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	<title>Hispanic Marketing Blog &#187; Hispanic advertising</title>
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		<title>Target Latino gives the gift of WOM this holiday season</title>
		<link>http://hispanic-marketing.com/bl/online_marketing/social-media-hispanic-online/target-latino-gives-the-gift-of-wom-this-holiday-season/</link>
		<comments>http://hispanic-marketing.com/bl/online_marketing/social-media-hispanic-online/target-latino-gives-the-gift-of-wom-this-holiday-season/#comments</comments>
		<pubDate>Fri, 10 Dec 2010 16:59:48 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[Hispanic culture]]></category>
		<category><![CDATA[hispanic online]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Hispanic advertising]]></category>
		<category><![CDATA[Hispanic expertise]]></category>
		<category><![CDATA[hispanic marketing]]></category>
		<category><![CDATA[online hispanics]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[promotions]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[word-of-mouth]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=1511</guid>
		<description><![CDATA[We, at Target Latino, have decided to spread a little cheer this Holiday Season. And we want to give the gift of recognition and help promote our colleagues that have worked so brilliantly and hard this year to write their great articles on Hispanics / Latinos and, even better, Hispanic marketing. So, if you&#8230; [more]]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/online_marketing/social-media-hispanic-online/target-latino-gives-the-gift-of-wom-this-holiday-season/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Multicultural Is the New Mainstream</title>
		<link>http://hispanic-marketing.com/bl/advertising/multicultural-is-the-new-mainstream/</link>
		<comments>http://hispanic-marketing.com/bl/advertising/multicultural-is-the-new-mainstream/#comments</comments>
		<pubDate>Tue, 23 Nov 2010 15:03:59 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[Hispanic culture]]></category>
		<category><![CDATA[hispanic customer acquisition]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[AHAA]]></category>
		<category><![CDATA[cultural differences]]></category>
		<category><![CDATA[Hispanic advertising]]></category>
		<category><![CDATA[hispanic marketing]]></category>
		<category><![CDATA[Latina millennial]]></category>
		<category><![CDATA[mainstream marketing]]></category>
		<category><![CDATA[multicultural]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=1262</guid>
		<description><![CDATA[The U.S. population is becoming increasingly diverse, and while statistics aren&#8217;t really necessary to confirm the obvious, the soon-to-be-released 2010 U.S. Census figures likely will support the multicultural boom over the past decade.  Last week, national advertisers and marketers convened at a conference to discuss the implications of today&#8217;s broad and progressively more complex marketplace.  Identifying &#8220;best practices&#8221; for communicating with multicultural consumers, some presenters indicated that a singular insight focused on commonalities between cultural segments should drive marketing strategy; however, the voice of Hispanic-specialized agencies, the Association of Hispanic Advertising Agencies (AHAA), disagrees with this one-size-fits-all approach. &#8220;Trying to be all things to all consumers not only waters down the communication but also waters down the results,&#8221; says Jessica Pantanini, AHAA chair and COO of Bromley Communications.  &#8220;The population is definitely more multicultural but that only reinforces the need for customized, one-to-one communication.  It&#8217;s more impactful than mass marketing as evidenced by the obvious success of digital and social interactive media.  The growing diversity of the country requires even more insight and understanding of the cultural and ethnic nuances and differences that drive behavior and purchase, and connect with consumers in a unique way.&#8221; AHAA is concerned that advertisers&#8217; request [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Wendy&#039;s Launches Hispanic Campaign</title>
		<link>http://hispanic-marketing.com/bl/advertising/wendys-hispanic-campaign/</link>
		<comments>http://hispanic-marketing.com/bl/advertising/wendys-hispanic-campaign/#comments</comments>
		<pubDate>Wed, 03 Nov 2010 13:55:48 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[hispanic media]]></category>
		<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[Hispanic advertising]]></category>
		<category><![CDATA[hispanic campaign]]></category>
		<category><![CDATA[hispanic marketing]]></category>
		<category><![CDATA[sabor de verdad]]></category>
		<category><![CDATA[wendy's]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=1248</guid>
		<description><![CDATA[Wendy&#8217;s International, Inc. is rolling out a new series of television and radio commercials targeting the U.S. Hispanic market. Themed &#8220;Sabor de Verdad,&#8221; roughly translating to &#8220;Real Taste,&#8221; the Spanish-language campaign is the first Wendy&#8217;s effort from WPP Group&#8217;s Miami-based The Bravo Group, which was chosen by the QSR in August as its new Hispanic agency of record. Timed to coincide with Wendy&#8217;s expansion of its 99-cent Everyday Value Menu offerings, the campaign positions Wendy&#8217;s as the solution for Hispanic consumers looking to satisfy their &#8220;antojos,&#8221; or taste cravings, with quality food at affordable prices. The campaign, which starts Nov. 1 and will run through year-end, will include a series of TV spots airing on national network and cable and local spot TV, plus local radio efforts run at the discretion of individual markets. Some of the television media being employed are Univision, Telefutura, Galavision, Telemundo, mun2, Estrella, TVAztecaAmerica, Discovery en Español, MTVTr3s, Fox Sports en Español and ESPN Deporte. Wendy&#8217;s Hispanic media planning and buying continue to be handled by MediaVest and MV42. The campaign centers on a Hispanic couple, &#8220;Cesar and Gabriela.&#8221; In the first TV spot, they are seen ordering from the value menu at a Wendy&#8217;s [...]]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/advertising/wendys-hispanic-campaign/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<title>Inside Hispanic America</title>
		<link>http://hispanic-marketing.com/bl/hispanic-marketing/inside-hispanic-america/</link>
		<comments>http://hispanic-marketing.com/bl/hispanic-marketing/inside-hispanic-america/#comments</comments>
		<pubDate>Thu, 07 Jan 2010 15:04:59 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[Hispanic culture]]></category>
		<category><![CDATA[hispanic customer acquisition]]></category>
		<category><![CDATA[hispanic marketing]]></category>
		<category><![CDATA[acculturation]]></category>
		<category><![CDATA[atlanta]]></category>
		<category><![CDATA[best multicultural awareness article]]></category>
		<category><![CDATA[demographics]]></category>
		<category><![CDATA[education]]></category>
		<category><![CDATA[Hispanic advertising]]></category>
		<category><![CDATA[Hispanic consumer]]></category>
		<category><![CDATA[Hispanic expertise]]></category>
		<category><![CDATA[hispanic market research]]></category>
		<category><![CDATA[Hispanic market segmentation]]></category>
		<category><![CDATA[Immigration]]></category>
		<category><![CDATA[online hispanics]]></category>
		<category><![CDATA[politics]]></category>
		<category><![CDATA[Spanish language]]></category>
		<category><![CDATA[US Hispanics]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=804</guid>
		<description><![CDATA[by Claudia &#8220;Havi&#8221; Goffan Winner of the Publisher&#8217;s Multicultural Award Category: Best Multicultural Awareness Article What is life like in America for Hispanic Americans?  What are their thoughts and concerns about family, employment, education, religion, opportunities, and healthcare?  We asked Claudia Goffan, founder of Target Latino, an Atlanta based marketing and consulting firm specializing in the Hispanic market, to provide &#8220;The College World Reporter&#8221; readers with her own views from inside Hispanic America. Here is our interview: Q.Could you give us an inside look at Hispanic or Latino life? A. To fully understand the Hispanic market, you need to analyze it by country of origin, level of acculturation, age, sex, marital status and educational level. Although some generalizations can be made, they have to be understood as such and not as an answer to comprehending the culture. Let&#8217;s talk about some of the generalizations about the Hispanic culture. The very first one that comes to mind is about family being the first priority, the children are celebrated and sheltered and the wife usually fulfills a domestic role. Hispanics have a long Roman Catholic tradition and this usually implies quite a fatalistic outlook where destiny is in the hands of God. Latin American [...]]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/hispanic-marketing/inside-hispanic-america/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
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		<title>AARP The Magazine Now Has Three Times the Number of Readers as the Total Number of Twitter Followers of Ashton Kutcher, Oprah and Ryan Seacrest Combined*</title>
		<link>http://hispanic-marketing.com/bl/advertising/aarp-the-magazine-now-has-three-times-the-number-of-readers-as-the-total-number-of-twitter-followers-of-ashton-kutcher-oprah-and-ryan-seacrest-combined/</link>
		<comments>http://hispanic-marketing.com/bl/advertising/aarp-the-magazine-now-has-three-times-the-number-of-readers-as-the-total-number-of-twitter-followers-of-ashton-kutcher-oprah-and-ryan-seacrest-combined/#comments</comments>
		<pubDate>Wed, 16 Dec 2009 16:26:30 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[hispanic media]]></category>
		<category><![CDATA[entertainment]]></category>
		<category><![CDATA[Hispanic advertising]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[online hispanics]]></category>
		<category><![CDATA[Spanish language]]></category>
		<category><![CDATA[US Hispanics]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=777</guid>
		<description><![CDATA[Latest MRI Study Shows AARP The Magazine, People, and Better Homes &#38; Gardens Lead the Way as Most Read Consumer Magazines AARP The Magazine continues to penetrate households as one of the industry leaders in reach and readership and is the only magazine to report consecutive growth in readership in the last six years, now boasting more than 35.7 million readers, as reported in the Fall 2009 Mediamark Research Inc. (MRI) survey. At a critical time for the publishing industry, AARP The Magazine joinsPeople, Good Housekeeping and Sports Illustrated as one of only four publications in the elite top 10 reach magazines group, that achieved growth in readership vs. Spring 2009 MRI. As the world&#8217;s largest circulation magazine and the definitive voice for 50+ Americans, AARP The Magazine now reaches three times as many readers as the total number of Twitter followers of Ashton Kutcher, Oprah and Ryan Seacrest combined.* Additionally, it continues to be the No. 3 most read magazine by American adults (age 18+) after only People and Better Homes &#38; Gardens, and remains the number No. 1 magazine in capturing the boomer audience. AARP The Magazine is now tied with Sports Illustrated in growth among influentials (461,000 more influentials vs. Spring 2009 MRI). Furthermore,AARP The Magazine [...]]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/advertising/aarp-the-magazine-now-has-three-times-the-number-of-readers-as-the-total-number-of-twitter-followers-of-ashton-kutcher-oprah-and-ryan-seacrest-combined/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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		<title>Mega News &#039;Edicion Nocturna&#039; is the &#039;First and Only Interactive News in Hispanic Television&#039;</title>
		<link>http://hispanic-marketing.com/bl/advertising/entertainment/mega-news-edicion-nocturna-is-the-first-and-only-interactive-news-in-hispanic-television/</link>
		<comments>http://hispanic-marketing.com/bl/advertising/entertainment/mega-news-edicion-nocturna-is-the-first-and-only-interactive-news-in-hispanic-television/#comments</comments>
		<pubDate>Mon, 23 Nov 2009 22:43:13 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[entertainment]]></category>
		<category><![CDATA[hispanic media]]></category>
		<category><![CDATA[Hispanic advertising]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[online hispanics]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[US Hispanics]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=782</guid>
		<description><![CDATA[What: Mega TV is proud to be the first and only Hispanic broadcaster to have a news show that gives the community and audience a voice in its content and reporting. &#8220;Edicion Nocturna,&#8221; airs on Mega News and uses the Internet and new media platforms like Facebook, Twitter, and Skype to give audiences the opportunity to report live and be a part of the news. How: Hosted by journalist Fernando Del Rincon, one of the most respected political analysts in Mexico and the United States, Mega News &#8220;Edicion Nocturna&#8221; uses Skype, a free Internet service, to allow the audience to participate via Webcam from anywhere around the world. Twitter and Facebook also play an important role in the way the audience can interact live with the news. Host Del Rincon reads the public&#8217;s Tweets on the show as they are submitted. Several audience interactions have already been successful. A Facebook user recently commented on the controversy of the video of child actors in Puerto Rico who were playing with weapons on Factor Del Rincon News&#8217; Facebook page, essentially turning this viewer into a Web news reporter. The video caused a legal investigation by the island&#8217;s Government because they did not [...]]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/advertising/entertainment/mega-news-edicion-nocturna-is-the-first-and-only-interactive-news-in-hispanic-television/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Papatel Launches Free Phone Service Nationwide for US Hispanics</title>
		<link>http://hispanic-marketing.com/bl/hispanic-marketing/latin-america-hispanic-marketing/papatel-launches-free-phone-service-nationwide-for-us-hispanics/</link>
		<comments>http://hispanic-marketing.com/bl/hispanic-marketing/latin-america-hispanic-marketing/papatel-launches-free-phone-service-nationwide-for-us-hispanics/#comments</comments>
		<pubDate>Mon, 23 Nov 2009 19:55:27 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[economy]]></category>
		<category><![CDATA[Latin America]]></category>
		<category><![CDATA[entertainment]]></category>
		<category><![CDATA[Hispanic advertising]]></category>
		<category><![CDATA[Hispanic consumer]]></category>
		<category><![CDATA[mexico]]></category>
		<category><![CDATA[Spanish language]]></category>
		<category><![CDATA[US Hispanics]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=779</guid>
		<description><![CDATA[Patented Technology Represents First Non-Internet Based Free Phone Service Papatel, a new long-distance service that allows customers to call anywhere across the globe for free, today announced that it has launched nationwide after experiencing exponential growth during its test phase. In less than one year, Papatel has garnered more than 80,000 customers who use the service to call loved ones back home at no cost. The service is easy-to-use and takes less than five minutes to join, by logging on to www.papatel.com or calling 1-(866) PAPATEL. Enrique Baiz, Founder and President of Papatel, commented; &#8220;many of us have families abroad, and keeping in touch with them internationally can be very costly. Particularly in this difficult economic climate, Papatel makes it free and easy to keep in touch with loved ones.&#8221; It is so easy. Users establish an account by simply providing basic information including the numbers they will be calling from to make their long-distance calls (whether it be from the cell phone or landline) and they can start using Papatel immediately, with no strings attached. The registration, which takes less than five-minutes, is strictly confidential and the information is never shared with any other entity. The free service is made [...]]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/hispanic-marketing/latin-america-hispanic-marketing/papatel-launches-free-phone-service-nationwide-for-us-hispanics/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<title>New Study Underscores Why Location May Be Advertising&#039;s Next Big Trend</title>
		<link>http://hispanic-marketing.com/bl/advertising/new-study-underscores-why-location-may-be-advertisings-next-big-trend/</link>
		<comments>http://hispanic-marketing.com/bl/advertising/new-study-underscores-why-location-may-be-advertisings-next-big-trend/#comments</comments>
		<pubDate>Wed, 04 Nov 2009 13:48:25 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Hispanic advertising]]></category>
		<category><![CDATA[Hispanic consumer]]></category>
		<category><![CDATA[media]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=731</guid>
		<description><![CDATA[Research shows NAVTEQ&#8217;s LocationPoint(TM) ad network provides a more direct way for advertisers and consumers to connect NAVTEQ, the leading global provider of digital map, traffic and location data for in-vehicle, portable, wireless and enterprise solutions, today released results of a new survey that illustrates just how impactful GPS-enabled location-based advertising is when it comes to finding consumers at the right time and the right place. That survey, conducted by Marketing Research Services Inc. (MRSI), showed that 19% of consumers who recalled seeing a specific ad clicked through to find nearby retail locations and that up to 6% of GPS users actually visited a business location after seeing an ad on their GPS device. NAVTEQ makes the digital maps that drive a vast array of GPS products and services. Now the company is segueing into what it calls LocationPoint(TM) Advertising, which combines GPS-based proximity, contextual and demographic information to get ads, coupons, and other marketing promotions into the hands of consumers as they are near a point of potential purchase, e.g., down the street from a fast food restaurant. In its simplest form, NAVTEQ&#8217;s underlying technology lets advertisers display ads to users of GPS products and services, while more advanced [...]]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/advertising/new-study-underscores-why-location-may-be-advertisings-next-big-trend/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<title>A Media Revolution: the inclusion of Social Media</title>
		<link>http://hispanic-marketing.com/bl/advertising/a-media-revolution-the-inclusion-of-social-media/</link>
		<comments>http://hispanic-marketing.com/bl/advertising/a-media-revolution-the-inclusion-of-social-media/#comments</comments>
		<pubDate>Tue, 13 Oct 2009 18:55:25 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[hispanic media]]></category>
		<category><![CDATA[hispanic online]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Hispanic advertising]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=678</guid>
		<description><![CDATA[Tribune Co. Launches National Marketing Initiative Announces New-Model Integrated Sales Organization, Tribune365 In a major national marketing initiative, Tribune Co. today announced the launch of Tribune365 (www.trb365.com), its multichannel sales solutions group providing customized marketing programs to advertisers looking to reach consumers across a variety of media platforms. Tribune365 gives marketers unprecedented, consolidated access to the nation&#8217;s top markets, and makes its official debut in a national media campaign of its own that breaks today in ad trade publications. Tribune Co., whose properties across the U.S. include major-market newspapers such as the Los Angeles Times, Chicago Tribune and Orlando Sentinel, 23 local TV stations (including KTLA-TV in Los Angeles and WPIX-TV in New York), and radio, digital, and mobile assets, will deliver results for national and local advertisers at a time when they are demanding solutions that work. Tribune365 was recently selected by the Dallas Morning News to serve as its national sales representative. &#8220;As a content company, we&#8217;re in the business of delivering the local news, information and entertainment that consumers are looking for when, where and how they want it,&#8221; said Don Meek, president, Tribune365. &#8220;Tribune365 gives our marketing partners unique access to innovative, multi-platform solutions that help reach their target [...]]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/advertising/a-media-revolution-the-inclusion-of-social-media/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
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		<title>Yahoo! En Espanol Reveals the Most Popular Searches for September</title>
		<link>http://hispanic-marketing.com/bl/advertising/yahoo-en-espanol-reveals-the-most-popular-searches-for-september/</link>
		<comments>http://hispanic-marketing.com/bl/advertising/yahoo-en-espanol-reveals-the-most-popular-searches-for-september/#comments</comments>
		<pubDate>Mon, 12 Oct 2009 16:43:05 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[entertainment]]></category>
		<category><![CDATA[hispanic media]]></category>
		<category><![CDATA[Hispanic advertising]]></category>
		<category><![CDATA[hispanic market research]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[Spanish language]]></category>
		<category><![CDATA[Yahoo]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=676</guid>
		<description><![CDATA[Yahoo! En Espanol today announced it&#8217;s most popular Searches on Yahoo! Pop for the month ending September 30 (http://espanol.pop.yahoo.com/pop/09-2009/). Yahoo! Pop allows users to access the site and stay in touch with what&#8217;s hot and use it as a resource to search for and spot trends. Information on Yahoo! Pop is available and searchable by day, month and category. The Most Popular Searches in Yahoo! Pop for September include: Top 10 Overall Searches: 1. Twin Towers 2. Tsunami 3. Sandra Bullock 4. Vida Guerra 5. Qualifiers 2010 6. Olga Tanon 7. Whitney Houston 8. Perez Hilton 9. Gaby Espino 10. Megan Fox Tragedies, present and past, captured the interest of Yahoo! En Espanol users this month. The eighth anniversary of the September 11 terrorist attacks in New York City no doubt propelled users to look for stories and information on the World Trade Center&#8217;s Twin Towers. The catastrophic tsunami that struck Samoa on September 29 following an 8.0 magnitude earthquake also topped the list at No. 2; the event left a confirmed 143 people dead and six missing in Samoa. Yahoo! En Espanol users also searched for info on Sandra Bullock, star of the movie &#8220;All About Steve&#8221; that opened in September with mixed reviews. The actress, who plays a crossword [...]]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/advertising/yahoo-en-espanol-reveals-the-most-popular-searches-for-september/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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