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	<title>Hispanic Marketing Blog &#187; online hispanics</title>
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		<title>Why Marketers Should Care About Reaching Latina Bloggers</title>
		<link>http://hispanic-marketing.com/bl/research/why-marketers-should-care-about-reaching-latina-bloggers/</link>
		<comments>http://hispanic-marketing.com/bl/research/why-marketers-should-care-about-reaching-latina-bloggers/#comments</comments>
		<pubDate>Wed, 15 Dec 2010 14:23:54 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[Research]]></category>
		<category><![CDATA[demographics]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[hispanic market research]]></category>
		<category><![CDATA[hispanic marketing]]></category>
		<category><![CDATA[Latina bloggers]]></category>
		<category><![CDATA[LATISM]]></category>
		<category><![CDATA[online hispanics]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[Technorati]]></category>
		<category><![CDATA[US Hispanics]]></category>
		<category><![CDATA[word-of-mouth]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=1528</guid>
		<description><![CDATA[The first gift of the season goes to my dear friend, Elianne Ramos.:)  Elianne is an incredibly talented, knowledgeable, and hard working human being, she is the Principal &#38; CEO of Speak Hispanic communications and vice-chair of Communications and PR for Latinos in Social Media (LATISM.) She is constantly on the go, generating great ideas and positively impacting the U.S. community. As if this wasn&#8217;t enough, she was the vice president, creative director and founder of i3 Creative Group, managing production teams working concurrently in the United States, Mexico, Uruguay and Argentina. In over 15 years of  creative direction, copy writing, public speaking, public relations and TV commercial production experience, Elianne has developed broadcast, multimedia and social media campaigns for high-profile clients. Her writing has appeared in numerous books and publications including the Chicken Soup for the Soul series and now, for the first time-ever, on the Hispanic Marketing blog. Please, enjoy Elianne&#8217;s article. Elianne, this one is with all of the Target Latino love. Why Marketers Should Care About Reaching Latina Bloggers Even with the well-documented explosion of the Hispanic market, Internet sources like Technorati, which by 2008 was indexing 112.8 million blogs, have never touched upon the topic of&#8230; [continues [...]]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/research/why-marketers-should-care-about-reaching-latina-bloggers/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
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		<item>
		<title>Target Latino gives the gift of WOM this holiday season</title>
		<link>http://hispanic-marketing.com/bl/online_marketing/social-media-hispanic-online/target-latino-gives-the-gift-of-wom-this-holiday-season/</link>
		<comments>http://hispanic-marketing.com/bl/online_marketing/social-media-hispanic-online/target-latino-gives-the-gift-of-wom-this-holiday-season/#comments</comments>
		<pubDate>Fri, 10 Dec 2010 16:59:48 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[Hispanic culture]]></category>
		<category><![CDATA[hispanic online]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Hispanic advertising]]></category>
		<category><![CDATA[Hispanic expertise]]></category>
		<category><![CDATA[hispanic marketing]]></category>
		<category><![CDATA[online hispanics]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[promotions]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[word-of-mouth]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=1511</guid>
		<description><![CDATA[We, at Target Latino, have decided to spread a little cheer this Holiday Season. And we want to give the gift of recognition and help promote our colleagues that have worked so brilliantly and hard this year to write their great articles on Hispanics / Latinos and, even better, Hispanic marketing. So, if you&#8230; [more]]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/online_marketing/social-media-hispanic-online/target-latino-gives-the-gift-of-wom-this-holiday-season/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Social sites eclipse e-mail use</title>
		<link>http://hispanic-marketing.com/bl/online_marketing/social-media-hispanic-online/social-sites-eclipse-e-mail-use/</link>
		<comments>http://hispanic-marketing.com/bl/online_marketing/social-media-hispanic-online/social-sites-eclipse-e-mail-use/#comments</comments>
		<pubDate>Mon, 08 Feb 2010 15:45:57 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[nielsen]]></category>
		<category><![CDATA[online hispanics]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[online research]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=854</guid>
		<description><![CDATA[Social network sites such as Facebook and MySpace are now more popular than personal e-mail, finds a report. The Nielsen survey of users&#8217; habits found that 67% of all those going online were spending time at social network and blogging sites. Interest in the category is growing four times faster than the other top four sectors, said the report. In the UK one in every six minutes of the average web user is spent at a social site, it found. &#8220;Social networking has become a fundamental part of the global online experience,&#8221; said John Burbank, chief executive of Nielsen Online in a statement. &#8220;Social networking will continue to alter not just the global online landscape, but the consumer experience at large,&#8221; he said. Nielsen measures interest in categories by the percentage of the web audience that regularly visit such sites. The latest statistics suggest that 65.1% of web users use web e-mail but 66.8% are turning up at social network sites. This means, said Nielsen, that about one in every 11 minutes a web user is online is spent at one of the sites Nielsen counts in its &#8220;Member Communities&#8221; category which includes both blogs and social network sites. Of these [...]]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/online_marketing/social-media-hispanic-online/social-sites-eclipse-e-mail-use/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
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		<title>Hispanics social media marketing strategy &#8211; a must</title>
		<link>http://hispanic-marketing.com/bl/research/hispanics-social-media-marketing-strategy-a-must/</link>
		<comments>http://hispanic-marketing.com/bl/research/hispanics-social-media-marketing-strategy-a-must/#comments</comments>
		<pubDate>Wed, 20 Jan 2010 16:33:38 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[Research]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[hispanic marketing]]></category>
		<category><![CDATA[online hispanics]]></category>
		<category><![CDATA[social media marketing]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=820</guid>
		<description><![CDATA[Any company that comes in contact with online Hispanic consumers would be negligent not to include them in its social media marketing strategy. The focal point should be the identification of the technologies and social media channels that are a strategic fit. By Claudia &#8220;Havi&#8221; Goffan U.S.-based Hispanic consumers are significantly more likely to participate in online social media than their non-Hispanic counterparts, making a social media strategy a must for any marketer wanting to reach this group online, according to a new report from Forrester Research Inc. The research findings are as follows: Online Hispanics are more involved and likely to listen to word-of-mouth: 69% of 3,000 online Hispanics are Spectators, meaning that they watch, read or listen to what others have created online. Only 42% of non-Hispanics online are Spectators Online Hispanics are more active: 40% of online Hispanics have the highest level of online activity and are characterized as Creators, meaning that they take part in such online activities as blogging, publishing web pages and uploading audio and video. Only 12% of non-Hispanics online consumers participate in these activities. Online Hispanics have a higher level of “Influentials”: 77% of online Hispanic adults take part in some sort [...]]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/research/hispanics-social-media-marketing-strategy-a-must/feed/</wfw:commentRss>
		<slash:comments>18</slash:comments>
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		<title>25 social interaction metrics or how to measure your social media marketing campaign</title>
		<link>http://hispanic-marketing.com/bl/online_marketing/social-media-hispanic-online/25-social-interaction-metrics-or-how-to-measure-your-social-media-marketing-campaign/</link>
		<comments>http://hispanic-marketing.com/bl/online_marketing/social-media-hispanic-online/25-social-interaction-metrics-or-how-to-measure-your-social-media-marketing-campaign/#comments</comments>
		<pubDate>Mon, 11 Jan 2010 04:18:18 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[key performance indicators]]></category>
		<category><![CDATA[online hispanics]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[social media metrics]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=813</guid>
		<description><![CDATA[by Claudia &#8220;Havi&#8221; Goffan Social media has evolved into an every day way of interaction and communication for a large part of the population. And this evolution started in the last century when social media commenced amidst the original chats in chatrooms and blogs. The first blog was created in the late 1980&#8242;s: http://www.netfunny.com/rhf/ and it is still alive and well today. Online dating sites, also a part of social media, started with online chats and became famous in 1988 with the movie &#8220;You&#8217;ve Got Mail&#8221;. In 2008, one out of nine couples that got married that year, actually met online. It is expected that the U.S. online dating market will reach $932 million in 2011. Companies are starting 2010 with sparkling new social media campaigns and everybody knows it&#8217;s about the engagement, right? So, how do we measure the effectiveness of your brand&#8217;s social media marketing campaigns? The ultimate approach to social media marketing campaign measurement will look at the things that really matter: sales, profits, customer satisfaction and loyalty. But that may take some time and you need to know how to gage the effectiveness of your social media marketing campaign to see if you are headed in the right [...]]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/online_marketing/social-media-hispanic-online/25-social-interaction-metrics-or-how-to-measure-your-social-media-marketing-campaign/feed/</wfw:commentRss>
		<slash:comments>9</slash:comments>
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		<title>Inside Hispanic America</title>
		<link>http://hispanic-marketing.com/bl/hispanic-marketing/inside-hispanic-america/</link>
		<comments>http://hispanic-marketing.com/bl/hispanic-marketing/inside-hispanic-america/#comments</comments>
		<pubDate>Thu, 07 Jan 2010 15:04:59 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[Hispanic culture]]></category>
		<category><![CDATA[hispanic customer acquisition]]></category>
		<category><![CDATA[hispanic marketing]]></category>
		<category><![CDATA[acculturation]]></category>
		<category><![CDATA[atlanta]]></category>
		<category><![CDATA[best multicultural awareness article]]></category>
		<category><![CDATA[demographics]]></category>
		<category><![CDATA[education]]></category>
		<category><![CDATA[Hispanic advertising]]></category>
		<category><![CDATA[Hispanic consumer]]></category>
		<category><![CDATA[Hispanic expertise]]></category>
		<category><![CDATA[hispanic market research]]></category>
		<category><![CDATA[Hispanic market segmentation]]></category>
		<category><![CDATA[Immigration]]></category>
		<category><![CDATA[online hispanics]]></category>
		<category><![CDATA[politics]]></category>
		<category><![CDATA[Spanish language]]></category>
		<category><![CDATA[US Hispanics]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=804</guid>
		<description><![CDATA[by Claudia &#8220;Havi&#8221; Goffan Winner of the Publisher&#8217;s Multicultural Award Category: Best Multicultural Awareness Article What is life like in America for Hispanic Americans?  What are their thoughts and concerns about family, employment, education, religion, opportunities, and healthcare?  We asked Claudia Goffan, founder of Target Latino, an Atlanta based marketing and consulting firm specializing in the Hispanic market, to provide &#8220;The College World Reporter&#8221; readers with her own views from inside Hispanic America. Here is our interview: Q.Could you give us an inside look at Hispanic or Latino life? A. To fully understand the Hispanic market, you need to analyze it by country of origin, level of acculturation, age, sex, marital status and educational level. Although some generalizations can be made, they have to be understood as such and not as an answer to comprehending the culture. Let&#8217;s talk about some of the generalizations about the Hispanic culture. The very first one that comes to mind is about family being the first priority, the children are celebrated and sheltered and the wife usually fulfills a domestic role. Hispanics have a long Roman Catholic tradition and this usually implies quite a fatalistic outlook where destiny is in the hands of God. Latin American [...]]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/hispanic-marketing/inside-hispanic-america/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
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		<title>AARP The Magazine Now Has Three Times the Number of Readers as the Total Number of Twitter Followers of Ashton Kutcher, Oprah and Ryan Seacrest Combined*</title>
		<link>http://hispanic-marketing.com/bl/advertising/aarp-the-magazine-now-has-three-times-the-number-of-readers-as-the-total-number-of-twitter-followers-of-ashton-kutcher-oprah-and-ryan-seacrest-combined/</link>
		<comments>http://hispanic-marketing.com/bl/advertising/aarp-the-magazine-now-has-three-times-the-number-of-readers-as-the-total-number-of-twitter-followers-of-ashton-kutcher-oprah-and-ryan-seacrest-combined/#comments</comments>
		<pubDate>Wed, 16 Dec 2009 16:26:30 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[hispanic media]]></category>
		<category><![CDATA[entertainment]]></category>
		<category><![CDATA[Hispanic advertising]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[online hispanics]]></category>
		<category><![CDATA[Spanish language]]></category>
		<category><![CDATA[US Hispanics]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=777</guid>
		<description><![CDATA[Latest MRI Study Shows AARP The Magazine, People, and Better Homes &#38; Gardens Lead the Way as Most Read Consumer Magazines AARP The Magazine continues to penetrate households as one of the industry leaders in reach and readership and is the only magazine to report consecutive growth in readership in the last six years, now boasting more than 35.7 million readers, as reported in the Fall 2009 Mediamark Research Inc. (MRI) survey. At a critical time for the publishing industry, AARP The Magazine joinsPeople, Good Housekeeping and Sports Illustrated as one of only four publications in the elite top 10 reach magazines group, that achieved growth in readership vs. Spring 2009 MRI. As the world&#8217;s largest circulation magazine and the definitive voice for 50+ Americans, AARP The Magazine now reaches three times as many readers as the total number of Twitter followers of Ashton Kutcher, Oprah and Ryan Seacrest combined.* Additionally, it continues to be the No. 3 most read magazine by American adults (age 18+) after only People and Better Homes &#38; Gardens, and remains the number No. 1 magazine in capturing the boomer audience. AARP The Magazine is now tied with Sports Illustrated in growth among influentials (461,000 more influentials vs. Spring 2009 MRI). Furthermore,AARP The Magazine [...]]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/advertising/aarp-the-magazine-now-has-three-times-the-number-of-readers-as-the-total-number-of-twitter-followers-of-ashton-kutcher-oprah-and-ryan-seacrest-combined/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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		<item>
		<title>Fannie Mae Launches New HomePath.com in Spanish Aimed at Helping More Hispanics Buy Homes</title>
		<link>http://hispanic-marketing.com/bl/hispanic-marketing/economy/fannie-mae-launches-new-homepath-com-in-spanish-aimed-at-helping-more-hispanics-buy-homes/</link>
		<comments>http://hispanic-marketing.com/bl/hispanic-marketing/economy/fannie-mae-launches-new-homepath-com-in-spanish-aimed-at-helping-more-hispanics-buy-homes/#comments</comments>
		<pubDate>Wed, 02 Dec 2009 20:01:02 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[economy]]></category>
		<category><![CDATA[hispanic customer acquisition]]></category>
		<category><![CDATA[hispanic online]]></category>
		<category><![CDATA[acculturation]]></category>
		<category><![CDATA[affordable housing]]></category>
		<category><![CDATA[Hispanic consumer]]></category>
		<category><![CDATA[online hispanics]]></category>
		<category><![CDATA[Spanish language]]></category>
		<category><![CDATA[US Hispanics]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=764</guid>
		<description><![CDATA[Interactive Tools and Information Designed to Guide Potential Homeowners Through Homebuying Process and Prevent Foreclosure Fannie Mae announced the company launched a Spanish version of its HomePath.com website designed to help more potential homeowners who speak Spanish purchase Fannie Mae-owned properties. The new website in Spanish mirrors the English version of HomePath.com featuring an interactive search tool of Fannie Mae-owned properties nationwide, details about HomePath® financing, a mortgage payment calculator, property alerts, as well as information on foreclosure prevention and the Making Home Affordable((SM)) program. Through HomePath.com, potential homeowners can access a database that includes a wide selection of homes from around the country &#8211; including the U.S. territory of Puerto Rico &#8211; which can be purchased directly from Fannie Mae. Properties include detailed information and photographs of single-family homes, condominiums, and town houses located in a variety of neighborhoods. &#8220;HomePath.com is a great resource that can help people find a lifelong home for themselves and their families,&#8221; said Fannie Mae Executive Vice President, Terry W. Edwards. &#8220;The website has a wealth of information to inform and guide potential homeowners through the process of buying a Fannie Mae-owned property.&#8221; The new release of HomePath.com in Spanish is part of a [...]]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/hispanic-marketing/economy/fannie-mae-launches-new-homepath-com-in-spanish-aimed-at-helping-more-hispanics-buy-homes/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<title>Hispanics Minding Money in Downturn Without Sacrificing Pleasures, Research Finds</title>
		<link>http://hispanic-marketing.com/bl/research/hispanics-minding-money-in-downturn-without-sacrificing-pleasures-research-finds/</link>
		<comments>http://hispanic-marketing.com/bl/research/hispanics-minding-money-in-downturn-without-sacrificing-pleasures-research-finds/#comments</comments>
		<pubDate>Tue, 24 Nov 2009 13:10:23 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[Research]]></category>
		<category><![CDATA[acculturation]]></category>
		<category><![CDATA[economy]]></category>
		<category><![CDATA[finance]]></category>
		<category><![CDATA[hispanic market research]]></category>
		<category><![CDATA[online hispanics]]></category>
		<category><![CDATA[US Hispanics]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=774</guid>
		<description><![CDATA[Tough times call for tough decisions, but Latinos are finding ways to mind their budgets while still spending on the small pleasures and privileges they consider vital to their happiness and well-being. C&#38;R Research recently polled its LatinoEyes panel to assess behaviors by the &#8220;majority minority&#8221; during the recession, and found that &#8220;the recession has forced Hispanics to rethink what&#8217;s luxury and what&#8217;s necessity,&#8221; explained Angelina Villarreal, a C&#38;R vice president. &#8221;What we&#8217;re seeing is that while this group is budget-conscious, its members don&#8217;t want to give up their quality of life.&#8221; C&#38;R, in its sample of 825 panel participants, found that the most recession-impacted segments were Puerto Ricans, Dominicans, and Central Americans; 58 percent reported that the recession had a significant impact on their lives. However, a majority of Hispanics, particularly the young, was unwilling to relinquish cell phones (69 percent), and 81 percent (notably Mexicans) couldn&#8217;t do without driving their cars. Paid television services remain important to 67 percent, mostly the older generation, and the home Internet connection, particularly among fluent bicultural Hispanics, is maintained by 65 percent. While nearly half of those polled said they were clipping coupons and buying clearance clothing, over three-fourths of Latinos are still [...]]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/research/hispanics-minding-money-in-downturn-without-sacrificing-pleasures-research-finds/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
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		<title>Mega News &#039;Edicion Nocturna&#039; is the &#039;First and Only Interactive News in Hispanic Television&#039;</title>
		<link>http://hispanic-marketing.com/bl/advertising/entertainment/mega-news-edicion-nocturna-is-the-first-and-only-interactive-news-in-hispanic-television/</link>
		<comments>http://hispanic-marketing.com/bl/advertising/entertainment/mega-news-edicion-nocturna-is-the-first-and-only-interactive-news-in-hispanic-television/#comments</comments>
		<pubDate>Mon, 23 Nov 2009 22:43:13 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[entertainment]]></category>
		<category><![CDATA[hispanic media]]></category>
		<category><![CDATA[Hispanic advertising]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[online hispanics]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[US Hispanics]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=782</guid>
		<description><![CDATA[What: Mega TV is proud to be the first and only Hispanic broadcaster to have a news show that gives the community and audience a voice in its content and reporting. &#8220;Edicion Nocturna,&#8221; airs on Mega News and uses the Internet and new media platforms like Facebook, Twitter, and Skype to give audiences the opportunity to report live and be a part of the news. How: Hosted by journalist Fernando Del Rincon, one of the most respected political analysts in Mexico and the United States, Mega News &#8220;Edicion Nocturna&#8221; uses Skype, a free Internet service, to allow the audience to participate via Webcam from anywhere around the world. Twitter and Facebook also play an important role in the way the audience can interact live with the news. Host Del Rincon reads the public&#8217;s Tweets on the show as they are submitted. Several audience interactions have already been successful. A Facebook user recently commented on the controversy of the video of child actors in Puerto Rico who were playing with weapons on Factor Del Rincon News&#8217; Facebook page, essentially turning this viewer into a Web news reporter. The video caused a legal investigation by the island&#8217;s Government because they did not [...]]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/advertising/entertainment/mega-news-edicion-nocturna-is-the-first-and-only-interactive-news-in-hispanic-television/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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