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Día del Amigo (Spanish, Friend’s Day) is a celebration of friendship, held annually on July 20, mainly in Argentina and Uruguay, but also in some other countries. The idea for Friend’s Day goes back to Argentine teacher, musician, and dentist Enrique Febbraro, who lobbied to turn the anniversary of the first moon landing into an international day of friendship, along...
Hispanic travel increased by 20 percent from 2000-2002, outpacing other minorities and growing 10 times the overall rate for the traveling population as a whole. As the Hispanic population grows, so does their amount of travel. They are taking more trips, spending more money. Airlines, hotels, convention and visitor bureaus have all caught on and are starting to work...
MEXICO CITY, July 6 /PRNewswire/ — LG Electronics is planning to reorganize manufacturing plants and expand investments in Mexico to maximize efficiency and competitiveness. The company will invest an additional US$100 million over the next three years, increasing total production capacity to US$4 billion. This is designed to generate synergies among plants in Mexico and improve cash flow during the current global recession,...
American Airlines Targets U.S. Hispanic Consumers With Launch of National Advertising Campaign Print and Broadcast Ads Seek to Bring More Latinos to American Airlines FORT WORTH, Texas, June 10 /PRNewswire-FirstCall/ — American Airlines this week launched a national advertising campaign aimed at U.S. Hispanic travelers in an effort to increase American’s business and to better serve...
Spanish-language media company and social networking site team up for exclusive video agreement. Hi5 has joined Televisa Interactive Media, the Spanish-speaking media company, and announced an exclusive online ad deal this week.Televisa said Wednesday that it would become Hi5′s exclusive online advertising inventory representative in Hispanic Latin America. The two companies said that they will...
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