Posts Tagged ‘ Hispanic advertising ’

New American Airlines campaign targets U.S. Hispanics

June 10, 2009

American Airlines Targets U.S. Hispanic Consumers With Launch of National Advertising Campaign Print and Broadcast Ads Seek to Bring More Latinos to American Airlines FORT WORTH, Texas, June 10 /PRNewswire-FirstCall/ — American Airlines this week launched a national advertising campaign aimed at U.S. Hispanic travelers in an effort to increase American’s business and to better serve...

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Hi5 Strikes Deal with Televisa Interactive

June 5, 2009

Spanish-language media company and social networking site team up for exclusive video agreement. Hi5 has joined Televisa Interactive Media, the Spanish-speaking media company, and announced an exclusive online ad deal this week.Televisa said Wednesday that it would become Hi5′s exclusive online advertising inventory representative in Hispanic Latin America. The two companies said that they will...

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Dr Pepper Ads, Tour Target Young Latinos

May 31, 2009
Dr Pepper Ads, Tour Target Young Latinos

Dr Pepper Snapple Group this week is launching “Vida23,” a multifaceted effort to attract young Hispanic consumers to its Dr Pepper beverage. “Just like the unique 23 flavors in Dr Pepper, Vida23 is designed to give consumers more out of every day,” said Monica Morales, Dr Pepper brand manager for the Hispanic market, in...

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A Controversial Colorado commercial

February 2, 2009

by Claudia Goffan This is a must see….  comments welcome….

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An Ad that connects with the U.S. Hispanic Consumer

July 7, 2008
An Ad that connects with the U.S. Hispanic Consumer

by Claudia Goffan   In my everyday life, I pay attention to advertisements—I simply love them. No matter where they are—TV, magazines, newspapers and even billboards—I can’t get enough of them. The one exception is Internet ads. They have to be extraordinary to capture my attention as a marketer. Companies are just simply not...

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Smartphone user experience: A Latina’s Perspective

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Smartphone user experience: A Latina’s Perspective As most of you know, a few weeks ago and thanks to a recommendation from my dear friend...

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