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	<title>Hispanic Marketing Blog &#187; social media marketing</title>
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		<title>Sears Goes Social with Hispanics</title>
		<link>http://hispanic-marketing.com/bl/online_marketing/social-media-hispanic-online/sears-goes-social-with-hispanics/</link>
		<comments>http://hispanic-marketing.com/bl/online_marketing/social-media-hispanic-online/sears-goes-social-with-hispanics/#comments</comments>
		<pubDate>Tue, 09 Aug 2011 17:10:43 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[hispanic marketing]]></category>
		<category><![CDATA[Latino marketing]]></category>
		<category><![CDATA[Sears]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media campaign]]></category>
		<category><![CDATA[social media marketing]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=1641</guid>
		<description><![CDATA[Sears recently announced several social media efforts aimed at the Hispanic market, including new Facebook and Twitter programs. (It already has three separate Hispanic Web sites, including SearsPR, launched last year, which ships merchandise only to the island of Puerto Rico.) Marketing Daily caught up with Oscar H. Castro, director/general manager of international e-commerce, for more details on how the Hoffman Estates, Ill.-based retailer hopes to woo the rapidly growing, social-media loving Hispanic market: Q: How do Hispanic shoppers differ in terms of social media use? A: Social media is such an important channel for us right now; Hispanic growth on Facebook is eight times larger than the general population, and we know that Hispanic consumers spend more time on it each week as well. So for us, it seems the best thing to do is work with that higher level of engagement. We&#8217;re not creating these forums to push products so much as to build stronger relationships. And it&#8217;s pretty exciting. In two weeks we&#8217;ve gotten 16,000 fans, and a great level of engagement. Q: But does that mean there is also an increased appetite for retail in social media? A: Yes, I think Hispanic culture really is different [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why Marketers Should Care About Reaching Latina Bloggers</title>
		<link>http://hispanic-marketing.com/bl/research/why-marketers-should-care-about-reaching-latina-bloggers/</link>
		<comments>http://hispanic-marketing.com/bl/research/why-marketers-should-care-about-reaching-latina-bloggers/#comments</comments>
		<pubDate>Wed, 15 Dec 2010 14:23:54 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[Research]]></category>
		<category><![CDATA[demographics]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[hispanic market research]]></category>
		<category><![CDATA[hispanic marketing]]></category>
		<category><![CDATA[Latina bloggers]]></category>
		<category><![CDATA[LATISM]]></category>
		<category><![CDATA[online hispanics]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[Technorati]]></category>
		<category><![CDATA[US Hispanics]]></category>
		<category><![CDATA[word-of-mouth]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=1528</guid>
		<description><![CDATA[The first gift of the season goes to my dear friend, Elianne Ramos.:)  Elianne is an incredibly talented, knowledgeable, and hard working human being, she is the Principal &#38; CEO of Speak Hispanic communications and vice-chair of Communications and PR for Latinos in Social Media (LATISM.) She is constantly on the go, generating great ideas and positively impacting the U.S. community. As if this wasn&#8217;t enough, she was the vice president, creative director and founder of i3 Creative Group, managing production teams working concurrently in the United States, Mexico, Uruguay and Argentina. In over 15 years of  creative direction, copy writing, public speaking, public relations and TV commercial production experience, Elianne has developed broadcast, multimedia and social media campaigns for high-profile clients. Her writing has appeared in numerous books and publications including the Chicken Soup for the Soul series and now, for the first time-ever, on the Hispanic Marketing blog. Please, enjoy Elianne&#8217;s article. Elianne, this one is with all of the Target Latino love. Why Marketers Should Care About Reaching Latina Bloggers Even with the well-documented explosion of the Hispanic market, Internet sources like Technorati, which by 2008 was indexing 112.8 million blogs, have never touched upon the topic of&#8230; [continues [...]]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/research/why-marketers-should-care-about-reaching-latina-bloggers/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Target Latino gives the gift of WOM this holiday season</title>
		<link>http://hispanic-marketing.com/bl/online_marketing/social-media-hispanic-online/target-latino-gives-the-gift-of-wom-this-holiday-season/</link>
		<comments>http://hispanic-marketing.com/bl/online_marketing/social-media-hispanic-online/target-latino-gives-the-gift-of-wom-this-holiday-season/#comments</comments>
		<pubDate>Fri, 10 Dec 2010 16:59:48 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[Hispanic culture]]></category>
		<category><![CDATA[hispanic online]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Hispanic advertising]]></category>
		<category><![CDATA[Hispanic expertise]]></category>
		<category><![CDATA[hispanic marketing]]></category>
		<category><![CDATA[online hispanics]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[promotions]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[word-of-mouth]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=1511</guid>
		<description><![CDATA[We, at Target Latino, have decided to spread a little cheer this Holiday Season. And we want to give the gift of recognition and help promote our colleagues that have worked so brilliantly and hard this year to write their great articles on Hispanics / Latinos and, even better, Hispanic marketing. So, if you&#8230; [more]]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/online_marketing/social-media-hispanic-online/target-latino-gives-the-gift-of-wom-this-holiday-season/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Job Applicant, Beware: You’re Being Googled</title>
		<link>http://hispanic-marketing.com/bl/online_marketing/job-applicant-beware-you%e2%80%99re-being-googled/</link>
		<comments>http://hispanic-marketing.com/bl/online_marketing/job-applicant-beware-you%e2%80%99re-being-googled/#comments</comments>
		<pubDate>Mon, 02 Aug 2010 13:19:14 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[future trend]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[privacy rights]]></category>
		<category><![CDATA[reputation management]]></category>
		<category><![CDATA[SMM]]></category>
		<category><![CDATA[social media marketing]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=1050</guid>
		<description><![CDATA[It’s not just what you say that can be held against you when you’re looking for a job. It’s also what you post on MySpace, write in your blog and broadcast on YouTube. That’s because if a potential employer uncovers salacious or otherwise unflattering material about you online, that job offer you were expecting could vaporize. With 77 percent of employers Googling and otherwise researching applicants, you never know what your future bosses may think about those times you ranted about your coworkers or got sloshed at a party. They may simply decide to avoid your questionable past and move on to the next candidate. “Who wants to be the person in HR who brings in the kid who has bong hits all over his page?” says Michael Fertik, the CEO of ReputationDefender, a services company that helps job seekers clean up their online reputations. A 2006 survey of 100 executive recruiters by job search and recruiting network ExecuNet found that 77 percent use search engines to learn about candidates. Of those researching candidates online, 35 percent eliminated a candidate from consideration based on information they uncovered online — up from 26 percent in 2005. ExecuNet predicts that the number of job seekers [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Stella Artois launches Facebook campaign for Cannes</title>
		<link>http://hispanic-marketing.com/bl/online_marketing/social-media-hispanic-online/stella-artois-launches-facebook-campaign-for-cannes/</link>
		<comments>http://hispanic-marketing.com/bl/online_marketing/social-media-hispanic-online/stella-artois-launches-facebook-campaign-for-cannes/#comments</comments>
		<pubDate>Thu, 25 Mar 2010 20:10:37 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[cannes facebook]]></category>
		<category><![CDATA[flickr]]></category>
		<category><![CDATA[social media campaign]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[stella artois]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=930</guid>
		<description><![CDATA[Stella Artois has launched a Facebook centered campaign to promote its 4% brand in the build up to the Cannes Film Festival in May. The idea, developed by advertising agency Mother, is based on the premise that a famous french film director, Jacques d’Azur has gone missing, presumed dead and his estate has made an appeal to the public to find his heir. The really clever social media bit is when you sign up to the competition through Facebook, your profile picture becomes integrated in a film taking place in his solicitor’s office about the possible beneficiary of the estate &#8211; very cool. The winner of the competition takes Jacques’s place as a VIP at the Cannes Film Festival. The campaign is supported with a Twitter page and a FlickR photostream of Jacques’s life. The preposterously glamorous life of Jacques is detailed on his Facebook page, introducing him as a “French film producer/director/actor/tennis player/chess master/ backgammon champion/waterskiing pioneer and full time bon-vivant known for his work on the red carpets and swimming pools of the French Riviera.” Stella Artois debuted their faux ’60s themed campaign in November, with the gameshow Le Recyclage de Luxe. Source: Furlong PR]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/online_marketing/social-media-hispanic-online/stella-artois-launches-facebook-campaign-for-cannes/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>What is Social Media?</title>
		<link>http://hispanic-marketing.com/bl/online_marketing/social-media-hispanic-online/what-is-social-media/</link>
		<comments>http://hispanic-marketing.com/bl/online_marketing/social-media-hispanic-online/what-is-social-media/#comments</comments>
		<pubDate>Mon, 22 Mar 2010 13:51:09 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[Multicultural Online Monitoring]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Multicultural Market Intelligence Tools]]></category>
		<category><![CDATA[Portuguese]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[social media metrics]]></category>
		<category><![CDATA[social media monitoring]]></category>
		<category><![CDATA[Spanish]]></category>
		<category><![CDATA[Target Latino]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=908</guid>
		<description><![CDATA[What is Social Media? One of the key factors in Social Media Marketing is the measurement of its success or impact. In order to measure, you have to monitor engagement and sentiment. Make sure your online media monitoring solutions are able to bring relevant results and analyze sentiment with a machine learning algorithm platform or you will find yourself&#8230; [more]]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/online_marketing/social-media-hispanic-online/what-is-social-media/feed/</wfw:commentRss>
		<slash:comments>8</slash:comments>
		</item>
		<item>
		<title>Why SMX Echo is the Leading Multicultural Social Media Monitoring Tool</title>
		<link>http://hispanic-marketing.com/bl/online_marketing/social-media-hispanic-online/why-smx-echo-is-the-leading-multicultural-social-media-monitoring-tool/</link>
		<comments>http://hispanic-marketing.com/bl/online_marketing/social-media-hispanic-online/why-smx-echo-is-the-leading-multicultural-social-media-monitoring-tool/#comments</comments>
		<pubDate>Mon, 15 Mar 2010 23:30:40 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[Multicultural Online Monitoring]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[claudia goffan]]></category>
		<category><![CDATA[Huffington Post]]></category>
		<category><![CDATA[Ramon Nuez]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[social media metrics]]></category>
		<category><![CDATA[social media monitoring]]></category>
		<category><![CDATA[Target Latino]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=911</guid>
		<description><![CDATA[I had the great pleasure of meeting Claudia Goffan about a year ago. I quickly realized that Claudia was an incredibly talented and driven person. She has been in the marketing space for more than 25 years &#8212; specializing in strategic planning. Claudia has been recognized as an expert in Latino Marketing by CNN and more importantly she has been named one of the top 48 Public Relations Professionals by American Express. Form relationships with other local businesses that cater to your customers. Ask them to offer a discount to their customers if they mention coming from their store when they purchase from you. Feel free to reciprocate.&#8211;Claudia Goffan When Claudia is not busy with the Board for Latin Success or with the Argentine American Chamber of Commerce &#8212; she is busy running her company &#8211; Target Latino. As CEO, Claudia has feverishly promoted the importance of the U.S. Hispanic market to American companies. She has worked with many top brands ranging from AT&#38;T to XEROX. One of the most exciting partnerships that Claudia and her team are working on is with SocialMetrix &#8212; developers of SMX Echo. Read more of Ramon Nuez&#8216;s article at the Huffington Post Claudia Goffan is the CEO of Target Latino and she specializes in generating Word-of-Mouth [...]]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/online_marketing/social-media-hispanic-online/why-smx-echo-is-the-leading-multicultural-social-media-monitoring-tool/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<item>
		<title>Social Media Adoption Yields New Customers For Small Businesses</title>
		<link>http://hispanic-marketing.com/bl/online_marketing/social-media-hispanic-online/social-media-adoption-yields-new-customers-for-small-businesses/</link>
		<comments>http://hispanic-marketing.com/bl/online_marketing/social-media-hispanic-online/social-media-adoption-yields-new-customers-for-small-businesses/#comments</comments>
		<pubDate>Mon, 08 Mar 2010 14:46:29 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[brand awareness]]></category>
		<category><![CDATA[brand management]]></category>
		<category><![CDATA[customer engagement]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[reputation management]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[social media monitoring]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=905</guid>
		<description><![CDATA[The third wave of the Small Business Success Index, by Network Solutions and the University of Maryland&#8217;s Robert H. Smith School of Business, reports social media adoption by small businesses has doubled from 12% to 24% in the last year. Small businesses are increasingly investing in applications including blogs, Facebook and LinkedIn profiles. Small Business Social Media Sources and Usage Social Media Exposure % of Small Businesses Using Company page on social networking site 75% Post status updates and/or articles of interest on social networking sites 69 Build network through sites like LinkedIn 57 Monitor positive/negative feedback about own organization on social networks 54 Have blog on areas of expertise 39 Tweet about area of expertise 26 Use Twitter as customer service channel 16 Other 8 Source: SBSI/NetSolutions, February 2010 Key social media usage highlights (% of respondents) 75% surveyed have a company page on a social networking site 61% use social media for identifying and attracting new customers 57% have built a network through a site like LinkedIn 45% expect social media to be profitable in the next twelve months Dr. Alan Glazier, CEO and Founder of an eye and vision care center, said &#8220;&#8230; I was forced to consider [...]]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/online_marketing/social-media-hispanic-online/social-media-adoption-yields-new-customers-for-small-businesses/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Gen Y or Millennials: Marketing Tips</title>
		<link>http://hispanic-marketing.com/bl/demographics/gen-y-or-millennials-marketing-tips/</link>
		<comments>http://hispanic-marketing.com/bl/demographics/gen-y-or-millennials-marketing-tips/#comments</comments>
		<pubDate>Tue, 02 Mar 2010 15:02:48 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[demographics]]></category>
		<category><![CDATA[hispanic online]]></category>
		<category><![CDATA[hispanic youth]]></category>
		<category><![CDATA[Marketing Research]]></category>
		<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Gen Y]]></category>
		<category><![CDATA[Hispanic Millennials]]></category>
		<category><![CDATA[millennials]]></category>
		<category><![CDATA[mobile marketing]]></category>
		<category><![CDATA[Multicultural Market Intelligence Tools]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[social media metrics]]></category>
		<category><![CDATA[word-of-mouth]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=889</guid>
		<description><![CDATA[Most of us, marketers, are trying to engage the Millennials or Gen Y. Also, most marketers are still leery of Gen Y marketing techniques. Therefore, we need to keep understanding who they are, what they do, what they like and what they dislike. Here is a brief overview of the Millennials or Gen Y.


Listen to them online 24/7 using Multicultural Market Intelligence Tools
Gen Y believes in the power of WE and is all-inclusive.
Gen Y is multicultural and 34% of Millennials are Hispanics.]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/demographics/gen-y-or-millennials-marketing-tips/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
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		<item>
		<title>Large number of Fortune 500 companies got into Twitter, report says</title>
		<link>http://hispanic-marketing.com/bl/online_marketing/social-media-hispanic-online/large-number-of-fortune-500-companies-got-into-twitter-report-says/</link>
		<comments>http://hispanic-marketing.com/bl/online_marketing/social-media-hispanic-online/large-number-of-fortune-500-companies-got-into-twitter-report-says/#comments</comments>
		<pubDate>Mon, 01 Mar 2010 14:14:20 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[fortune 500]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[social media metrics]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=881</guid>
		<description><![CDATA[The Fortune 500&#8242;s use of blogs, online video, and podcasts continues to increase, but Twitter was the social media channel of choice in 2009, according to a study by the Society for New Communications Research (SNCR) and Financial Insite. The study, “The Fortune 500 and Social Media: A Longitudinal Study of Blogging and Twitter Usage by America’s Largest Companies,” was conducted by Dr. Nora Ganim Barnes, Ph.D., Senior Fellow and Research Chair of the Society for New Communications Research and Chancellor Professor of Marketing at the University of Massachusetts Dartmouth and Eric Mattson, CEO of Financial Insite Inc., a Seattle-based research firm. The new report is the outcome of a statistically sound study of the Fortune 500. The study examined the 2009 Fortune 500 in an attempt to quantify their adoption of social media tools and technologies. This is the second year that Barnes and Mattson have tracked social media adoption among the Fortune 500, and theirs is the only statistically sound longitudinal study of its kind. The 2009 study’s key findings include: 22% (108) of the primary corporations listed in the 2009 Fortune 500 have a public-facing corporate blog. This represents a six percent increase over the 2008 study. [...]]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/online_marketing/social-media-hispanic-online/large-number-of-fortune-500-companies-got-into-twitter-report-says/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
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