<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Hispanic Marketing Blog &#187; promotions</title>
	<atom:link href="http://hispanic-marketing.com/bl/tag/promotions/feed/" rel="self" type="application/rss+xml" />
	<link>http://hispanic-marketing.com/bl</link>
	<description></description>
	<lastBuildDate>Tue, 15 May 2012 13:38:14 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.3.2</generator>
		<item>
		<title>Target Latino gives the gift of WOM this holiday season</title>
		<link>http://hispanic-marketing.com/bl/online_marketing/social-media-hispanic-online/target-latino-gives-the-gift-of-wom-this-holiday-season/</link>
		<comments>http://hispanic-marketing.com/bl/online_marketing/social-media-hispanic-online/target-latino-gives-the-gift-of-wom-this-holiday-season/#comments</comments>
		<pubDate>Fri, 10 Dec 2010 16:59:48 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[Hispanic culture]]></category>
		<category><![CDATA[hispanic online]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Hispanic advertising]]></category>
		<category><![CDATA[Hispanic expertise]]></category>
		<category><![CDATA[hispanic marketing]]></category>
		<category><![CDATA[online hispanics]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[promotions]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[word-of-mouth]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=1511</guid>
		<description><![CDATA[We, at Target Latino, have decided to spread a little cheer this Holiday Season. And we want to give the gift of recognition and help promote our colleagues that have worked so brilliantly and hard this year to write their great articles on Hispanics / Latinos and, even better, Hispanic marketing. So, if you&#8230; [more]]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/online_marketing/social-media-hispanic-online/target-latino-gives-the-gift-of-wom-this-holiday-season/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Social Media Success Story: media exposure equaled $6.67 million in ad spend</title>
		<link>http://hispanic-marketing.com/bl/advertising/social-media-success-story-media-exposure-equaled-6-67-million-in-ad-spend/</link>
		<comments>http://hispanic-marketing.com/bl/advertising/social-media-success-story-media-exposure-equaled-6-67-million-in-ad-spend/#comments</comments>
		<pubDate>Wed, 07 Oct 2009 17:31:15 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[hispanic media]]></category>
		<category><![CDATA[hispanic online]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Hispanic advertising]]></category>
		<category><![CDATA[Hispanic expertise]]></category>
		<category><![CDATA[Latin America]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[online hispanics]]></category>
		<category><![CDATA[promotions]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=670</guid>
		<description><![CDATA[A brilliant example of an Advertising and Social Media campaign execution and of how to measure social media results: The campaign &#8220;One Thousand Casmurros,&#8221; made for the biggest TV network in Brazil, Rede Globo. It was the agency&#8217;s first entry in Cannes. Commemorating 100 years since the death of one of the greatest writers Brazil has ever seen, Machado de Assis, Rede Globo launched a miniseries inspired by one of his best-known books, &#8220;Dom Casmurro.&#8221; In order to promote it, LiveAd divided the book contents in a thousand pieces and organized a collective reading of the entire text, inviting people to upload their homemade videos reading in front of their webcams. The videos were posted on a special social network. The results were astonishing: Spontaneous media exposure equaled $6.67 million in ad spend. One Thousand Casmurros from Livead on Vimeo. To pay tribute to one of Brazil’s most respected writers, Machado de Assis, the largest TV network in Brazil was launching a mini-series based on one of his books, Dom Casmurro.Through the launch of the mini-series, we needed to build up TV Globo’s reputation with a new generation, disconnected from the television.We created a website with the book and divided it into one [...]]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/advertising/social-media-success-story-media-exposure-equaled-6-67-million-in-ad-spend/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Pizza Patron, Pepsi Celebrate Hispanic Heritage</title>
		<link>http://hispanic-marketing.com/bl/advertising/entertainment/pizza-patron-pepsi-celebrate-hispanic-heritage/</link>
		<comments>http://hispanic-marketing.com/bl/advertising/entertainment/pizza-patron-pepsi-celebrate-hispanic-heritage/#comments</comments>
		<pubDate>Tue, 29 Sep 2009 01:31:59 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[entertainment]]></category>
		<category><![CDATA[Hispanic culture]]></category>
		<category><![CDATA[hispanic customer acquisition]]></category>
		<category><![CDATA[hispanic media]]></category>
		<category><![CDATA[hispanic online]]></category>
		<category><![CDATA[acculturation]]></category>
		<category><![CDATA[Hispanic advertising]]></category>
		<category><![CDATA[Hispanic consumer]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[online hispanics]]></category>
		<category><![CDATA[promotions]]></category>
		<category><![CDATA[Spanish language]]></category>
		<category><![CDATA[US Hispanics]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=651</guid>
		<description><![CDATA[Pizza Patron announced that it has teamed with Pepsi in a national, co-branded promotion in all of its stores to honor National Hispanic Heritage Month. The promotion began September 1 and was specifically designed to celebrate and honor the Latin culture and lifestyle during Hispanic Heritage Month. It is a bilingual promotion, but Spanish-language dominant. Advertisements for the promotion read, &#8220;!Viva Latino! Pizza Patron y Pepsi Festejan el Mes Patrio,&#8221; which means, &#8220;Pizza Patron and Pepsi celebrate this historic, patriotic month for all Latinos of diverse roots.&#8221; With any 2-liter purchase of Pepsi products through September 30, customers will receive a free phone egrip Non-Slip Strip. The egrip is a protective, silicone material that can be applied to the back of a cell phone to make it easier to handle and prevent it from sliding on any surface. The free egrip features the Pizza Patron and Pepsi logos, as well as Pizza Patron&#8217;s slogan, &#8220;Latin Life, Enjoy,&#8221; which reinforces the company&#8217;s focus while broadening its current customer base by inviting every demographic to enjoy and experience the diversity found within the Latin lifestyle. &#8220;Celebrating the rich history and traditions found within the Latin life and culture is what makes our [...]]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/advertising/entertainment/pizza-patron-pepsi-celebrate-hispanic-heritage/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Oldways Releases Latino Health Tool Kit for Latino Nutrition Month</title>
		<link>http://hispanic-marketing.com/bl/demographics/hispanic-women/oldways-releases-latino-health-tool-kit-for-latino-nutrition-month/</link>
		<comments>http://hispanic-marketing.com/bl/demographics/hispanic-women/oldways-releases-latino-health-tool-kit-for-latino-nutrition-month/#comments</comments>
		<pubDate>Thu, 17 Sep 2009 16:48:59 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[Health]]></category>
		<category><![CDATA[Hispanic culture]]></category>
		<category><![CDATA[hispanic online]]></category>
		<category><![CDATA[hispanic women]]></category>
		<category><![CDATA[Latin America]]></category>
		<category><![CDATA[education]]></category>
		<category><![CDATA[health]]></category>
		<category><![CDATA[Hispanic children]]></category>
		<category><![CDATA[Latino Nutrition Coalition]]></category>
		<category><![CDATA[nutrition]]></category>
		<category><![CDATA[obesity]]></category>
		<category><![CDATA[online hispanics]]></category>
		<category><![CDATA[promotions]]></category>
		<category><![CDATA[Spanish language]]></category>
		<category><![CDATA[US Hispanics]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=638</guid>
		<description><![CDATA[Target Latino thanks the Latino Nutrition Coalition and Oldways for allowing us to publish this important information for dissemination within our community. Let&#8217;s hope that we all work together for the betterment of our nutrition and that of our children. &#8212;&#8212;&#8212;&#8212;&#8212;- BOSTON, September 15, 2009 &#8211; In celebration of Latino Nutrition Month from September 15 through October 15, Oldways and the Latino Nutrition Coalition (LNC) have released Latino Living &#8211; A Guide to Better Health Through Traditional Food and Active Lifestyles &#8211; for both consumers and health professionals. &#8220;Latino Living was originally designed for health professionals and dietitians, but it is so user friendly and simple that it&#8217;s perfect for consumers from coast to coast,&#8221; said Sara Baer-Sinnott, Executive Vice President of Oldways. For Consumers, the kit offers: A 7-day Healthy Latino Meal Plan, with recipes and grocery list. A bilingual Latino Lifestyle Calendar, featuring a tip-a-day for following the healthy Latin American diet. New, illustrated, bilingual Latin American Diet Pyramid, with basic guidelines to help plan daily meals. The following in both English and Spanish: A list of Latin American super foods Kitchen Strategies: time savers and smart swaps Tip for Kids: cooking, lunches and snacks Tips on how [...]]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/demographics/hispanic-women/oldways-releases-latino-health-tool-kit-for-latino-nutrition-month/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
		</item>
		<item>
		<title>Burger King enters mobile commerce full-throttle</title>
		<link>http://hispanic-marketing.com/bl/advertising/burger-king-enters-mobile-commerce-full-throttle/</link>
		<comments>http://hispanic-marketing.com/bl/advertising/burger-king-enters-mobile-commerce-full-throttle/#comments</comments>
		<pubDate>Wed, 12 Aug 2009 15:01:52 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[children Latino market]]></category>
		<category><![CDATA[entertainment]]></category>
		<category><![CDATA[hispanic customer acquisition]]></category>
		<category><![CDATA[hispanic online]]></category>
		<category><![CDATA[acculturation]]></category>
		<category><![CDATA[Hispanic advertising]]></category>
		<category><![CDATA[Hispanic children]]></category>
		<category><![CDATA[Hispanic consumer]]></category>
		<category><![CDATA[hispanic mobile commerce]]></category>
		<category><![CDATA[Hispanic Yellow Pages]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[online hispanics]]></category>
		<category><![CDATA[promotions]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=401</guid>
		<description><![CDATA[Fast-food giant Burger King has entered the mobile commerce arena by letting consumers place orders and pay for them their iPhone. Now that&#8217;s fast food. Burger King teamed up with Gomobo and PointAbout for the development and design of the application. The Burger King NOW location-aware iPhone application is currently being tested in the Queens, New York, area. “The idea of the iPhone app is to go the full nine yards with a rich mobile ordering platform,” said Noah N. Glass, founder CEO of Gomobo, New York. “This is the first case study that we have done with an iPhone application and we expect to launch these types of applications for other quick-serve restaurants we are working with.” Gomobo helps fast-food and restaurant chains mobilize their services via mobile Web sites, and now through iPhone apps as well. Clients include Subway and Dunkin’ Donuts. Burger King, the nation&#8217;s No. 2 burger-and-fries chain after McDonald&#8217;s Corp., has been known for its innovation with new technology, including its highly viral Subservient Chicken online viral marketing campaign earlier in the decade. Ordering and paying through the iPhone application is part of that DNA. Restaurant locator The iPhone’s GPS functionality lets users skip the step of [...]]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/advertising/burger-king-enters-mobile-commerce-full-throttle/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>A line of products to celebrate the historic Confirmation of Judge Sonia Sotomayor to the Supreme Court</title>
		<link>http://hispanic-marketing.com/bl/advertising/entertainment/a-line-of-products-to-celebrate-the-historic-confirmation-of-judge-sonia-sotomayor-to-the-supreme-court/</link>
		<comments>http://hispanic-marketing.com/bl/advertising/entertainment/a-line-of-products-to-celebrate-the-historic-confirmation-of-judge-sonia-sotomayor-to-the-supreme-court/#comments</comments>
		<pubDate>Mon, 10 Aug 2009 15:37:57 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[entertainment]]></category>
		<category><![CDATA[Hispanic culture]]></category>
		<category><![CDATA[Hispanic politics]]></category>
		<category><![CDATA[bilingual Hispanics]]></category>
		<category><![CDATA[online hispanics]]></category>
		<category><![CDATA[politics]]></category>
		<category><![CDATA[promotions]]></category>
		<category><![CDATA[US Hispanics]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=398</guid>
		<description><![CDATA[New York, August 7th – Cristina Mella, the entrepreneur and founder of Cristina Mella-Latino Living has launched a line of products honoring Judge Sonia Sotomayor and her historic confirmation to the Supreme Court of the United States. All products (from T-Shirts and coffee mugs to greeting cards and small gifts) are designed with the logo I am a Wise Latina Too! “My goal is to recognize the amazing achievement of Judge Sonia Sotomayor and to provide Latinas with a line of stylish and colorful everyday products and accessories to show their Latin pride” explains Latino Living founder Cristina Mella. “I think that ‘Wise Latina’ is a sentence that resonates with many Latin women because in our culture Wise or Sabia implies a richness of life experiences and a way of seeing life” &#8211; continued Cristina Mella. All I am a Wise Latina Too! products are available online at http://www.wiselatinatoo.com About Cristina Mella-Latino Living A native of Spain living in New York for the last twenty years, Cristina Mella is a Home and Lifestyle specialist with a Latin heart, an American mind and a European touch. Cristina appears regularly on TV, radio and print as a lifestyle personality sharing tips and [...]]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/advertising/entertainment/a-line-of-products-to-celebrate-the-historic-confirmation-of-judge-sonia-sotomayor-to-the-supreme-court/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Mundet, the Wonderful Apple Soft Drink, Announces the First Winner of Its Centenario Promotion</title>
		<link>http://hispanic-marketing.com/bl/advertising/mundet-the-wonderful-apple-soft-drink-announces-the-first-winner-of-its-centenario-promotion/</link>
		<comments>http://hispanic-marketing.com/bl/advertising/mundet-the-wonderful-apple-soft-drink-announces-the-first-winner-of-its-centenario-promotion/#comments</comments>
		<pubDate>Wed, 22 Jul 2009 17:23:07 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[entertainment]]></category>
		<category><![CDATA[hispanic customer acquisition]]></category>
		<category><![CDATA[Latin America]]></category>
		<category><![CDATA[Beverages]]></category>
		<category><![CDATA[Hispanic consumer]]></category>
		<category><![CDATA[mexico]]></category>
		<category><![CDATA[promotions]]></category>
		<category><![CDATA[Spanish language]]></category>
		<category><![CDATA[US Hispanics]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=340</guid>
		<description><![CDATA[Mundet announces the first winner of its national Centenario promotion &#8212; Julissa from Calexico, California. This contest commemorates the 100+- year heritage of Mundet, offering exciting prizes under special gold bottlecaps that can be found on Mundet Manzana Verde (Green Apple) and Sidral (Original Red Apple) Mundet bottles. Mundet, the delicious apple-based soft drink which has been a part of the Mexican heritage since the early 20th century, is celebrating its 100+-year heritage with an exciting Centenario promotion. Consumers have the opportunity to win exciting instant-win prizes located under special gold bottlecaps found on Mundet Green Apple and Sidral Mundet glass bottles. The grand prizes are Centenarios, Mexican bullion coins created in 1921 to honor the 100-year anniversary of Mexico&#8217;s independence from Spain, with an approximate value of $1,500 each. Additional prizes include T-shirts and teddy bears. The first Centenario prize winner was Julissa from Calexico, CA. The Centenario promotion is national in scope. Consumers still have a chance to win prizes, including more Centenario coins, because the promotion is scheduled to run through May, 2010, or until all prizes are awarded. Mundet soft drinks are known for their unique and delicious real-apple flavor. Sidral Mundet does not contain any flavoring (natural or artificial), since its [...]]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/advertising/mundet-the-wonderful-apple-soft-drink-announces-the-first-winner-of-its-centenario-promotion/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Making of the commercial Toyota Highlander</title>
		<link>http://hispanic-marketing.com/bl/advertising/making-of-the-commercial-toyota-highlander/</link>
		<comments>http://hispanic-marketing.com/bl/advertising/making-of-the-commercial-toyota-highlander/#comments</comments>
		<pubDate>Tue, 14 Jul 2009 19:58:33 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[entertainment]]></category>
		<category><![CDATA[Hispanic advertising]]></category>
		<category><![CDATA[Hispanic consumer]]></category>
		<category><![CDATA[Hispanic expertise]]></category>
		<category><![CDATA[promotions]]></category>
		<category><![CDATA[Spanish language]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=281</guid>
		<description><![CDATA[I wanted to share the making of a 2007 commercial for the Puerto Rican market. The shoot took place in a city far, far away &#8211; in my beloved Buenos Aires. First, watch the commercial: Now, it&#8217;s making: Producer: Landia Dir : Karina Minujin / Maxi Blanco Asist de Dir :Ezequiel Avaro Jefe Prod. : Guada Tellado D.F. : Marcelo Camorino Dir de Arte : Natalia Grosso]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/advertising/making-of-the-commercial-toyota-highlander/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Starbucks, Unilever Offer Free Ice Cream to Facebook Users</title>
		<link>http://hispanic-marketing.com/bl/advertising/starbucks-unilever-offer-free-ice-cream-to-facebook-users/</link>
		<comments>http://hispanic-marketing.com/bl/advertising/starbucks-unilever-offer-free-ice-cream-to-facebook-users/#comments</comments>
		<pubDate>Thu, 09 Jul 2009 20:33:34 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[hispanic customer acquisition]]></category>
		<category><![CDATA[hispanic online]]></category>
		<category><![CDATA[entertainment]]></category>
		<category><![CDATA[Hispanic advertising]]></category>
		<category><![CDATA[promotions]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=244</guid>
		<description><![CDATA[To introduce consumers to its new ice cream line, Starbucks and Unilever are offering free pints to Facebook users. Through July 19, participants can visit http://apps.facebook.com/starbucksicecream. At the top of every hour, they will have a chance to give a pint of Starbucks ice cream to a friend or family member. Each hour, 800 pints will be given away, with a total of 280,000 for the duration of the promotion. While the promotion encourages participants to send the treat to friends, less generous users also have the option of simply sending the coupon to themselves. Users who don’t jump on the opportunity fast enough have to check back later whether the supply of 800 has already been given away. The promotion touts the four flavors of Starbucks ice cream, which debuted in the spring. Based on Starbucks beverages, the flavors are Caramel Macciato (coffee and vanilla ice creams with swirls of caramel), Mocha Frappuccino (coffee and chocolate ice creams), Java Chip Frappuccino (chocolate ice cream with chunks of dark chocolate) and Coffee (coffee and espresso ice creams). Unilever signed a licensing agreement with Starbucks in September 2008 for the exclusive manufacturing, marketing and distribution of Starbucks ice cream. Source: Alex Palmer [...]]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/advertising/starbucks-unilever-offer-free-ice-cream-to-facebook-users/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
	</channel>
</rss>

