloggers]]></category>
		<category><![CDATA[Latinos online]]></category>
		<category><![CDATA[LATISM]]></category>
		<category><![CDATA[SMM]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=1154</guid>
		<description><![CDATA[They are Latinas. They are strong, modern, intelligent and love to share their opinions. They are constantly contributing to the blogosphere. They are the Latina bloggers. And, LATISM (Latinos in Social Media), a non-profit organization that groups Latinos who actively participate online, has performed an invaluable survey of over 900 Latina bloggers and has shared these incredible insights with all of us. Thank you, LATISM!!! This is an excerpt from the LATISM survey on Latina bloggers (July 2010): The world has certainly changed a lot since our “abuelitas” (grandmas) used to keep a secret dairy. Today’s Latinas are open-minded, opinionated and love to share their innermost  thoughts online… in two different languages! At the same time, while they have shed certain traditions, these independent heads of households have managed to tap into the gregarious aspect of our culture: the sense of community,  which earned high marks as a main motivator to start posting.[continue on page 2]]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/demographics/latina-bloggers-are-a-force-to-be-reckoned-with/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>What do people do with cellphones?</title>
		<link>http://hispanic-marketing.com/bl/research/what-do-people-do-with-cellphones/</link>
		<comments>http://hispanic-marketing.com/bl/research/what-do-people-do-with-cellphones/#comments</comments>
		<pubDate>Tue, 10 Aug 2010 13:23:07 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[cellphone usage]]></category>
		<category><![CDATA[comscore]]></category>
		<category><![CDATA[mobile content]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=1103</guid>
		<description><![CDATA[Mobile Content Usage 65.2 percent of U.S. mobile subscribers used text messaging on their mobile device in May, up 1.4 percentage points versus the prior three month period, while browsers were used by 31.9 percent of U.S. mobile subscribers (up 2.3 percentage points). Subscribers who used downloaded applications comprised 30.0 percent of the mobile audience, representing an increase of 2.1 percentage points from the previous period. Accessing of social networking sites or blogs also saw significant growth, increasing 2.6 percentage points to 20.8 percent of mobile subscribers. ____________________________________________________________________________ Mobile Content Usage 3 Month Avg. Ending May 2010 vs. 3 Month Avg. Ending Feb. 2010 Total U.S. Age 13+ ____________________________________________________________________________ Share (%) of Mobile Subscribers Feb-10    May-10    Point Change Total Mobile Subscribers                            100.0%    100.0%        N/A Sent text message to another phone           63.8%       65.2%          1.4 Used browser                                                     29.6%       31.9%          2.3 Used downloaded apps     [...]]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/research/what-do-people-do-with-cellphones/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
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		<item>
		<title>Women Seek Online Communities To Validate Purchases</title>
		<link>http://hispanic-marketing.com/bl/advertising/hispanic-media/women-seek-online-communities-to-validate-purchases/</link>
		<comments>http://hispanic-marketing.com/bl/advertising/hispanic-media/women-seek-online-communities-to-validate-purchases/#comments</comments>
		<pubDate>Wed, 19 May 2010 13:20:32 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[hispanic media]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[influencers]]></category>
		<category><![CDATA[online communities]]></category>
		<category><![CDATA[online search]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[women online]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=984</guid>
		<description><![CDATA[If a new study is to be believed, you should be building direct relationships through search, online and mobile Web sites with women who show interest. It will become one of the most valuable marketing tools a company can have. The joint study from iVillage and SheSpeaks highlights that interaction between women through online community Web sites, forums and message boards have a &#8220;dramatic&#8221; influence on driving product preference, loyalty, and purchase. Online coupons and customer reviews continue to influence purchases. Women are 77% more likely to look for products and 67% more likely to purchase them in a store after reading online reviews on a community forum or message board. The study reveals that while social media networks like Facebook and Twitter are valuable communications channels, with 51% of women actively following brands and retailers online, these channels are relatively less &#8212; 19% &#8212; influential in prompting purchases. Other forms of marketing that prove influential include online coupons at 68%; online product reviews by consumers, 61%; emails from companies or brands, 45%; and articles read online, 41%. About half of the women responding to the survey spend between six and 30 minutes preparing for a shopping trip, and two-thirds [...]]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/advertising/hispanic-media/women-seek-online-communities-to-validate-purchases/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
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		<item>
		<title>What is Social Media?</title>
		<link>http://hispanic-marketing.com/bl/online_marketing/social-media-hispanic-online/what-is-social-media/</link>
		<comments>http://hispanic-marketing.com/bl/online_marketing/social-media-hispanic-online/what-is-social-media/#comments</comments>
		<pubDate>Mon, 22 Mar 2010 13:51:09 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[Multicultural Online Monitoring]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Multicultural Market Intelligence Tools]]></category>
		<category><![CDATA[Portuguese]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[social media metrics]]></category>
		<category><![CDATA[social media monitoring]]></category>
		<category><![CDATA[Spanish]]></category>
		<category><![CDATA[Target Latino]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=908</guid>
		<description><![CDATA[What is Social Media? One of the key factors in Social Media Marketing is the measurement of its success or impact. In order to measure, you have to monitor engagement and sentiment. Make sure your online media monitoring solutions are able to bring relevant results and analyze sentiment with a machine learning algorithm platform or you will find yourself&#8230; [more]]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/online_marketing/social-media-hispanic-online/what-is-social-media/feed/</wfw:commentRss>
		<slash:comments>8</slash:comments>
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		<title>Why SMX Echo is the Leading Multicultural Social Media Monitoring Tool</title>
		<link>http://hispanic-marketing.com/bl/online_marketing/social-media-hispanic-online/why-smx-echo-is-the-leading-multicultural-social-media-monitoring-tool/</link>
		<comments>http://hispanic-marketing.com/bl/online_marketing/social-media-hispanic-online/why-smx-echo-is-the-leading-multicultural-social-media-monitoring-tool/#comments</comments>
		<pubDate>Mon, 15 Mar 2010 23:30:40 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[Multicultural Online Monitoring]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[claudia goffan]]></category>
		<category><![CDATA[Huffington Post]]></category>
		<category><![CDATA[Ramon Nuez]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[social media metrics]]></category>
		<category><![CDATA[social media monitoring]]></category>
		<category><![CDATA[Target Latino]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=911</guid>
		<description><![CDATA[I had the great pleasure of meeting Claudia Goffan about a year ago. I quickly realized that Claudia was an incredibly talented and driven person. She has been in the marketing space for more than 25 years &#8212; specializing in strategic planning. Claudia has been recognized as an expert in Latino Marketing by CNN and more importantly she has been named one of the top 48 Public Relations Professionals by American Express. Form relationships with other local businesses that cater to your customers. Ask them to offer a discount to their customers if they mention coming from their store when they purchase from you. Feel free to reciprocate.&#8211;Claudia Goffan When Claudia is not busy with the Board for Latin Success or with the Argentine American Chamber of Commerce &#8212; she is busy running her company &#8211; Target Latino. As CEO, Claudia has feverishly promoted the importance of the U.S. Hispanic market to American companies. She has worked with many top brands ranging from AT&#38;T to XEROX. One of the most exciting partnerships that Claudia and her team are working on is with SocialMetrix &#8212; developers of SMX Echo. Read more of Ramon Nuez&#8216;s article at the Huffington Post Claudia Goffan is the CEO of Target Latino and she specializes in generating Word-of-Mouth [...]]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/online_marketing/social-media-hispanic-online/why-smx-echo-is-the-leading-multicultural-social-media-monitoring-tool/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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