When it comes to a kid’s television-viewing habits, the mom’s language can matter. Researchers at Johns Hopkins University School of Medicine surveyed 1,347 women who had children ages 35 months to 4 years to assess just how much time the kids…
Tag Archive for Hispanic market segmentation
Inside Hispanic America
by Claudia “Havi” Goffan Winner of the Publisher’s Multicultural Award Category: Best Multicultural Awareness Article What is life like in America for Hispanic Americans? What are their thoughts and concerns about family, employment, education, religion, opportunities, and healthcare? We asked…
Understanding Latino Boomers
Focalyst, a reseach firm specialized in seniors and boomers, presented the results of a new study that provides valuable insights on one of the most complex segments of the U.S. Hispanic population: seniors Hispanic Boomers (those born between 1946 and…
Corona ‘Can Do’ With New 24-Ounce Cans
Demand for single-serve business drives Corona Extra and Corona Light brand offerings Crown Imports today announced the launch of new Corona Extra and Corona Light 24-ounce can packages aimed at the $3.2 billion single-serve segment of the beer business. “This…
Philadelphia Lagging Behind Others in Census Preparation Activities
Pew Report Examines Census Preparations in Philadelphia and Other Major Cities A new study from The Pew Charitable Trusts’ Philadelphia Research Initiative finds that Philadelphia is lagging behind other major cities in mounting the kind of local outreach and awareness…