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	<title>Hispanic Marketing Blog &#187; online research</title>
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		<title>Mobile Location-Based Services Market to exceed $12bn by 2014, Says Juniper Research</title>
		<link>http://hispanic-marketing.com/bl/advertising/mobile-location-based-services-market-to-exceed-12bn-by-2014-says-juniper-research/</link>
		<comments>http://hispanic-marketing.com/bl/advertising/mobile-location-based-services-market-to-exceed-12bn-by-2014-says-juniper-research/#comments</comments>
		<pubDate>Thu, 04 Mar 2010 13:48:55 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[Marketing Research]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[mlbs]]></category>
		<category><![CDATA[mobile internet usage]]></category>
		<category><![CDATA[mobile location-based services]]></category>
		<category><![CDATA[online research]]></category>
		<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=885</guid>
		<description><![CDATA[The combination of smartphone proliferation, a surge in application storefront launches and new developments in hybrid positioning technologies are expected to help drive revenues from mobile location-based services (MLBS) to more than $12.7 billion by 2014, according to a new report from industry analysts at Juniper Research.]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Blogging loses appeal for US teenagers</title>
		<link>http://hispanic-marketing.com/bl/research/blogging-loses-appeal-for-us-teenagers/</link>
		<comments>http://hispanic-marketing.com/bl/research/blogging-loses-appeal-for-us-teenagers/#comments</comments>
		<pubDate>Tue, 09 Feb 2010 15:03:53 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[Research]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[BBC]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[hispanic research]]></category>
		<category><![CDATA[microblogging]]></category>
		<category><![CDATA[mobile internet usage]]></category>
		<category><![CDATA[online research]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[teenagers]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=850</guid>
		<description><![CDATA[A U.S. study has indicated that younger internet users are losing interest in blogging and switching to shorter and more mobile forms of communication. The number of 12 to 17-year-olds in the US who blog has halved to 14% since 2006, according to a survey for the Pew Internet and American Life Project. It suggests they prefer making short postings on social networking sites, and going online on mobile phones. But the study also found a modest rise in blogging by those aged 30 and older. The increase from 7% in 2007 to 11% in 2009 is believed to be responsible for the prevalence of blogging within the overall adult internet population remaining steady at roughly 10%. Micro-blogging The study released on Wednesday found that blogging had steadily declined in popularity among both teens and young adults to 14%. As the tools and technology embedded in social networking sites changed, and use of the sites continued to grow, young people appeared to be exchanging &#8220;macro-blogging&#8221; for &#8220;micro-blogging&#8221; with status updates, it concluded. Amanda Lenhart, a senior researcher for Pew and the lead author of the study, told the Associated Press that the ability to do status updates had &#8220;kind of sucked the [...]]]></description>
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		<slash:comments>6</slash:comments>
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		<title>Social sites eclipse e-mail use</title>
		<link>http://hispanic-marketing.com/bl/online_marketing/social-media-hispanic-online/social-sites-eclipse-e-mail-use/</link>
		<comments>http://hispanic-marketing.com/bl/online_marketing/social-media-hispanic-online/social-sites-eclipse-e-mail-use/#comments</comments>
		<pubDate>Mon, 08 Feb 2010 15:45:57 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[nielsen]]></category>
		<category><![CDATA[online hispanics]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[online research]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=854</guid>
		<description><![CDATA[Social network sites such as Facebook and MySpace are now more popular than personal e-mail, finds a report. The Nielsen survey of users&#8217; habits found that 67% of all those going online were spending time at social network and blogging sites. Interest in the category is growing four times faster than the other top four sectors, said the report. In the UK one in every six minutes of the average web user is spent at a social site, it found. &#8220;Social networking has become a fundamental part of the global online experience,&#8221; said John Burbank, chief executive of Nielsen Online in a statement. &#8220;Social networking will continue to alter not just the global online landscape, but the consumer experience at large,&#8221; he said. Nielsen measures interest in categories by the percentage of the web audience that regularly visit such sites. The latest statistics suggest that 65.1% of web users use web e-mail but 66.8% are turning up at social network sites. This means, said Nielsen, that about one in every 11 minutes a web user is online is spent at one of the sites Nielsen counts in its &#8220;Member Communities&#8221; category which includes both blogs and social network sites. Of these [...]]]></description>
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		<slash:comments>3</slash:comments>
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		<title>Gartner: Mobile To Outpace Desktop Web By 2013</title>
		<link>http://hispanic-marketing.com/bl/advertising/gartner-mobile-to-outpace-desktop-web-by-2013/</link>
		<comments>http://hispanic-marketing.com/bl/advertising/gartner-mobile-to-outpace-desktop-web-by-2013/#comments</comments>
		<pubDate>Thu, 04 Feb 2010 23:56:04 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[Marketing Research]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[augmented reality]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[hispanic mobile commerce]]></category>
		<category><![CDATA[mobile internet usage]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[online research]]></category>
		<category><![CDATA[proximity marketing]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=858</guid>
		<description><![CDATA[Mobile phones will overtake PCs as the most common Web access devices worldwide by 2013, according to a new forecast by research firm Gartner. That&#8217;s an even more aggressive outlook than Morgan Stanley&#8217;s projection that the mobile Web will outstrip the desktop Web in five years. Gartner estimates the combined installed base of smartphones and browser-equipped enhanced phones will surpass 1.82 billion units by 2013, eclipsing the total of 1.78 billion PCs by then. But the firm warns that many sites still are not optimized for the mobile Web, even though cell users expect to make fewer clicks on their phones than on a PC. To successfully expand into mobile, publishers will have to reformat sites from the small form-factor of handheld devices. Looking ahead to 2014, Gartner estimates that 3 billion of the world&#8217;s adult population will be able to conduct transactions via mobile or Internet technology. &#8220;Cash transactions will remain dominant in emerging markets by 2014, but the foundation for electronic transactions will be well underway for much of the adult world,&#8221; according to the firm. In a more qualitative prediction, Gartner says that by 2015, context will be as key to mobile consumer services and relations as [...]]]></description>
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		<slash:comments>10</slash:comments>
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		<title>Consumer Searches on Life Insurance Climb</title>
		<link>http://hispanic-marketing.com/bl/research/consumer-searches-on-life-insurance-climb/</link>
		<comments>http://hispanic-marketing.com/bl/research/consumer-searches-on-life-insurance-climb/#comments</comments>
		<pubDate>Thu, 04 Feb 2010 03:06:46 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[Research]]></category>
		<category><![CDATA[comscore]]></category>
		<category><![CDATA[life insurance]]></category>
		<category><![CDATA[online research]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=841</guid>
		<description><![CDATA[Target Latino&#8217;s note: What I would like to know is  if the growth of the U.S. aging population has an impact on the growth in life insurance searches. Searches for life insurance information grew to 16.6 million queries, an increase of 15 percent versus the previous year, as more consumers turned to the Web to research policies. “As more Americans utilize the Internet to research life insurance policies for themselves or family members, it is increasingly important for insurers to have a strong brand presence online,” said comScore director Susan Engleson. “Now more than ever, the Internet is playing an important role in this complex financial planning decision and insurers are experiencing varying degrees of success at meeting online consumers’ needs.” Consumer Searches on Life Insurance Climb In 2009, searches containing the term ‘life insurance’ grew 15 percent from the previous year to reach 16.6 million searches. During the same time period, consumers requested 2 million online quotes for life insurance, demonstrating Americans’ increased comfort and reliance on the Internet when shopping for complex financial services. _________________________________________________________________ Total Searches on Phrases Containing the Term ‘Life Insurance’* 2009 vs. 2008 Total U.S. – Home/Work/University Locations Source: comScore Marketer Searches (MM) 2008 [...]]]></description>
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		<slash:comments>1</slash:comments>
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