Hispanic Marketing Blog is an initiative of Target Latino, a multicultural marketing consulting firm with a Latino / Hispanic twist.
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We, at Target Latino, have decided to spread a little cheer this Holiday Season. And we want to give the gift of recognition and help promote our colleagues that have worked so brilliantly and hard this year to write their great articles on Hispanics / Latinos and, even better, Hispanic marketing. So, if you…...
Ford is following up the social-media launch of the 2011 Explorer and a current blog-centric test-drive program for the F-150 pickup with a world-wide program supporting the next-generation Focus car. The test-drive program invites bloggers, people with popular social media pages and lots of Facebook friends to apply to participate in a global consumer...
Online Display Advertising Banner ads may sound like an antiquated way to get noticed, but actually display advertising is becoming much more interesting due to two important trends. One such trend is better local ad targeting. Several companies, such as Local.com, LinkedIn and Facebook, have announced that they’re getting into the local targeting game by offering geography-based advertising along...
Add value. Bring value into every interaction. Be transparent. Listen to what your brand owners are saying. You are not your brand owner. You are the steward of your brand. Be consistent and follow through. Stay on brand strategy and stay true to who you are. Make human connections, which we all share, better...
Social network sites such as Facebook and MySpace are now more popular than personal e-mail, finds a report. The Nielsen survey of users’ habits found that 67% of all those going online were spending time at social network and blogging sites. Interest in the category is growing four times faster than the other top...
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