Wendy’s International, Inc. is rolling out a new series of television and radio commercials targeting the U.S. Hispanic market. Themed “Sabor de Verdad,” roughly translating to “Real Taste,” the Spanish-language campaign is the first Wendy’s effort from WPP Group’s Miami-based…
Tag Archive for hispanic media
‘Fast & Furious’ taps into hispanic movie audiences
Even though I don’t agree on the fact that Hispanic movie audiences are captured by using a sentence in Spanish, I think that the article clearly shows the fact that Hispanics loooove movies (in Latin America and in the U.S.)…