Hispanic Marketing Blog is an initiative of Target Latino, a multicultural marketing consulting firm with a Latino / Hispanic twist.
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Latinas consult with their social network before they make a purchase 63% of the women interviewed use Orkut, Facebook, Twitter and other social media networks to search for information before purchasing a product or service Books, magazines and electronics are the categories consulted the most Women now represent the majority of users of social networks...
Body language is an important part of the communication process. Noticing the signals that people send out with their body language is a very useful social skill. All who specialize in research, grassroots marketing, community outreach, event marketing understand that body language is a key body of knowledge to have. This is the first of a...
When it comes to global manufacturing, Mexico is quickly emerging as the “new” China. According to corporate consultant AlixPartners, Mexico has leapfrogged China to be ranked as the cheapest country in the world for companies looking to manufacture products for the U.S. market. India is now No. 2, followed by China and then Brazil. In...
A total of 30.7 million Hispanics of Mexican origin resided in the United States in 2008, according to the Census Bureau’s American Community Survey. Mexicans in this statistical profile are people who self-identified as Hispanics of Mexican origin; this means either they themselves are Mexican immigrants or they trace their family ancestry to Mexico. Mexicans are the largest...
Patented Technology Represents First Non-Internet Based Free Phone Service Papatel, a new long-distance service that allows customers to call anywhere across the globe for free, today announced that it has launched nationwide after experiencing exponential growth during its test phase. In less than one year, Papatel has garnered more than 80,000 customers who use...
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