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	<title>Hispanic Marketing Blog &#187; social media metrics</title>
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		<title>What is Social Media?</title>
		<link>http://hispanic-marketing.com/bl/online_marketing/social-media-hispanic-online/what-is-social-media/</link>
		<comments>http://hispanic-marketing.com/bl/online_marketing/social-media-hispanic-online/what-is-social-media/#comments</comments>
		<pubDate>Mon, 22 Mar 2010 13:51:09 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[Multicultural Online Monitoring]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Multicultural Market Intelligence Tools]]></category>
		<category><![CDATA[Portuguese]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[social media metrics]]></category>
		<category><![CDATA[social media monitoring]]></category>
		<category><![CDATA[Spanish]]></category>
		<category><![CDATA[Target Latino]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=908</guid>
		<description><![CDATA[What is Social Media? One of the key factors in Social Media Marketing is the measurement of its success or impact. In order to measure, you have to monitor engagement and sentiment. Make sure your online media monitoring solutions are able to bring relevant results and analyze sentiment with a machine learning algorithm platform or you will find yourself&#8230; [more]]]></description>
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		<slash:comments>8</slash:comments>
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		<item>
		<title>Why SMX Echo is the Leading Multicultural Social Media Monitoring Tool</title>
		<link>http://hispanic-marketing.com/bl/online_marketing/social-media-hispanic-online/why-smx-echo-is-the-leading-multicultural-social-media-monitoring-tool/</link>
		<comments>http://hispanic-marketing.com/bl/online_marketing/social-media-hispanic-online/why-smx-echo-is-the-leading-multicultural-social-media-monitoring-tool/#comments</comments>
		<pubDate>Mon, 15 Mar 2010 23:30:40 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[Multicultural Online Monitoring]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[claudia goffan]]></category>
		<category><![CDATA[Huffington Post]]></category>
		<category><![CDATA[Ramon Nuez]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[social media metrics]]></category>
		<category><![CDATA[social media monitoring]]></category>
		<category><![CDATA[Target Latino]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=911</guid>
		<description><![CDATA[I had the great pleasure of meeting Claudia Goffan about a year ago. I quickly realized that Claudia was an incredibly talented and driven person. She has been in the marketing space for more than 25 years &#8212; specializing in strategic planning. Claudia has been recognized as an expert in Latino Marketing by CNN and more importantly she has been named one of the top 48 Public Relations Professionals by American Express. Form relationships with other local businesses that cater to your customers. Ask them to offer a discount to their customers if they mention coming from their store when they purchase from you. Feel free to reciprocate.&#8211;Claudia Goffan When Claudia is not busy with the Board for Latin Success or with the Argentine American Chamber of Commerce &#8212; she is busy running her company &#8211; Target Latino. As CEO, Claudia has feverishly promoted the importance of the U.S. Hispanic market to American companies. She has worked with many top brands ranging from AT&#38;T to XEROX. One of the most exciting partnerships that Claudia and her team are working on is with SocialMetrix &#8212; developers of SMX Echo. Read more of Ramon Nuez&#8216;s article at the Huffington Post Claudia Goffan is the CEO of Target Latino and she specializes in generating Word-of-Mouth [...]]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/online_marketing/social-media-hispanic-online/why-smx-echo-is-the-leading-multicultural-social-media-monitoring-tool/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Gen Y or Millennials: Marketing Tips</title>
		<link>http://hispanic-marketing.com/bl/demographics/gen-y-or-millennials-marketing-tips/</link>
		<comments>http://hispanic-marketing.com/bl/demographics/gen-y-or-millennials-marketing-tips/#comments</comments>
		<pubDate>Tue, 02 Mar 2010 15:02:48 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[demographics]]></category>
		<category><![CDATA[hispanic online]]></category>
		<category><![CDATA[hispanic youth]]></category>
		<category><![CDATA[Marketing Research]]></category>
		<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Gen Y]]></category>
		<category><![CDATA[Hispanic Millennials]]></category>
		<category><![CDATA[millennials]]></category>
		<category><![CDATA[mobile marketing]]></category>
		<category><![CDATA[Multicultural Market Intelligence Tools]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[social media metrics]]></category>
		<category><![CDATA[word-of-mouth]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=889</guid>
		<description><![CDATA[Most of us, marketers, are trying to engage the Millennials or Gen Y. Also, most marketers are still leery of Gen Y marketing techniques. Therefore, we need to keep understanding who they are, what they do, what they like and what they dislike. Here is a brief overview of the Millennials or Gen Y.


Listen to them online 24/7 using Multicultural Market Intelligence Tools
Gen Y believes in the power of WE and is all-inclusive.
Gen Y is multicultural and 34% of Millennials are Hispanics.]]></description>
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		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Large number of Fortune 500 companies got into Twitter, report says</title>
		<link>http://hispanic-marketing.com/bl/online_marketing/social-media-hispanic-online/large-number-of-fortune-500-companies-got-into-twitter-report-says/</link>
		<comments>http://hispanic-marketing.com/bl/online_marketing/social-media-hispanic-online/large-number-of-fortune-500-companies-got-into-twitter-report-says/#comments</comments>
		<pubDate>Mon, 01 Mar 2010 14:14:20 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[fortune 500]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[social media metrics]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=881</guid>
		<description><![CDATA[The Fortune 500&#8242;s use of blogs, online video, and podcasts continues to increase, but Twitter was the social media channel of choice in 2009, according to a study by the Society for New Communications Research (SNCR) and Financial Insite. The study, “The Fortune 500 and Social Media: A Longitudinal Study of Blogging and Twitter Usage by America’s Largest Companies,” was conducted by Dr. Nora Ganim Barnes, Ph.D., Senior Fellow and Research Chair of the Society for New Communications Research and Chancellor Professor of Marketing at the University of Massachusetts Dartmouth and Eric Mattson, CEO of Financial Insite Inc., a Seattle-based research firm. The new report is the outcome of a statistically sound study of the Fortune 500. The study examined the 2009 Fortune 500 in an attempt to quantify their adoption of social media tools and technologies. This is the second year that Barnes and Mattson have tracked social media adoption among the Fortune 500, and theirs is the only statistically sound longitudinal study of its kind. The 2009 study’s key findings include: 22% (108) of the primary corporations listed in the 2009 Fortune 500 have a public-facing corporate blog. This represents a six percent increase over the 2008 study. [...]]]></description>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>25 social interaction metrics or how to measure your social media marketing campaign</title>
		<link>http://hispanic-marketing.com/bl/online_marketing/social-media-hispanic-online/25-social-interaction-metrics-or-how-to-measure-your-social-media-marketing-campaign/</link>
		<comments>http://hispanic-marketing.com/bl/online_marketing/social-media-hispanic-online/25-social-interaction-metrics-or-how-to-measure-your-social-media-marketing-campaign/#comments</comments>
		<pubDate>Mon, 11 Jan 2010 04:18:18 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[key performance indicators]]></category>
		<category><![CDATA[online hispanics]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[social media metrics]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=813</guid>
		<description><![CDATA[by Claudia &#8220;Havi&#8221; Goffan Social media has evolved into an every day way of interaction and communication for a large part of the population. And this evolution started in the last century when social media commenced amidst the original chats in chatrooms and blogs. The first blog was created in the late 1980&#8242;s: http://www.netfunny.com/rhf/ and it is still alive and well today. Online dating sites, also a part of social media, started with online chats and became famous in 1988 with the movie &#8220;You&#8217;ve Got Mail&#8221;. In 2008, one out of nine couples that got married that year, actually met online. It is expected that the U.S. online dating market will reach $932 million in 2011. Companies are starting 2010 with sparkling new social media campaigns and everybody knows it&#8217;s about the engagement, right? So, how do we measure the effectiveness of your brand&#8217;s social media marketing campaigns? The ultimate approach to social media marketing campaign measurement will look at the things that really matter: sales, profits, customer satisfaction and loyalty. But that may take some time and you need to know how to gage the effectiveness of your social media marketing campaign to see if you are headed in the right [...]]]></description>
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		<slash:comments>9</slash:comments>
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