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	<title>Hispanic Marketing Blog &#187; online marketing</title>
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		<title>Target Latino gives the gift of WOM this holiday season</title>
		<link>http://hispanic-marketing.com/bl/online_marketing/social-media-hispanic-online/target-latino-gives-the-gift-of-wom-this-holiday-season/</link>
		<comments>http://hispanic-marketing.com/bl/online_marketing/social-media-hispanic-online/target-latino-gives-the-gift-of-wom-this-holiday-season/#comments</comments>
		<pubDate>Fri, 10 Dec 2010 16:59:48 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[Hispanic culture]]></category>
		<category><![CDATA[hispanic online]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Hispanic advertising]]></category>
		<category><![CDATA[Hispanic expertise]]></category>
		<category><![CDATA[hispanic marketing]]></category>
		<category><![CDATA[online hispanics]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[promotions]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[word-of-mouth]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=1511</guid>
		<description><![CDATA[We, at Target Latino, have decided to spread a little cheer this Holiday Season. And we want to give the gift of recognition and help promote our colleagues that have worked so brilliantly and hard this year to write their great articles on Hispanics / Latinos and, even better, Hispanic marketing. So, if you&#8230; [more]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Ford Goes All Social For New Focus</title>
		<link>http://hispanic-marketing.com/bl/marketing-strategies/ford-goes-all-social-for-new-focus/</link>
		<comments>http://hispanic-marketing.com/bl/marketing-strategies/ford-goes-all-social-for-new-focus/#comments</comments>
		<pubDate>Thu, 07 Oct 2010 13:31:17 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[ford]]></category>
		<category><![CDATA[Ford Fiesta]]></category>
		<category><![CDATA[Ford Focus social media]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[social media campaigns]]></category>
		<category><![CDATA[social media programs]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=1210</guid>
		<description><![CDATA[Ford is following up the social-media launch of the 2011 Explorer and a current blog-centric test-drive program for the F-150 pickup with a world-wide program supporting the next-generation Focus car. The test-drive program invites bloggers, people with popular social media pages and lots of Facebook friends to apply to participate in a global consumer test drive program for its Focus and then to talk about the car online. The company will bring 100 people to Europe in early &#8217;11 &#8212; when the car launches &#8212; to spend two days driving the car and learning about it. Ford will select them through a Facebook application. The company announced the program on Thursday at the Paris Motor Show. The car launches in the U.S. The program, &#8220;Focus Global Test Drive &#8212; Start More Than a Car&#8221; starts after the Paris Motor Show with the company accepting applications at the &#8220;Global Drive&#8221; tab at Ford&#8217;s Facebook page for Focus. Applicants have to submit a video clip to the Facebook page explaining why they should be selected to be part of the event and how they would benefit a charitable cause cause in their community with a donation from Ford. Each driver will be [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Digital Marketing Trends You Need To Know About &#8211; updated</title>
		<link>http://hispanic-marketing.com/bl/online_marketing/digital-marketing-trends-you-need-to-know-about-updated/</link>
		<comments>http://hispanic-marketing.com/bl/online_marketing/digital-marketing-trends-you-need-to-know-about-updated/#comments</comments>
		<pubDate>Wed, 04 Aug 2010 13:50:28 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[digital marketing trends]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[fan apps]]></category>
		<category><![CDATA[local ad targeting]]></category>
		<category><![CDATA[mobile integrated solutions]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[social media advertising]]></category>
		<category><![CDATA[video email campaigns]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=1080</guid>
		<description><![CDATA[Online Display Advertising Banner ads may sound like an antiquated way to get noticed, but actually display advertising is becoming much more interesting due to two important trends. One such trend is better local ad targeting. Several companies, such as Local.com, LinkedIn and Facebook, have announced that they&#8217;re getting into the local targeting game by offering geography-based advertising along with the standard demographic or keyword targeting you&#8217;d expect. Local targeting is already prevalent in search engine marketing and it&#8217;s good to know that display ads are heading in the same direction. The other noticeable trend to get excited about is the movement toward ad pricing based on cost-per-action rather than cost-per-click. Paying for ads based on CPA means that you don&#8217;t pay the publisher until you get the action you want from the ad. For example, if you want your online display ad to drive someone to an online store to buy the advertised product, you won&#8217;t have to pay until someone actually clicks the ad and completes the purchase. Several companies have announced an emphasis on CPA tracking and billing. Online Retail Promotions Selling physical goods has long been about driving traffic to your e-commerce store so prospective customers can see and buy your products. That [...]]]></description>
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		<slash:comments>11</slash:comments>
		</item>
		<item>
		<title>Five Foundations For Online Marketing From Coca-Cola</title>
		<link>http://hispanic-marketing.com/bl/advertising/entertainment/five-foundations-for-online-marketing-from-coca-cola/</link>
		<comments>http://hispanic-marketing.com/bl/advertising/entertainment/five-foundations-for-online-marketing-from-coca-cola/#comments</comments>
		<pubDate>Thu, 08 Apr 2010 15:35:00 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[entertainment]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[coca-cola]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[viral advertising]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=956</guid>
		<description><![CDATA[Add value. Bring value into every interaction. Be transparent. Listen to what your brand owners are saying. You are not your brand owner. You are the steward of your brand. Be consistent and follow through. Stay on brand strategy and stay true to who you are. Make human connections, which we all share, better and more meaningful. Be receptive to change. Mix things up to keep it fresh. Surprise and delight your customers. Again, keep things interesting and fresh. The result:]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Social sites eclipse e-mail use</title>
		<link>http://hispanic-marketing.com/bl/online_marketing/social-media-hispanic-online/social-sites-eclipse-e-mail-use/</link>
		<comments>http://hispanic-marketing.com/bl/online_marketing/social-media-hispanic-online/social-sites-eclipse-e-mail-use/#comments</comments>
		<pubDate>Mon, 08 Feb 2010 15:45:57 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[nielsen]]></category>
		<category><![CDATA[online hispanics]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[online research]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=854</guid>
		<description><![CDATA[Social network sites such as Facebook and MySpace are now more popular than personal e-mail, finds a report. The Nielsen survey of users&#8217; habits found that 67% of all those going online were spending time at social network and blogging sites. Interest in the category is growing four times faster than the other top four sectors, said the report. In the UK one in every six minutes of the average web user is spent at a social site, it found. &#8220;Social networking has become a fundamental part of the global online experience,&#8221; said John Burbank, chief executive of Nielsen Online in a statement. &#8220;Social networking will continue to alter not just the global online landscape, but the consumer experience at large,&#8221; he said. Nielsen measures interest in categories by the percentage of the web audience that regularly visit such sites. The latest statistics suggest that 65.1% of web users use web e-mail but 66.8% are turning up at social network sites. This means, said Nielsen, that about one in every 11 minutes a web user is online is spent at one of the sites Nielsen counts in its &#8220;Member Communities&#8221; category which includes both blogs and social network sites. Of these [...]]]></description>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Gartner: Mobile To Outpace Desktop Web By 2013</title>
		<link>http://hispanic-marketing.com/bl/advertising/gartner-mobile-to-outpace-desktop-web-by-2013/</link>
		<comments>http://hispanic-marketing.com/bl/advertising/gartner-mobile-to-outpace-desktop-web-by-2013/#comments</comments>
		<pubDate>Thu, 04 Feb 2010 23:56:04 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[Marketing Research]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[augmented reality]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[hispanic mobile commerce]]></category>
		<category><![CDATA[mobile internet usage]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[online research]]></category>
		<category><![CDATA[proximity marketing]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=858</guid>
		<description><![CDATA[Mobile phones will overtake PCs as the most common Web access devices worldwide by 2013, according to a new forecast by research firm Gartner. That&#8217;s an even more aggressive outlook than Morgan Stanley&#8217;s projection that the mobile Web will outstrip the desktop Web in five years. Gartner estimates the combined installed base of smartphones and browser-equipped enhanced phones will surpass 1.82 billion units by 2013, eclipsing the total of 1.78 billion PCs by then. But the firm warns that many sites still are not optimized for the mobile Web, even though cell users expect to make fewer clicks on their phones than on a PC. To successfully expand into mobile, publishers will have to reformat sites from the small form-factor of handheld devices. Looking ahead to 2014, Gartner estimates that 3 billion of the world&#8217;s adult population will be able to conduct transactions via mobile or Internet technology. &#8220;Cash transactions will remain dominant in emerging markets by 2014, but the foundation for electronic transactions will be well underway for much of the adult world,&#8221; according to the firm. In a more qualitative prediction, Gartner says that by 2015, context will be as key to mobile consumer services and relations as [...]]]></description>
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		<slash:comments>10</slash:comments>
		</item>
		<item>
		<title>25 social interaction metrics or how to measure your social media marketing campaign</title>
		<link>http://hispanic-marketing.com/bl/online_marketing/social-media-hispanic-online/25-social-interaction-metrics-or-how-to-measure-your-social-media-marketing-campaign/</link>
		<comments>http://hispanic-marketing.com/bl/online_marketing/social-media-hispanic-online/25-social-interaction-metrics-or-how-to-measure-your-social-media-marketing-campaign/#comments</comments>
		<pubDate>Mon, 11 Jan 2010 04:18:18 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[key performance indicators]]></category>
		<category><![CDATA[online hispanics]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[social media metrics]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=813</guid>
		<description><![CDATA[by Claudia &#8220;Havi&#8221; Goffan Social media has evolved into an every day way of interaction and communication for a large part of the population. And this evolution started in the last century when social media commenced amidst the original chats in chatrooms and blogs. The first blog was created in the late 1980&#8242;s: http://www.netfunny.com/rhf/ and it is still alive and well today. Online dating sites, also a part of social media, started with online chats and became famous in 1988 with the movie &#8220;You&#8217;ve Got Mail&#8221;. In 2008, one out of nine couples that got married that year, actually met online. It is expected that the U.S. online dating market will reach $932 million in 2011. Companies are starting 2010 with sparkling new social media campaigns and everybody knows it&#8217;s about the engagement, right? So, how do we measure the effectiveness of your brand&#8217;s social media marketing campaigns? The ultimate approach to social media marketing campaign measurement will look at the things that really matter: sales, profits, customer satisfaction and loyalty. But that may take some time and you need to know how to gage the effectiveness of your social media marketing campaign to see if you are headed in the right [...]]]></description>
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		<slash:comments>9</slash:comments>
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