Posts Tagged ‘ social media ’

Sears Goes Social with Hispanics

August 9, 2011

Sears recently announced several social media efforts aimed at the Hispanic market, including new Facebook and Twitter programs. (It already has three separate Hispanic Web sites, including SearsPR, launched last year, which ships merchandise only to the island of Puerto Rico.) Marketing Daily caught up with Oscar H. Castro, director/general manager of international e-commerce,...

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Social Media Campaign for Travel and Tourism Industry

July 19, 2011
Social Media Campaign for Travel and Tourism Industry

Facebook is not always the solution when planning or executing a Social Media campaign, especially when the industry is Travel and Tourism. TripAdvisor, the New York Times Travel section, Driftr.com, TripSay, ThornTree, and many other Social Media sites would be a more suitable choice. 50 million reviews and opinions on TripAdvisor, the world’s largest...

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Why Marketers Should Care About Reaching Latina Bloggers

December 15, 2010

The first gift of the season goes to my dear friend, Elianne Ramos.:)  Elianne is an incredibly talented, knowledgeable, and hard working human being, she is the Principal & CEO of Speak Hispanic communications and vice-chair of Communications and PR for Latinos in Social Media (LATISM.) She is constantly on the go, generating great ideas and...

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Target Latino gives the gift of WOM this holiday season

December 10, 2010

We, at Target Latino, have decided to spread a little cheer this Holiday Season. And we want to give the gift of recognition and help promote our colleagues that have worked so brilliantly and hard this year to write their great articles on Hispanics / Latinos and, even better, Hispanic marketing. So, if you…...

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Facebook and Coca-Cola Bring “Like” To The Real World

August 25, 2010
Facebook and Coca-Cola Bring “Like” To The Real World

Facebook’s “Like” functionality arrived in the real world this past month in Israel when Coke added RFID bracelets (Radio Frequency Identification) to the company’s Coca-Cola Village summer resort event, making it easy for high school attendees to share their experiences instantly on Facebook.  Throughout the Village’s 40+ experiences teens simply placed their RFID bracelets...

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Featured Post

Multicultural Is the New Mainstream

By

The U.S. population is becoming increasingly diverse, and while statistics aren’t really necessary to confirm the obvious, the soon-to-be-released 2010 U.S. Census figures likely...

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