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	<title>Hispanic Marketing Blog &#187; finance</title>
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		<title>Hispanics Minding Money in Downturn Without Sacrificing Pleasures, Research Finds</title>
		<link>http://hispanic-marketing.com/bl/research/hispanics-minding-money-in-downturn-without-sacrificing-pleasures-research-finds/</link>
		<comments>http://hispanic-marketing.com/bl/research/hispanics-minding-money-in-downturn-without-sacrificing-pleasures-research-finds/#comments</comments>
		<pubDate>Tue, 24 Nov 2009 13:10:23 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[Research]]></category>
		<category><![CDATA[acculturation]]></category>
		<category><![CDATA[economy]]></category>
		<category><![CDATA[finance]]></category>
		<category><![CDATA[hispanic market research]]></category>
		<category><![CDATA[online hispanics]]></category>
		<category><![CDATA[US Hispanics]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=774</guid>
		<description><![CDATA[Tough times call for tough decisions, but Latinos are finding ways to mind their budgets while still spending on the small pleasures and privileges they consider vital to their happiness and well-being. C&#38;R Research recently polled its LatinoEyes panel to assess behaviors by the &#8220;majority minority&#8221; during the recession, and found that &#8220;the recession has forced Hispanics to rethink what&#8217;s luxury and what&#8217;s necessity,&#8221; explained Angelina Villarreal, a C&#38;R vice president. &#8221;What we&#8217;re seeing is that while this group is budget-conscious, its members don&#8217;t want to give up their quality of life.&#8221; C&#38;R, in its sample of 825 panel participants, found that the most recession-impacted segments were Puerto Ricans, Dominicans, and Central Americans; 58 percent reported that the recession had a significant impact on their lives. However, a majority of Hispanics, particularly the young, was unwilling to relinquish cell phones (69 percent), and 81 percent (notably Mexicans) couldn&#8217;t do without driving their cars. Paid television services remain important to 67 percent, mostly the older generation, and the home Internet connection, particularly among fluent bicultural Hispanics, is maintained by 65 percent. While nearly half of those polled said they were clipping coupons and buying clearance clothing, over three-fourths of Latinos are still [...]]]></description>
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		<slash:comments>7</slash:comments>
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		<item>
		<title>&#039;Frente a la Crisis &#8211; Facing the Crisis&#039;</title>
		<link>http://hispanic-marketing.com/bl/hispanic-marketing/economy/frente-a-la-crisis-facing-the-crisis/</link>
		<comments>http://hispanic-marketing.com/bl/hispanic-marketing/economy/frente-a-la-crisis-facing-the-crisis/#comments</comments>
		<pubDate>Thu, 05 Nov 2009 04:28:17 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[economy]]></category>
		<category><![CDATA[finance]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[US Hispanics]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=736</guid>
		<description><![CDATA[Economy crisis impact on Latinos examined in new Radio Bilingue series Families across the nation are feeling the dire effects of the current economic crisis but probably none more so than Latinos, who may be the hardest hit by job loss, home foreclosures, loss of health insurance and deeper poverty &#8211; topics that are the focus of a new national series by Radio Bilingue: &#8220;Frente a la Crisis/Facing the Crisis.&#8221; This comprehensive, multimedia series is funded by the Corporation for Public Broadcasting and The California Endowment. &#8220;Frente a la Crisis/Facing the Crisis&#8221; takes an inside look at the effects of the economic crisis in the Latino community, and is airing on Satelite Radio Bilingue&#8217;s nationally-distributed news and talk services, Linea Abierta and Edicion Semanaria de Noticiero Latino. Linea Abierta broadcasts daily at noon and Edicion Semanaria airs weekly on Fridays at 4 p.m. &#8212; each featuring weekly episodes of the series over a twelve month period that began in September. Linea Abierta broadcasts weekly talk shows on the economy, featuring roundtable discussions and interviews with newsmakers, and Edicion Semanaria airs in-depth feature reports, on issues ranging from health insurance loss, to accessing food to green jobs. In addition, the national coverage will [...]]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/hispanic-marketing/economy/frente-a-la-crisis-facing-the-crisis/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<title>New Study Reveals Significant Challenges Hispanic Americans Face in Preparing for Retirement</title>
		<link>http://hispanic-marketing.com/bl/research/new-study-reveals-significant-challenges-hispanic-americans-face-in-preparing-for-retirement/</link>
		<comments>http://hispanic-marketing.com/bl/research/new-study-reveals-significant-challenges-hispanic-americans-face-in-preparing-for-retirement/#comments</comments>
		<pubDate>Mon, 19 Oct 2009 18:24:04 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[Research]]></category>
		<category><![CDATA[demographics]]></category>
		<category><![CDATA[economy]]></category>
		<category><![CDATA[finance]]></category>
		<category><![CDATA[hispanic market research]]></category>
		<category><![CDATA[insurance]]></category>
		<category><![CDATA[US Hispanics]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=683</guid>
		<description><![CDATA[A new report released today demonstrates that Hispanic Americans face greater challenges in obtaining a secure retirement than the average population. The paper, prepared by the Hispanic Institute think-tank and the Americans for Secure Retirement (ASR) coalition, finds that the unique challenges include a general lack of retirement preparation, less access to employer-sponsored retirement plans, lower levels of personal savings and inadequate financial literacy. The report concludes that Hispanic Americans need to consider multiple retirement vehicles to supplement Social Security and to bridge the gap in access to employer plans. Options such as lifetime annuities can minimize financial risks and provide the means to both build retirement savings and secure guaranteed income that will last as long as they live. Access to such a source of guaranteed lifetime income to supplement Social Security is a critical part of planning for a secure retirement. &#8220;While our research found that Hispanics face greater challenges in preparing for retirement than the average population, with the right tools to properly prepare for retirement, these obstacles can be overcome,&#8221; said Gus West, Board of Directors Chair for Hispanic Institute. Significant findings of the study include: Only 41 percent of Hispanic workers say they have saved [...]]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/research/new-study-reveals-significant-challenges-hispanic-americans-face-in-preparing-for-retirement/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<title>First major U.S. bank to offer mobile banking in Spanish</title>
		<link>http://hispanic-marketing.com/bl/hispanic-marketing/hispanic-customer-acquisition/first-major-u-s-bank-to-offer-mobile-banking-in-spanish/</link>
		<comments>http://hispanic-marketing.com/bl/hispanic-marketing/hispanic-customer-acquisition/first-major-u-s-bank-to-offer-mobile-banking-in-spanish/#comments</comments>
		<pubDate>Thu, 15 Oct 2009 03:08:39 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[hispanic customer acquisition]]></category>
		<category><![CDATA[hispanic online]]></category>
		<category><![CDATA[acculturation]]></category>
		<category><![CDATA[finance]]></category>
		<category><![CDATA[online hispanics]]></category>
		<category><![CDATA[Spanish language]]></category>
		<category><![CDATA[US Hispanics]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=692</guid>
		<description><![CDATA[Citibank Launches Citi Mobile(R) En Espanol Hispanic consumers now have even more options when it comes to their everyday banking. Citibank has just launched Citi Mobile en Espanol to enable customers who prefer to bank in Spanish to do so from their smartphones. The Spanish-language service lets customers manage their accounts, pay bills, locate Citibank branches and more &#8211; all from the convenience of their cell phones. Citibank is the first major U.S. bank to offer mobile banking in Spanish. &#8220;Citi Mobile en Espanol offers our Spanish speaking customers the ability to bank anywhere, anytime on their smartphones,&#8221; said Liza Landsman, Executive Vice President, North America Internet &#38; Mobile, Citi. &#8220;With Hispanic customers making up almost one-quarter of our customer base, the service makes banking even easier for this important and growing audience.&#8221; Hispanics are among the most active mobile Web users in the United States. According to a recent independent report on Wireless Internet Use from Pew Research, nearly one-half of English-speaking Hispanic consumers reported accessing the Internet via a handheld device in 2009.(i) Of these consumers, about 29 percent reported going online &#8220;on a typical day&#8221; through a mobile device.(ii) Citi Mobile en Espanol mirrors the functionality of [...]]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/hispanic-marketing/hispanic-customer-acquisition/first-major-u-s-bank-to-offer-mobile-banking-in-spanish/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
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		<title>Procter &amp; Gamble Supports Latino Education with a $1.5 Million Pledge to the Hispanic Scholarship Fund</title>
		<link>http://hispanic-marketing.com/bl/demographics/hispanic-youth/procter-gamble-supports-latino-education-with-a-1-5-million-pledge-to-the-hispanic-scholarship-fund/</link>
		<comments>http://hispanic-marketing.com/bl/demographics/hispanic-youth/procter-gamble-supports-latino-education-with-a-1-5-million-pledge-to-the-hispanic-scholarship-fund/#comments</comments>
		<pubDate>Thu, 08 Oct 2009 20:02:48 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[hispanic customer acquisition]]></category>
		<category><![CDATA[hispanic youth]]></category>
		<category><![CDATA[economy]]></category>
		<category><![CDATA[education]]></category>
		<category><![CDATA[finance]]></category>
		<category><![CDATA[Latino Youth]]></category>
		<category><![CDATA[US Hispanics]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=664</guid>
		<description><![CDATA[Scholarship applications now available until Feb. 2010 Procter &#38; Gamble (P&#38;G) (NYSE: PG) and the Hispanic Scholarship Fund (HSF) are pleased to announce that P&#38;G is awarding $1.5 million under the company&#8217;s Live, Learn and Thrive(TM) global cause to support HSF, the leading Hispanic organization devoted to awarding university scholarships. The grant will be provided over the next four years to support scholarships to increase participation from Hispanics in the STEM (science, technology, engineering and mathematics) areas, as well as sponsoring educational outreach programs. This contribution will help award 192, $2,500 scholarships to eligible Hispanic students nationwide in the next four years. Thanks to the support of companies like Procter &#38; Gamble, the Hispanic Scholarship Fund has given over 90,000 scholarships to students in need worth over $250 million in the past 34 years. Two-thirds of these students were the first in their families to go to college. &#8220;Through the Live, Learn and Thrive Scholarship program, P&#38;G is enabling a cadre of academically talented, low income, first in family to attend college students complete an important new step in realizing the American dream. And, by focusing on STEM majors, P&#38;G is strategically investing in future career paths destined to assure continued success [...]]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/demographics/hispanic-youth/procter-gamble-supports-latino-education-with-a-1-5-million-pledge-to-the-hispanic-scholarship-fund/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<title>Partnership for Prescription Assistance Prepared to Help New Jersey Workers Hurt by Recession</title>
		<link>http://hispanic-marketing.com/bl/hispanic-marketing/economy/partnership-for-prescription-assistance-prepared-to-help-new-jersey-workers-hurt-by-recession/</link>
		<comments>http://hispanic-marketing.com/bl/hispanic-marketing/economy/partnership-for-prescription-assistance-prepared-to-help-new-jersey-workers-hurt-by-recession/#comments</comments>
		<pubDate>Sun, 09 Aug 2009 20:43:27 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[economy]]></category>
		<category><![CDATA[Health]]></category>
		<category><![CDATA[finance]]></category>
		<category><![CDATA[health]]></category>
		<category><![CDATA[new jersey]]></category>
		<category><![CDATA[US Hispanics]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=403</guid>
		<description><![CDATA[The &#8216;Help Is Here Express&#8217; bus tour will be stopping in New Jersey throughout the week of August 9-15 at various cities in order to help uninsured and financially-struggling New Jersey residents access information on programs that provide prescription medicines for free or nearly free. With the state&#8217;s unemployment rate now hitting 8.8 percent &#8212; compared to 5.1% a year ago &#8212; the Partnership for Prescription Assistance (PPA) bus tour is raising awareness of patient assistance programs among state residents who face layoffs and loss of health care benefits. The PPA, a nationwide effort sponsored by America&#8217;s pharmaceutical research companies, provides a single point of access to more than 475 patient assistance programs that help those who are uninsured or struggling financially. Nearly 200 of the programs are provided by pharmaceutical companies. The &#8220;Help Is Here Express&#8221; bus will be at the following New Jersey locations: Sunday, August 9, 2009 WHEN: 12:00 p.m. to 2:00 p.m. WHERE: Crawford Rodriguez Elementary School 1025 Larsen Road Jackson, NJ 08527 Monday, August 10, 2009 WHEN: 1:00 p.m. to 4:00 p.m. WHERE: NJ STEPS 14 South Clifton Avenue Lakewood, NJ 08701 Tuesday, August 11, 2009 WHEN: 11:00 a.m. to 1:00 p.m. WHERE: Neighborhood Health [...]]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/hispanic-marketing/economy/partnership-for-prescription-assistance-prepared-to-help-new-jersey-workers-hurt-by-recession/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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		<item>
		<title>Targeting Latin Americans</title>
		<link>http://hispanic-marketing.com/bl/hispanic-marketing/latin-america-hispanic-marketing/targeting-latin-americans/</link>
		<comments>http://hispanic-marketing.com/bl/hispanic-marketing/latin-america-hispanic-marketing/targeting-latin-americans/#comments</comments>
		<pubDate>Thu, 06 Aug 2009 15:00:40 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[hispanic customer acquisition]]></category>
		<category><![CDATA[Latin America]]></category>
		<category><![CDATA[demographics]]></category>
		<category><![CDATA[finance]]></category>
		<category><![CDATA[Hispanic market segmentation]]></category>
		<category><![CDATA[insurance]]></category>
		<category><![CDATA[mexico]]></category>
		<category><![CDATA[Spanish language]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=385</guid>
		<description><![CDATA[Wyncrest&#8217;s Insurance and Financial Division to Rapidly Expand Into Latin American Market The Wyncrest Group, Inc., (Pink Sheets: WNCG) a niche insurance consortium, announces its position to rapidly enter the Latin American market. Wyncrest&#8217;s pending acquisition of Florida Insurance Consulting Inc. will provide an important key to our growth in the Latin American markets. With the huge growth of the Spanish speaking population in the U.S., many markets are underrepresented and many families and businesses need an insurance and financial services provider. As recently stated in our previous press release, Southwest Financial Group has been in talks with other Insurance and Financial services companies in Broward Country, Florida that could bring the number of agents in Florida to well over one hundred. This company is also doing roughly $120,000,000.00 in premium insurance and financial sales per year. The company hopes to continue its efforts in recruiting agents and associates from strong family backgrounds with ties to the Latin American communities, Cuba and elsewhere in the Caribbean, as well as South America. Keith Lanzara, President of the Wyncrest Group, pointed out, &#8220;America is more Latin than ever before, and the language and cultural differences that exist must be overcome if Wyncrest [...]]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/hispanic-marketing/latin-america-hispanic-marketing/targeting-latin-americans/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
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		<item>
		<title>Fifth Third Bank Launches New Hispanic Marketing Campaign</title>
		<link>http://hispanic-marketing.com/bl/advertising/fifth-third-bank-launches-new-hispanic-marketing-campaign/</link>
		<comments>http://hispanic-marketing.com/bl/advertising/fifth-third-bank-launches-new-hispanic-marketing-campaign/#comments</comments>
		<pubDate>Tue, 21 Jul 2009 15:06:26 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[economy]]></category>
		<category><![CDATA[hispanic customer acquisition]]></category>
		<category><![CDATA[chicago]]></category>
		<category><![CDATA[finance]]></category>
		<category><![CDATA[Hispanic advertising]]></category>
		<category><![CDATA[Hispanic consumer]]></category>
		<category><![CDATA[Spanish language]]></category>
		<category><![CDATA[US Hispanics]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=338</guid>
		<description><![CDATA[CINCINNATI, July 17 /PRNewswire/ &#8212; Fifth Third Bank (Nasdaq: FITB), a diversified financial services company headquartered in Cincinnati, OH, announced this week the launch of its 2009 marketing campaign tailored for the growing Hispanic population. The campaign entitled &#8220;Las cosas que hacemos por los suenos,&#8221; or &#8220;The Things We Do for Dreams,&#8221; seeks to expand the Bank&#8217;s positioning as a trusted financial partner for Hispanics. The creative executions show variations of the &#8220;American Dream&#8221; such as owning a home or taking a family vacation, along with the Bank&#8217;s tips regarding how to make those dreams a reality through proper financial planning. The campaign began running in April and will appear throughout the year in markets that are part of the Bank&#8217;s footprint: Chicago, Orlando, Tampa, Ft. Myers, Naples, Grand Rapids, and Indianapolis. The ads will run in radio, print, Out of Home and online in Spanish language media. Part of the campaign will also be a series of financial workshops and television vignettes providing tips on how to best handle one&#8217;s finances during the current economic climate and beyond. A comprehensive public relations push will support all initiatives. &#8220;The Hispanic market is a key growth segment for Fifth Third Bank. The goal with [...]]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/advertising/fifth-third-bank-launches-new-hispanic-marketing-campaign/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<item>
		<title>Hispanic Business Magazine Announces the 500 Largest U.S. Hispanic-owned Companies</title>
		<link>http://hispanic-marketing.com/bl/hispanic-marketing/economy/hispanic-business-magazine-announces-the-500-largest-u-s-hispanic-owned-companies/</link>
		<comments>http://hispanic-marketing.com/bl/hispanic-marketing/economy/hispanic-business-magazine-announces-the-500-largest-u-s-hispanic-owned-companies/#comments</comments>
		<pubDate>Wed, 01 Jul 2009 18:23:10 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[economy]]></category>
		<category><![CDATA[hiring Hispanics]]></category>
		<category><![CDATA[hispanic business]]></category>
		<category><![CDATA[finance]]></category>
		<category><![CDATA[Hispanic business]]></category>
		<category><![CDATA[Hispanic expertise]]></category>
		<category><![CDATA[human resources]]></category>
		<category><![CDATA[insurance]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=203</guid>
		<description><![CDATA[SANTA BARBARA, Calif., June 29 /PRNewswire/ &#8212; The June 2009 issue of Hispanic Business magazine features the 27th annual Hispanic Business 500, the benchmark directory of the 500 largest Hispanic-owned companies in the United States. The annual Hispanic Business 500 directory is widely recognized as the barometer of the U.S. Hispanic economy. Cumulative revenues for the directory totaled $36.15 billion, a slight increase from 2008, which totaled $36.10 billion. A searchable directory of the 2009 Hispanic Business 500 is available now on the magazine&#8217;s companion web site, HispanicBusiness.com. For the third straight year, the HB 500&#8242;s top-ranked company was the aptly named Brightstar, a global telecom wholesaler. Though the company posted a dip in revenue of 2.35 percent, it still managed to bring in $3.6 billion. The surprising bright spot of this year&#8217;s list was the financial sector, which posted an impressive 17.2 percent boost in revenues. Pan-American Life Insurance Co. of New Orleans was among the successful businesses in this category, showing an 11 percent gain in revenue over the previous year, as well as a healthy 6 percent profit. Companies included in the 500 must show at least 51 percent ownership by Hispanic U.S. citizens and must maintain [...]]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/hispanic-marketing/economy/hispanic-business-magazine-announces-the-500-largest-u-s-hispanic-owned-companies/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Renter affordability worsens over the decade</title>
		<link>http://hispanic-marketing.com/bl/hispanic-marketing/economy/renter-affordability-worsens-over-the-decade/</link>
		<comments>http://hispanic-marketing.com/bl/hispanic-marketing/economy/renter-affordability-worsens-over-the-decade/#comments</comments>
		<pubDate>Mon, 29 Jun 2009 23:26:34 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[economy]]></category>
		<category><![CDATA[finance]]></category>
		<category><![CDATA[US Hispanics]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=159</guid>
		<description><![CDATA[The financial plight of the nation&#8217;s 34 million renters has deteriorated rapidly since the beginning of the decade, yet they are rarely included in conversations about housing affordability. Half of all renters now spend at least 30 percent of their before-tax income on rent and utility payments, that&#8217;s up from about 40 percent in 2000, according to an analysis by the Associated Press. One in four shell out more than half of their income to cover those expenses, up from one in five. And the AP&#8217;s analysis of census data through 2007, the latest available, doesn&#8217;t include the effects of the recession, which hammer renters harder than homeowners. Tough economic times also disproportionately affect minorities and the less educated — both groups are more likely to be financially burdened renters. &#8220;In the next year or so, we&#8217;re going to see growing numbers of people who are literally homeless because they can&#8217;t afford their own home,&#8221; said Sheila Crowley, the president and CEO of the National Low Income Housing Coalition. The median rent, including utilities, rose 7 percent to $775 between 2000 and 2007. But the increase felt worse because renters saw their median income drop 7 percent to $29,000 during [...]]]></description>
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		<slash:comments>1</slash:comments>
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