Posts Tagged ‘ social media marketing ’

Sears Goes Social with Hispanics

August 9, 2011

Sears recently announced several social media efforts aimed at the Hispanic market, including new Facebook and Twitter programs. (It already has three separate Hispanic Web sites, including SearsPR, launched last year, which ships merchandise only to the island of Puerto Rico.) Marketing Daily caught up with Oscar H. Castro, director/general manager of international e-commerce,...

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Why Marketers Should Care About Reaching Latina Bloggers

December 15, 2010

The first gift of the season goes to my dear friend, Elianne Ramos.:)  Elianne is an incredibly talented, knowledgeable, and hard working human being, she is the Principal & CEO of Speak Hispanic communications and vice-chair of Communications and PR for Latinos in Social Media (LATISM.) She is constantly on the go, generating great ideas and...

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Target Latino gives the gift of WOM this holiday season

December 10, 2010

We, at Target Latino, have decided to spread a little cheer this Holiday Season. And we want to give the gift of recognition and help promote our colleagues that have worked so brilliantly and hard this year to write their great articles on Hispanics / Latinos and, even better, Hispanic marketing. So, if you…...

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Job Applicant, Beware: You’re Being Googled

August 2, 2010
Job Applicant, Beware: You’re Being Googled

It’s not just what you say that can be held against you when you’re looking for a job. It’s also what you post on MySpace, write in your blog and broadcast on YouTube. That’s because if a potential employer uncovers salacious or otherwise unflattering material about you online, that job offer you were expecting...

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Stella Artois launches Facebook campaign for Cannes

March 25, 2010
Stella Artois launches Facebook campaign for Cannes

Stella Artois has launched a Facebook centered campaign to promote its 4% brand in the build up to the Cannes Film Festival in May. The idea, developed by advertising agency Mother, is based on the premise that a famous french film director, Jacques d’Azur has gone missing, presumed dead and his estate has made an...

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Featured Post

Multicultural Is the New Mainstream

By

The U.S. population is becoming increasingly diverse, and while statistics aren’t really necessary to confirm the obvious, the soon-to-be-released 2010 U.S. Census figures likely...

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