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	<title>Hispanic Marketing Blog &#187; Hispanic Yellow Pages</title>
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		<title>Burger King enters mobile commerce full-throttle</title>
		<link>http://hispanic-marketing.com/bl/advertising/burger-king-enters-mobile-commerce-full-throttle/</link>
		<comments>http://hispanic-marketing.com/bl/advertising/burger-king-enters-mobile-commerce-full-throttle/#comments</comments>
		<pubDate>Wed, 12 Aug 2009 15:01:52 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[children Latino market]]></category>
		<category><![CDATA[entertainment]]></category>
		<category><![CDATA[hispanic customer acquisition]]></category>
		<category><![CDATA[hispanic online]]></category>
		<category><![CDATA[acculturation]]></category>
		<category><![CDATA[Hispanic advertising]]></category>
		<category><![CDATA[Hispanic children]]></category>
		<category><![CDATA[Hispanic consumer]]></category>
		<category><![CDATA[hispanic mobile commerce]]></category>
		<category><![CDATA[Hispanic Yellow Pages]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[online hispanics]]></category>
		<category><![CDATA[promotions]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=401</guid>
		<description><![CDATA[Fast-food giant Burger King has entered the mobile commerce arena by letting consumers place orders and pay for them their iPhone. Now that&#8217;s fast food. Burger King teamed up with Gomobo and PointAbout for the development and design of the application. The Burger King NOW location-aware iPhone application is currently being tested in the Queens, New York, area. “The idea of the iPhone app is to go the full nine yards with a rich mobile ordering platform,” said Noah N. Glass, founder CEO of Gomobo, New York. “This is the first case study that we have done with an iPhone application and we expect to launch these types of applications for other quick-serve restaurants we are working with.” Gomobo helps fast-food and restaurant chains mobilize their services via mobile Web sites, and now through iPhone apps as well. Clients include Subway and Dunkin’ Donuts. Burger King, the nation&#8217;s No. 2 burger-and-fries chain after McDonald&#8217;s Corp., has been known for its innovation with new technology, including its highly viral Subservient Chicken online viral marketing campaign earlier in the decade. Ordering and paying through the iPhone application is part of that DNA. Restaurant locator The iPhone’s GPS functionality lets users skip the step of [...]]]></description>
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		<title>Reaching Hispanic businesses</title>
		<link>http://hispanic-marketing.com/bl/hispanic-marketing/economy/reaching-hispanic-businesses/</link>
		<comments>http://hispanic-marketing.com/bl/hispanic-marketing/economy/reaching-hispanic-businesses/#comments</comments>
		<pubDate>Mon, 02 Jun 2008 02:40:00 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[economy]]></category>
		<category><![CDATA[hispanic business]]></category>
		<category><![CDATA[Hispanic culture]]></category>
		<category><![CDATA[hispanic customer acquisition]]></category>
		<category><![CDATA[finance]]></category>
		<category><![CDATA[Hispanic business]]></category>
		<category><![CDATA[Hispanic Yellow Pages]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/2008/06/01/reaching-hispanic-businesses/</guid>
		<description><![CDATA[by Claudia Goffan An amazing thing happened the other day. A colleague of mine and I decided to have lunch at a customer’s restaurant. On waiting to be seated, we noticed that the metal napkin holder on every table had a magnet of our bank. Let me correct myself, every napkin holder had two magnets, one on each side. We were honored by the endorsement and asked the owner why he did such a thing. He answered very candidly, “Because your bank was the first place in this country where they called me Señor.” Reaching Hispanic businesses can be accomplished in many ways—purchasing lists—Hispanic Yellow Pages—etc. But to truly bond with these businesses so as to generate word-of-mouth is a completely different story. And here’s how you do it: Make sure your product or service is in alignment with the market needs Make sure your company can properly service this market Show you care about the community Build honest and trusting relationships Make sure your message is one that your market will understand, relate to and engage Maybe then and only then, you will be able to have the community endorse your company just like it did “our bank.”]]></description>
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