Hispanic Marketing Blog is an initiative of Target Latino, a multicultural marketing consulting firm with a Latino / Hispanic twist.
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The combination of smartphone proliferation, a surge in application storefront launches and new developments in hybrid positioning technologies are expected to help drive revenues from mobile location-based services (MLBS) to more than $12.7 billion by 2014, according to a new report from industry analysts at Juniper Research.
A U.S. study has indicated that younger internet users are losing interest in blogging and switching to shorter and more mobile forms of communication. The number of 12 to 17-year-olds in the US who blog has halved to 14% since 2006, according to a survey for the Pew Internet and American Life Project. It suggests...
Social network sites such as Facebook and MySpace are now more popular than personal e-mail, finds a report. The Nielsen survey of users’ habits found that 67% of all those going online were spending time at social network and blogging sites. Interest in the category is growing four times faster than the other top...
Mobile phones will overtake PCs as the most common Web access devices worldwide by 2013, according to a new forecast by research firm Gartner. That’s an even more aggressive outlook than Morgan Stanley’s projection that the mobile Web will outstrip the desktop Web in five years. Gartner estimates the combined installed base of smartphones...
Target Latino’s note: What I would like to know is if the growth of the U.S. aging population has an impact on the growth in life insurance searches. Searches for life insurance information grew to 16.6 million queries, an increase of 15 percent versus the previous year, as more consumers turned to the Web...
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