Hispanic Marketing Blog is an initiative of Target Latino, a multicultural marketing consulting firm with a Latino / Hispanic twist.
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We, at Target Latino, have decided to spread a little cheer this Holiday Season. And we want to give the gift of recognition and help promote our colleagues that have worked so brilliantly and hard this year to write their great articles on Hispanics / Latinos and, even better, Hispanic marketing. So, if you…...
A brilliant example of an Advertising and Social Media campaign execution and of how to measure social media results: The campaign “One Thousand Casmurros,” made for the biggest TV network in Brazil, Rede Globo. It was the agency’s first entry in Cannes. Commemorating 100 years since the death of one of the greatest writers Brazil...
Pizza Patron announced that it has teamed with Pepsi in a national, co-branded promotion in all of its stores to honor National Hispanic Heritage Month. The promotion began September 1 and was specifically designed to celebrate and honor the Latin culture and lifestyle during Hispanic Heritage Month. It is a bilingual promotion, but Spanish-language...
Target Latino thanks the Latino Nutrition Coalition and Oldways for allowing us to publish this important information for dissemination within our community. Let’s hope that we all work together for the betterment of our nutrition and that of our children. —————- BOSTON, September 15, 2009 – In celebration of Latino Nutrition Month from September...
Fast-food giant Burger King has entered the mobile commerce arena by letting consumers place orders and pay for them their iPhone. Now that’s fast food. Burger King teamed up with Gomobo and PointAbout for the development and design of the application. The Burger King NOW location-aware iPhone application is currently being tested in the Queens, New...
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