As Hollywood looks to drive waning movie ticket sales, their focus should be on the growing Hispanic population and their use of mobile devices throughout the movie-planning process. This insight comes from research within The Mobile Consumer: Hispanics, Movies &…
Tag Archive for hispanic market research
Unauthorized Immigrant Population: National and State Trends, 2010
by Jeffrey S. Passel, Senior Demographer, Pew Hispanic Center, and D’Vera Cohn, Senior Writer, Pew Research Center As of March 2010, 11.2 million unauthorized immigrants were living in the United States, virtually unchanged from a year earlier, according to new…
Why Marketers Should Care About Reaching Latina Bloggers
The first gift of the season goes to my dear friend, Elianne Ramos.:) Elianne is an incredibly talented, knowledgeable, and hard working human being, she is the Principal & CEO of Speak Hispanic communications and vice-chair of Communications and PR for Latinos…
Do you know about people from Ecuador?
A total of 591,000 Hispanics of Ecuadorian origin resided in the United States in 2008, according to the Census Bureau’s American Community Survey. Ecuadorians in this statistical profile are people who self-identified as Hispanics of Ecuadorian origin; this means either they themselves…
Who are the Peruvians?
A total of 519,000 Hispanics of Peruvian origin resided in the United States in 2008, according to the Census Bureau’s American Community Survey. Peruvians in this statistical profile are people who self-identified as Hispanics of Peruvian origin; this means either they themselves are…