Posts Tagged ‘ social media metrics ’

What is Social Media?

March 22, 2010

What is Social Media? One of the key factors in Social Media Marketing is the measurement of its success or impact. In order to measure, you have to monitor engagement and sentiment. Make sure your online media monitoring solutions are able to bring relevant results and analyze sentiment with a machine learning algorithm platform...

Why SMX Echo is the Leading Multicultural Social Media Monitoring Tool

March 15, 2010

I had the great pleasure of meeting Claudia Goffan about a year ago. I quickly realized that Claudia was an incredibly talented and driven person. She has been in the marketing space for more than 25 years — specializing in strategic planning. Claudia has been recognized as an expert in Latino Marketing by CNN and more...

Gen Y or Millennials: Marketing Tips

March 2, 2010

Most of us, marketers, are trying to engage the Millennials or Gen Y. Also, most marketers are still leery of Gen Y marketing techniques. Therefore, we need to keep understanding who they are, what they do, what they like and what they dislike. Here is a brief overview of the Millennials or Gen Y. Listen...