Hispanic Marketing Blog is an initiative of Target Latino, a multicultural marketing consulting firm with a Latino / Hispanic twist.
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With toothbrush in hand, Ratoncito Perez seeks to educate Hispanic kids on oral health as part of Hispanic Heritage Month In celebration of Hispanic Heritage Month, Delta Dental Insurance Company has joined forces with the tooth fairy’s Spanish-speaking counterpart, el Ratoncito Perez, to remind Hispanic children and their parents about the importance of good...
When it comes to a kid’s television-viewing habits, the mom’s language can matter. Researchers at Johns Hopkins University School of Medicine surveyed 1,347 women who had children ages 35 months to 4 years to assess just how much time the kids spent in front on the tube. They knew that young children of white mothers...
Precious Baby Doll Company is a company with a mission to create a loving home for wonderful baby dolls through “adoption.” The Precious Doll Company was a dream of a woman who experienced first-hand the pain of relinquishing a baby for adoption and the joy of becoming a mother to an adopted daughter. It...
Hispanic radio listeners in more than a dozen cities tuned in to help fight against childhood cancer, raising more than $633,000 in cash and pledges during the 2nd annual ‘Promesa y Esperanza’ (Promise and Hope) radiothon to benefit St. Jude Children’s Research Hospital(R). The two-day radiothon took place October 8 – 9 in Philadelphia,...
The prevalence of overweight in the US population is among the highest in Mexican-American children and adolescents. In a study of 1,030 Hispanic children between the ages of 4 and 19, published in the June 2009 issue of the Journal of the American Dietetic Association, researchers from the Baylor College of Medicine found less than...
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