Posts Tagged ‘ finance ’

Allstate Celebrates the Passion of Mexican National Team Fans With a Unique Sweepstakes for the Ultimate Tricolor Fan

June 25, 2009

Multichannel promotion allows fans to participate online, on-site or by texting NORTHBROOK, Ill., June 24 /PRNewswire/ – It’s Game Time…Allstate Insurance company, the nation’s largest publicly held personal lines insurer and exclusive auto, home and life insurance sponsor of the Mexican National Team, today launched this year’s sweepstakes, an exclusive promotion to celebrate the beauty of...

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New National Poll Reveals Economic Abuse Defined Differently on Main Street than Wall Street

June 23, 2009

I believe the research should have included at least 15% Hispanic respondents in order to mirror the breakdown of the current U.S. population according to the U.S. Census but interesting results nonetheless: The Allstate Foundation responds with new financial curriculum for abuse survivors NORTHBROOK, Ill., June 23 /PRNewswire/ — While 70 percent of Americans know...

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Growth in Hispanic purchasing power

June 17, 2009

Reaching Hispanics The growth in Hispanic purchasing power between ’00 and ’07 was 80% greater than that of non-Hispanics. It’s a growing list of drool-worthy stats like those that have an increasing number of marketers honing in on the group. Eclipse Marketing just launched a Hispanic Marketing Division specifically to assist cable ops and...

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The Recession As Hispanics See It

April 24, 2009

Very interesting article from Patricia Graham, Executive Vice President and Chief Marketing Officer of Knowledge Networks. The Recession As Hispanics See It by Patricia Graham, April 23, 2009, 11:30 AM It is no secret that the struggling economy is affecting everyone in one way or another. But how, specifically, are Hispanics viewing and weathering the...

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Reaching Hispanic businesses

June 1, 2008

by Claudia Goffan An amazing thing happened the other day. A colleague of mine and I decided to have lunch at a customer’s restaurant. On waiting to be seated, we noticed that the metal napkin holder on every table had a magnet of our bank. Let me correct myself, every napkin holder had two...

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Smartphone user experience: A Latina’s Perspective

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Smartphone user experience: A Latina’s Perspective As most of you know, a few weeks ago and thanks to a recommendation from my dear friend...

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