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	<title>Hispanic Marketing Blog &#187; Latin America</title>
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		<title>The meaning of gestures: body language in Brazil</title>
		<link>http://hispanic-marketing.com/bl/hispanic-marketing/latin-america-hispanic-marketing/the-meaning-of-gestures-body-language-in-brazil/</link>
		<comments>http://hispanic-marketing.com/bl/hispanic-marketing/latin-america-hispanic-marketing/the-meaning-of-gestures-body-language-in-brazil/#comments</comments>
		<pubDate>Tue, 12 Apr 2011 14:04:24 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[Hispanic culture]]></category>
		<category><![CDATA[Latin America]]></category>
		<category><![CDATA[body language]]></category>
		<category><![CDATA[Brasil]]></category>
		<category><![CDATA[Brazil]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[gestures]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=1589</guid>
		<description><![CDATA[Let&#8217;s cover Brazil now as our next country and explore their gestures and body language a bit. When conversing, good eye contact is important. To not do so is considered impolite. In a marketplace, if a vendor holds his hand out, fingers extended and flips the thumb back and forth it merely means, &#8216;There isn&#8217;t any left; I don&#8217;t have any more.&#8217; A good, warm handshake is the traditional greeting in Brazil. However, the Brazilians show affection easily. People in Brazil will also shake hands when arriving and departing. There may also be a touching of the forearm or elbow, and often a pat on the back. If you are conducting business, be certain to bring a plentiful supply of business cards because these are always exchanged. Also, during business meetings expect to be served (often) small cups of very strong coffee. Since this is more of a touching society, people stand close together when conversing or when standing in lines. To add emphasis to a statement, a Brazilian may snap the fingers while whipping the hand down own and out. To express appreciation, a Brazilian may appear to pinch his earlobe between thumb and forefinger. For example, if you&#8217;ve [...]]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/hispanic-marketing/latin-america-hispanic-marketing/the-meaning-of-gestures-body-language-in-brazil/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<item>
		<title>Body language meaning in Colombia</title>
		<link>http://hispanic-marketing.com/bl/hispanic-marketing/latin-america-hispanic-marketing/body-language-meaning-in-colombia/</link>
		<comments>http://hispanic-marketing.com/bl/hispanic-marketing/latin-america-hispanic-marketing/body-language-meaning-in-colombia/#comments</comments>
		<pubDate>Mon, 11 Apr 2011 13:51:09 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[Hispanic culture]]></category>
		<category><![CDATA[Latin America]]></category>
		<category><![CDATA[body language]]></category>
		<category><![CDATA[Colombia]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=1580</guid>
		<description><![CDATA[Our next country is Colombia: Colombian women will often substitute the gesture of holding forearms for a handshake. Men shake hands with direct eye contact. Once a friendship has developed, greetings become warmer and a lot more hands on -  men will embrace and pat each other on the shoulder (known as an &#8220;abrazo&#8221;) and women kiss once on the right cheek. If you are visiting on business and happen to tour a factory, it is polite to shake hands with those workers nearest you. Etiquette and propriety are important in Colombia, therefore, avoid placing your feet on a table or other piece of furniture, and avoid yawning in public and eating on the streets. Tapping the underside of the elbow with the fingers of the other hand suggests that someone is &#8216;stingy.&#8217; To indicate that you have finished eating, place the knife and fork horizontally across the plate. Hands should be kept visible when eating. Resting elbows on the table is considered bad manners. Women visitors should be especially sensitive about making any glance or gesture that might be considered flirtatious. Colombians are termed as &#8216;indirect communicators&#8217; - this means there is more information within body language and context rather [...]]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/hispanic-marketing/latin-america-hispanic-marketing/body-language-meaning-in-colombia/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>The meaning of gestures: Puerto Rico</title>
		<link>http://hispanic-marketing.com/bl/hispanic-marketing/latin-america-hispanic-marketing/the-meaning-of-gestures-puerto-ric/</link>
		<comments>http://hispanic-marketing.com/bl/hispanic-marketing/latin-america-hispanic-marketing/the-meaning-of-gestures-puerto-ric/#comments</comments>
		<pubDate>Thu, 07 Apr 2011 20:36:17 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[Hispanic culture]]></category>
		<category><![CDATA[Latin America]]></category>
		<category><![CDATA[body language]]></category>
		<category><![CDATA[Puerto Rico]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=1568</guid>
		<description><![CDATA[The next country and second on the series of understanding body language and Hispanic culture. Puerto Rico As in most Latin countries, people tend to stand close to one another in any social or even business setting. This relates to a different perspective on &#8216;personal space,&#8217; with North Americans and many Europeans believing that people should stand about an arm&#8217;s length from one another. If you tend to move away from a Latin first, it could be considered as offensive or insulting. Men tend to smile and stare at women, which is considered acceptable, but the reverse is not. Puerto Ricans tend to interrupt each other frequently and are not upset when this occurs. If someone wiggles their nose, it probably means he or she is saying &#8216;What&#8217;s going on here?&#8217; You will hear restaurant patrons signal for waiters by making a &#8216;psssst&#8217; sound.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Females More Likely Than Males to Buy Online in Latin America</title>
		<link>http://hispanic-marketing.com/bl/hispanic-marketing/latin-america-hispanic-marketing/females-more-likely-than-males-to-buy-online-in-latin-america/</link>
		<comments>http://hispanic-marketing.com/bl/hispanic-marketing/latin-america-hispanic-marketing/females-more-likely-than-males-to-buy-online-in-latin-america/#comments</comments>
		<pubDate>Thu, 02 Dec 2010 16:12:52 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[Latin America]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[comscore]]></category>
		<category><![CDATA[e-commerce]]></category>
		<category><![CDATA[female online buying habits]]></category>
		<category><![CDATA[Latinos online]]></category>
		<category><![CDATA[Latinos online shopping habits]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=1272</guid>
		<description><![CDATA[Consumers in Brazil and Argentina Most Likely to Make Purchases Online, Females More Likely Than Males to Buy Online in Latin America comScore, Inc. (Nasdaq: SCOR), a leader in measuring the digital world, today released results from a study of the e-commerce landscape in Latin America. The study, which surveyed nearly 800 respondents, looked at e-commerce activity acrossBrazil, Mexico, Argentina, Chile, Colombia and Peru as well as online banking behaviors, mobile activity and Twitter usage. The study found that although the majority of visitors to e-commerce sites in Latin America make purchases online, retailers still face obstacles in converting many consumers to online shoppers due to concerns over transaction security, availability of payment options and the selection of goods available online. The results of the study were also presented to the Latin America E-Commerce Association event held in Bogota on December 1. &#8220;Relative to other global regions, the e-commerce industry in Latin America is still in its infancy, but consumers are showing encouraging signs of adopting the channel,&#8221; said Alejandro Fosk, senior vice president of Latin America for comScore. &#8220;With 3 out of 5 Internet users in Latin America visiting retail sites each month, it is clear that consumers are interested in online shopping. In order to convert these browsers to buyers, retailers need to address consumers&#8217; concerns about [...]]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/hispanic-marketing/latin-america-hispanic-marketing/females-more-likely-than-males-to-buy-online-in-latin-america/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Papatel Launches Free Phone Service Nationwide for US Hispanics</title>
		<link>http://hispanic-marketing.com/bl/hispanic-marketing/latin-america-hispanic-marketing/papatel-launches-free-phone-service-nationwide-for-us-hispanics/</link>
		<comments>http://hispanic-marketing.com/bl/hispanic-marketing/latin-america-hispanic-marketing/papatel-launches-free-phone-service-nationwide-for-us-hispanics/#comments</comments>
		<pubDate>Mon, 23 Nov 2009 19:55:27 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[economy]]></category>
		<category><![CDATA[Latin America]]></category>
		<category><![CDATA[entertainment]]></category>
		<category><![CDATA[Hispanic advertising]]></category>
		<category><![CDATA[Hispanic consumer]]></category>
		<category><![CDATA[mexico]]></category>
		<category><![CDATA[Spanish language]]></category>
		<category><![CDATA[US Hispanics]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=779</guid>
		<description><![CDATA[Patented Technology Represents First Non-Internet Based Free Phone Service Papatel, a new long-distance service that allows customers to call anywhere across the globe for free, today announced that it has launched nationwide after experiencing exponential growth during its test phase. In less than one year, Papatel has garnered more than 80,000 customers who use the service to call loved ones back home at no cost. The service is easy-to-use and takes less than five minutes to join, by logging on to www.papatel.com or calling 1-(866) PAPATEL. Enrique Baiz, Founder and President of Papatel, commented; &#8220;many of us have families abroad, and keeping in touch with them internationally can be very costly. Particularly in this difficult economic climate, Papatel makes it free and easy to keep in touch with loved ones.&#8221; It is so easy. Users establish an account by simply providing basic information including the numbers they will be calling from to make their long-distance calls (whether it be from the cell phone or landline) and they can start using Papatel immediately, with no strings attached. The registration, which takes less than five-minutes, is strictly confidential and the information is never shared with any other entity. The free service is made [...]]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/hispanic-marketing/latin-america-hispanic-marketing/papatel-launches-free-phone-service-nationwide-for-us-hispanics/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<item>
		<title>Hispanic Immigrants’ Children Fall Behind Peers Early, Study Finds</title>
		<link>http://hispanic-marketing.com/bl/hispanic-marketing/immigration-hispanic-marketing/hispanic-immigrants%e2%80%99-children-fall-behind-peers-early-study-finds/</link>
		<comments>http://hispanic-marketing.com/bl/hispanic-marketing/immigration-hispanic-marketing/hispanic-immigrants%e2%80%99-children-fall-behind-peers-early-study-finds/#comments</comments>
		<pubDate>Mon, 02 Nov 2009 03:56:55 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[children Latino market]]></category>
		<category><![CDATA[Hispanic culture]]></category>
		<category><![CDATA[immigration]]></category>
		<category><![CDATA[Latin America]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[acculturation]]></category>
		<category><![CDATA[demographics]]></category>
		<category><![CDATA[education]]></category>
		<category><![CDATA[Hispanic children]]></category>
		<category><![CDATA[hispanic market research]]></category>
		<category><![CDATA[Immigration]]></category>
		<category><![CDATA[US Hispanics]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=720</guid>
		<description><![CDATA[A great example of a study (or its interpretation) that misleads readers. This is a problem that stems from poverty and parents with a low educational level. This is definitely not related to the parent&#8217;s immigration status. Children from Hispanic immigrants whose parents have a very high level of education do even better than their American counterpart. Feel free to comment. Claudia Goffan Here is the article: The children of Hispanic immigrants tend to be born healthy and start life on an intellectual par with other American children, but by the age of 2 they begin to lag in linguistic and cognitive skills, a new study by researchers at the University of California, Berkeley, shows. The study highlights a paradox that has bedeviled educators and Hispanic families for some time. By and large, mothers from Latin American countries take care of their health during their pregnancies and give birth to robust children, but those children fall behind their peers in mental development by the time they reach grade school, and the gap tends to widen as they get older. The new Berkeley study suggests the shortfall may start even before the children enter preschool, supporting calls in Washington to spend more on [...]]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/hispanic-marketing/immigration-hispanic-marketing/hispanic-immigrants%e2%80%99-children-fall-behind-peers-early-study-finds/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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		<item>
		<title>Día de la Raza (Columbus Day?)</title>
		<link>http://hispanic-marketing.com/bl/hispanic-marketing/latin-america-hispanic-marketing/dia-de-la-raza-columbus-day/</link>
		<comments>http://hispanic-marketing.com/bl/hispanic-marketing/latin-america-hispanic-marketing/dia-de-la-raza-columbus-day/#comments</comments>
		<pubDate>Mon, 12 Oct 2009 17:44:29 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[Hispanic culture]]></category>
		<category><![CDATA[Latin America]]></category>
		<category><![CDATA[Dia de la Raza]]></category>
		<category><![CDATA[mexico]]></category>
		<category><![CDATA[Spanish language]]></category>
		<category><![CDATA[US Hispanics]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=680</guid>
		<description><![CDATA[The date of Columbus&#8217; arrival in the Americas is celebrated in many countries in Latin America, although not in Brazil, (and in some Latino communities in the United States) as the Día de la Raza (&#8220;day of the race&#8221;), commemorating the first encounters of Europeans and Native Americans. The day was first celebrated in Argentina in 1917, Venezuela in 1921, Chile in 1922, and Mexico in 1928. The day was also celebrated under this title in Spain until 1957, when it was changed to the Día de la Hispanidad (&#8220;Hispanity Day&#8221;), and in Venezuela until 2002, when it was changed to the Día de la Resistencia Indígena (Day of Indigenous Resistance) by President Hugo Chavez. Día de la Raza in many countries is seen as a counter to Columbus Day. It is used to resist the arrival of Europeans to the Americas and is used to celebrate the native races. In the U.S. Dia de la Raza has served as a time of mobilization for pan-ethnic Latino activists, particularly in the 1960s. Since then, La Raza has served as a periodic rallying cry for Hispanic activists. The first Hispanic March on Washington occurred on Columbus Day in 1996. The name has remained in the largest Hispanic social justice organization, [...]]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/hispanic-marketing/latin-america-hispanic-marketing/dia-de-la-raza-columbus-day/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
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		<item>
		<title>Social Media Success Story: media exposure equaled $6.67 million in ad spend</title>
		<link>http://hispanic-marketing.com/bl/advertising/social-media-success-story-media-exposure-equaled-6-67-million-in-ad-spend/</link>
		<comments>http://hispanic-marketing.com/bl/advertising/social-media-success-story-media-exposure-equaled-6-67-million-in-ad-spend/#comments</comments>
		<pubDate>Wed, 07 Oct 2009 17:31:15 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[hispanic media]]></category>
		<category><![CDATA[hispanic online]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Hispanic advertising]]></category>
		<category><![CDATA[Hispanic expertise]]></category>
		<category><![CDATA[Latin America]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[online hispanics]]></category>
		<category><![CDATA[promotions]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=670</guid>
		<description><![CDATA[A brilliant example of an Advertising and Social Media campaign execution and of how to measure social media results: The campaign &#8220;One Thousand Casmurros,&#8221; made for the biggest TV network in Brazil, Rede Globo. It was the agency&#8217;s first entry in Cannes. Commemorating 100 years since the death of one of the greatest writers Brazil has ever seen, Machado de Assis, Rede Globo launched a miniseries inspired by one of his best-known books, &#8220;Dom Casmurro.&#8221; In order to promote it, LiveAd divided the book contents in a thousand pieces and organized a collective reading of the entire text, inviting people to upload their homemade videos reading in front of their webcams. The videos were posted on a special social network. The results were astonishing: Spontaneous media exposure equaled $6.67 million in ad spend. One Thousand Casmurros from Livead on Vimeo. To pay tribute to one of Brazil’s most respected writers, Machado de Assis, the largest TV network in Brazil was launching a mini-series based on one of his books, Dom Casmurro.Through the launch of the mini-series, we needed to build up TV Globo’s reputation with a new generation, disconnected from the television.We created a website with the book and divided it into one [...]]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/advertising/social-media-success-story-media-exposure-equaled-6-67-million-in-ad-spend/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<item>
		<title>Between Here and There: How Attached Are Latino Immigrants to Their Native Country?</title>
		<link>http://hispanic-marketing.com/bl/hispanic-marketing/immigration-hispanic-marketing/between-here-and-there-how-attached-are-latino-immigrants-to-their-native-country/</link>
		<comments>http://hispanic-marketing.com/bl/hispanic-marketing/immigration-hispanic-marketing/between-here-and-there-how-attached-are-latino-immigrants-to-their-native-country/#comments</comments>
		<pubDate>Tue, 06 Oct 2009 05:06:14 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[economy]]></category>
		<category><![CDATA[Hispanic culture]]></category>
		<category><![CDATA[immigration]]></category>
		<category><![CDATA[Latin America]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[acculturation]]></category>
		<category><![CDATA[demographics]]></category>
		<category><![CDATA[hispanic market research]]></category>
		<category><![CDATA[Immigration]]></category>
		<category><![CDATA[US Hispanics]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=666</guid>
		<description><![CDATA[Most Latino immigrants maintain some kind of connection to their native country by sending remittances, traveling back or telephoning relatives, but the extent of their attachment varies considerably. Only one-in-ten (9%) do all three of these so-called transnational activities; these immigrants can be considered highly attached to their home country. A much larger minority (28%) of foreign-born Latinos is involved in none of these activities and can be considered to have a low level of engagement with the country of origin. Most Latino immigrants (63%) show moderate attachment to their home country; they engage in one or two of these activities. Latino immigrants who have been in the U.S. for decades and those who arrived as children are less connected than those who arrived more recently or migrated as adults. There are also significant differences by country of origin, with Colombians and Dominicans maintaining more active connections than Mexicans, and with Cubans having the least contact. Whether Latino immigrants maintain active, moderate or limited connections is an important marker of their attitudes toward the U.S., their native country and their own lives as migrants. Those with the highest levels of engagement have deeper attachments to their country of origin than [...]]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/hispanic-marketing/immigration-hispanic-marketing/between-here-and-there-how-attached-are-latino-immigrants-to-their-native-country/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
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		<title>Hispanics get chance to tell life stories</title>
		<link>http://hispanic-marketing.com/bl/hispanic-marketing/immigration-hispanic-marketing/hispanics-get-chance-to-tell-life-stories/</link>
		<comments>http://hispanic-marketing.com/bl/hispanic-marketing/immigration-hispanic-marketing/hispanics-get-chance-to-tell-life-stories/#comments</comments>
		<pubDate>Thu, 01 Oct 2009 14:42:00 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[Hispanic culture]]></category>
		<category><![CDATA[immigration]]></category>
		<category><![CDATA[Latin America]]></category>
		<category><![CDATA[acculturation]]></category>
		<category><![CDATA[Immigration]]></category>
		<category><![CDATA[Spanish language]]></category>
		<category><![CDATA[US Hispanics]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=649</guid>
		<description><![CDATA[WASHINGTON — When U.S. Rep. Charlie Gonzalez sits down to share his experiences for Historias, an initiative unveiled Thursday to record the stories of Latinos in America, the San Antonio Democrat is going to compare how he, his father — the legendary late Rep. Henry B. Gonzalez — and his grandparents assimilated in America. When the younger Gonzalez&#8217;s grandparents emigrated from Mexico around 1910, they initially planned on returning, he said at the debut of Historias, a project of StoryCorps, a nonprofit oral history group that records stories of everyday Americans. “I want to talk about how my father sought that more complete assimilation and the obstacles he had to face and his generation&#8217;s contribution to allowing me to do what I do today,” Gonzalez said. StoryCorps officially launched Historias, which will be archived at the Library of Congress, at a ceremony that featured talks by, among others, House members of Latino descent. Speakers praised the project and StoryCorps&#8217; past efforts, saying that the stories of everyday people preserve the American experience and that the new initiative offers the often-ignored Latino community a chance to participate. “We believe that much of what we have contributed and what we continue to [...]]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/hispanic-marketing/immigration-hispanic-marketing/hispanics-get-chance-to-tell-life-stories/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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