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	<title>Hispanic Marketing Blog &#187; Facebook</title>
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	<link>http://hispanic-marketing.com/bl</link>
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		<title>Latinas, Social Media and Buzz influence</title>
		<link>http://hispanic-marketing.com/bl/research/latinas-social-media-and-buzz-influence/</link>
		<comments>http://hispanic-marketing.com/bl/research/latinas-social-media-and-buzz-influence/#comments</comments>
		<pubDate>Tue, 08 May 2012 20:16:40 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[Research]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Argentina]]></category>
		<category><![CDATA[Brazil]]></category>
		<category><![CDATA[buzz influence]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[latinas purchase decisions]]></category>
		<category><![CDATA[latinas research]]></category>
		<category><![CDATA[mexico]]></category>
		<category><![CDATA[Orkut]]></category>
		<category><![CDATA[social media and buzz influence]]></category>
		<category><![CDATA[social media stats]]></category>
		<category><![CDATA[Sonic]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[USA]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/bl/?p=1961</guid>
		<description><![CDATA[Latinas consult with their social network before they make a purchase 63% of the women interviewed use Orkut, Facebook, Twitter and other social media networks to search for information before purchasing a product or service  Books, magazines and electronics are the categories consulted the most  Women now represent the majority of users of social networks in the world, a trend that continues to grow. And they do not use these networks just to communicate with friends and family, read on subjects of interest or for academic or professional purposes. Every day more women search for information on products and services on their social networks. A survey of 3,274 women from 18 to 60 years old, residents of Brazil, Argentina, Mexico, and U.S. Latinas, conducted by Sophia Mind, a market intelligence company, indicates that 63% of these women use social media to gather information before making a purchase, and for 70% of them the probability of purchasing a major product or service increases if it is recommended by a social media friend. Electronics are the products most consulted by them &#8211; 66% consider important to exchange information on them on the web before committing to their purchase. Forty eight per center do the [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Hispanic Social Media Campaign for Clorox</title>
		<link>http://hispanic-marketing.com/bl/online_marketing/social-media-hispanic-online/hispanic-social-media-campaign-for-clorox/</link>
		<comments>http://hispanic-marketing.com/bl/online_marketing/social-media-hispanic-online/hispanic-social-media-campaign-for-clorox/#comments</comments>
		<pubDate>Thu, 02 Feb 2012 16:38:35 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Clorox]]></category>
		<category><![CDATA[clorox latino]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[hispanic families]]></category>
		<category><![CDATA[Hispanic Social Media]]></category>
		<category><![CDATA[Hogar Sanito en Tres Pasitos campaign]]></category>
		<category><![CDATA[Minerva Borjas]]></category>
		<category><![CDATA[VME]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/bl/?p=1839</guid>
		<description><![CDATA[Hispanic Social Media Campaign for Clorox Campaign to Include Musical Video Vignettes, Performed by Television Personality and Singer Minerva Borjas Clorox Launches Hispanic Social Media Campaign &#8220;Hogar + Sanito en Tres Pasitos&#8221; Campaign Encouraging Hispanic Families to Have a Healthier Home To help Hispanic families kick-off their new year, The Clorox Company, in partnership with Spanish TV network Vme, has launched a Hispanic Social Media campaign to encourage germ prevention, entitled &#8220;Hogar + Sanito en Tres Pasitos.&#8221;  The program aims to help families create a healthier home by following three simple steps: receiving a flu shot, washing their hands and disinfecting surfaces. The campaign also includes a specially commissioned song called &#8220;Hogar + Sanito en Tres Pasitos&#8221;, composed by children&#8217;s music author, Suni Paz and performed by Vme&#8217;s TuBebe host, Minerva Borjas, as part of two musical video vignettes featuring Minerva and the characters from the famous Spanish cartoon series, &#8220;Las Tres Mellizas Bebes.&#8221; The vignettes are airing on Vme and Clorox® Latino&#8217;s Facebook page from now through March 2012. &#8220;We thought the &#8216;Hogar + Sanito en Tres Pasitos&#8217; song would be a unique and fun way for parents to entertain and teach their kids how to help keep the flu and cold viruses [...]]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/online_marketing/social-media-hispanic-online/hispanic-social-media-campaign-for-clorox/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Social Media Campaign for Travel and Tourism Industry</title>
		<link>http://hispanic-marketing.com/bl/online_marketing/social-media-hispanic-online/social-media-campaign-for-travel-and-tourism-industry/</link>
		<comments>http://hispanic-marketing.com/bl/online_marketing/social-media-hispanic-online/social-media-campaign-for-travel-and-tourism-industry/#comments</comments>
		<pubDate>Tue, 19 Jul 2011 15:04:19 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media campaigns]]></category>
		<category><![CDATA[Travel and Toursim]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=1628</guid>
		<description><![CDATA[Facebook is not always the solution when planning or executing a Social Media campaign, especially when the industry is Travel and Tourism. TripAdvisor, the New York Times Travel section, Driftr.com, TripSay, ThornTree, and many other Social Media sites would be a more suitable choice. 50 million reviews and opinions on TripAdvisor, the world&#8217;s largest Travel site, would definitely back this up. TripAdvisor has doubled its content in two years and features more user-generated content than any other Travel website. TripAdvisor announced today that it has reached the 50 million reviews and opinions milestone In January 2005, TripAdvisor reached one million published reviews and opinions, then grew to 10 million in June 2007, 25 million in July 2009 and now features 50 million reviews and opinions — more user-generated content than any other travel site.  TripAdvisor currently publishes 25 new contributions every minute thanks to its active traveler community of more than 20 million members worldwide. &#8220;When we first launched TripAdvisor we knew there would be an appetite among travelers for honest reviews written by real people. Eleven years later, we are tremendously proud to have reached 50 million reviews and opinions which help over 40 million travelers a month around the world plan and experience [...]]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/online_marketing/social-media-hispanic-online/social-media-campaign-for-travel-and-tourism-industry/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why Marketers Should Care About Reaching Latina Bloggers</title>
		<link>http://hispanic-marketing.com/bl/research/why-marketers-should-care-about-reaching-latina-bloggers/</link>
		<comments>http://hispanic-marketing.com/bl/research/why-marketers-should-care-about-reaching-latina-bloggers/#comments</comments>
		<pubDate>Wed, 15 Dec 2010 14:23:54 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[Research]]></category>
		<category><![CDATA[demographics]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[hispanic market research]]></category>
		<category><![CDATA[hispanic marketing]]></category>
		<category><![CDATA[Latina bloggers]]></category>
		<category><![CDATA[LATISM]]></category>
		<category><![CDATA[online hispanics]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[Technorati]]></category>
		<category><![CDATA[US Hispanics]]></category>
		<category><![CDATA[word-of-mouth]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=1528</guid>
		<description><![CDATA[The first gift of the season goes to my dear friend, Elianne Ramos.:)  Elianne is an incredibly talented, knowledgeable, and hard working human being, she is the Principal &#38; CEO of Speak Hispanic communications and vice-chair of Communications and PR for Latinos in Social Media (LATISM.) She is constantly on the go, generating great ideas and positively impacting the U.S. community. As if this wasn&#8217;t enough, she was the vice president, creative director and founder of i3 Creative Group, managing production teams working concurrently in the United States, Mexico, Uruguay and Argentina. In over 15 years of  creative direction, copy writing, public speaking, public relations and TV commercial production experience, Elianne has developed broadcast, multimedia and social media campaigns for high-profile clients. Her writing has appeared in numerous books and publications including the Chicken Soup for the Soul series and now, for the first time-ever, on the Hispanic Marketing blog. Please, enjoy Elianne&#8217;s article. Elianne, this one is with all of the Target Latino love. Why Marketers Should Care About Reaching Latina Bloggers Even with the well-documented explosion of the Hispanic market, Internet sources like Technorati, which by 2008 was indexing 112.8 million blogs, have never touched upon the topic of&#8230; [continues [...]]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/research/why-marketers-should-care-about-reaching-latina-bloggers/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Ford Goes All Social For New Focus</title>
		<link>http://hispanic-marketing.com/bl/marketing-strategies/ford-goes-all-social-for-new-focus/</link>
		<comments>http://hispanic-marketing.com/bl/marketing-strategies/ford-goes-all-social-for-new-focus/#comments</comments>
		<pubDate>Thu, 07 Oct 2010 13:31:17 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[ford]]></category>
		<category><![CDATA[Ford Fiesta]]></category>
		<category><![CDATA[Ford Focus social media]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[social media campaigns]]></category>
		<category><![CDATA[social media programs]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=1210</guid>
		<description><![CDATA[Ford is following up the social-media launch of the 2011 Explorer and a current blog-centric test-drive program for the F-150 pickup with a world-wide program supporting the next-generation Focus car. The test-drive program invites bloggers, people with popular social media pages and lots of Facebook friends to apply to participate in a global consumer test drive program for its Focus and then to talk about the car online. The company will bring 100 people to Europe in early &#8217;11 &#8212; when the car launches &#8212; to spend two days driving the car and learning about it. Ford will select them through a Facebook application. The company announced the program on Thursday at the Paris Motor Show. The car launches in the U.S. The program, &#8220;Focus Global Test Drive &#8212; Start More Than a Car&#8221; starts after the Paris Motor Show with the company accepting applications at the &#8220;Global Drive&#8221; tab at Ford&#8217;s Facebook page for Focus. Applicants have to submit a video clip to the Facebook page explaining why they should be selected to be part of the event and how they would benefit a charitable cause cause in their community with a donation from Ford. Each driver will be [...]]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/marketing-strategies/ford-goes-all-social-for-new-focus/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Facebook and Coca-Cola Bring “Like” To The Real World</title>
		<link>http://hispanic-marketing.com/bl/online_marketing/facebook-and-coca-cola-bring-like-to-the-real-world/</link>
		<comments>http://hispanic-marketing.com/bl/online_marketing/facebook-and-coca-cola-bring-like-to-the-real-world/#comments</comments>
		<pubDate>Wed, 25 Aug 2010 14:30:32 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[coca-cola]]></category>
		<category><![CDATA[Coke]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[Israel]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[RFID]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=1163</guid>
		<description><![CDATA[Facebook’s “Like” functionality arrived in the real world this past month in Israel when Coke added RFID bracelets (Radio Frequency Identification) to the company’s Coca-Cola Village summer resort event, making it easy for high school attendees to share their experiences instantly on Facebook.  Throughout the Village’s 40+ experiences teens simply placed their RFID bracelets on “Like” placards to update their Facebook feed with a “Like” about a pool, spa, extreme sports, food and more all found at the Coca-Cola Village.  Also, if teens were photographed by one of the event’s official photographers the RFID technology automatically tagged everyone in the photo and uploaded it to each relevant Facebook profile. Every day the Village was open up to 650 people attended.  Those 650 people each posted on [continue on page 2]]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/online_marketing/facebook-and-coca-cola-bring-like-to-the-real-world/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Top 10 Social Networking Websites and Forums</title>
		<link>http://hispanic-marketing.com/bl/advertising/hispanic-media/top-10-social-networking-websites-and-forums/</link>
		<comments>http://hispanic-marketing.com/bl/advertising/hispanic-media/top-10-social-networking-websites-and-forums/#comments</comments>
		<pubDate>Mon, 16 Aug 2010 13:06:31 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[hispanic media]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Hispanics online]]></category>
		<category><![CDATA[MySpace]]></category>
		<category><![CDATA[social forums]]></category>
		<category><![CDATA[social networking sites]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=1121</guid>
		<description><![CDATA[Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million US internet users. Hitwise measures more than 1 million unique websites on a daily basis, including sub-domains of larger websites. Hitwise categorizes websites into industries on the basis of subject matter and content, as well as market orientation and competitive context. The market share of visits percentage does not include traffic for all sub-domains of certain websites that could be reported on separately.]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/advertising/hispanic-media/top-10-social-networking-websites-and-forums/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Digital Marketing Trends You Need To Know About &#8211; updated</title>
		<link>http://hispanic-marketing.com/bl/online_marketing/digital-marketing-trends-you-need-to-know-about-updated/</link>
		<comments>http://hispanic-marketing.com/bl/online_marketing/digital-marketing-trends-you-need-to-know-about-updated/#comments</comments>
		<pubDate>Wed, 04 Aug 2010 13:50:28 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[digital marketing trends]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[fan apps]]></category>
		<category><![CDATA[local ad targeting]]></category>
		<category><![CDATA[mobile integrated solutions]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[social media advertising]]></category>
		<category><![CDATA[video email campaigns]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=1080</guid>
		<description><![CDATA[Online Display Advertising Banner ads may sound like an antiquated way to get noticed, but actually display advertising is becoming much more interesting due to two important trends. One such trend is better local ad targeting. Several companies, such as Local.com, LinkedIn and Facebook, have announced that they&#8217;re getting into the local targeting game by offering geography-based advertising along with the standard demographic or keyword targeting you&#8217;d expect. Local targeting is already prevalent in search engine marketing and it&#8217;s good to know that display ads are heading in the same direction. The other noticeable trend to get excited about is the movement toward ad pricing based on cost-per-action rather than cost-per-click. Paying for ads based on CPA means that you don&#8217;t pay the publisher until you get the action you want from the ad. For example, if you want your online display ad to drive someone to an online store to buy the advertised product, you won&#8217;t have to pay until someone actually clicks the ad and completes the purchase. Several companies have announced an emphasis on CPA tracking and billing. Online Retail Promotions Selling physical goods has long been about driving traffic to your e-commerce store so prospective customers can see and buy your products. That [...]]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/online_marketing/digital-marketing-trends-you-need-to-know-about-updated/feed/</wfw:commentRss>
		<slash:comments>11</slash:comments>
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		<item>
		<title>Women Seek Online Communities To Validate Purchases</title>
		<link>http://hispanic-marketing.com/bl/advertising/hispanic-media/women-seek-online-communities-to-validate-purchases/</link>
		<comments>http://hispanic-marketing.com/bl/advertising/hispanic-media/women-seek-online-communities-to-validate-purchases/#comments</comments>
		<pubDate>Wed, 19 May 2010 13:20:32 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[hispanic media]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[influencers]]></category>
		<category><![CDATA[online communities]]></category>
		<category><![CDATA[online search]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[women online]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=984</guid>
		<description><![CDATA[If a new study is to be believed, you should be building direct relationships through search, online and mobile Web sites with women who show interest. It will become one of the most valuable marketing tools a company can have. The joint study from iVillage and SheSpeaks highlights that interaction between women through online community Web sites, forums and message boards have a &#8220;dramatic&#8221; influence on driving product preference, loyalty, and purchase. Online coupons and customer reviews continue to influence purchases. Women are 77% more likely to look for products and 67% more likely to purchase them in a store after reading online reviews on a community forum or message board. The study reveals that while social media networks like Facebook and Twitter are valuable communications channels, with 51% of women actively following brands and retailers online, these channels are relatively less &#8212; 19% &#8212; influential in prompting purchases. Other forms of marketing that prove influential include online coupons at 68%; online product reviews by consumers, 61%; emails from companies or brands, 45%; and articles read online, 41%. About half of the women responding to the survey spend between six and 30 minutes preparing for a shopping trip, and two-thirds [...]]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/advertising/hispanic-media/women-seek-online-communities-to-validate-purchases/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Social Media Adoption Yields New Customers For Small Businesses</title>
		<link>http://hispanic-marketing.com/bl/online_marketing/social-media-hispanic-online/social-media-adoption-yields-new-customers-for-small-businesses/</link>
		<comments>http://hispanic-marketing.com/bl/online_marketing/social-media-hispanic-online/social-media-adoption-yields-new-customers-for-small-businesses/#comments</comments>
		<pubDate>Mon, 08 Mar 2010 14:46:29 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[brand awareness]]></category>
		<category><![CDATA[brand management]]></category>
		<category><![CDATA[customer engagement]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[reputation management]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[social media monitoring]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=905</guid>
		<description><![CDATA[The third wave of the Small Business Success Index, by Network Solutions and the University of Maryland&#8217;s Robert H. Smith School of Business, reports social media adoption by small businesses has doubled from 12% to 24% in the last year. Small businesses are increasingly investing in applications including blogs, Facebook and LinkedIn profiles. Small Business Social Media Sources and Usage Social Media Exposure % of Small Businesses Using Company page on social networking site 75% Post status updates and/or articles of interest on social networking sites 69 Build network through sites like LinkedIn 57 Monitor positive/negative feedback about own organization on social networks 54 Have blog on areas of expertise 39 Tweet about area of expertise 26 Use Twitter as customer service channel 16 Other 8 Source: SBSI/NetSolutions, February 2010 Key social media usage highlights (% of respondents) 75% surveyed have a company page on a social networking site 61% use social media for identifying and attracting new customers 57% have built a network through a site like LinkedIn 45% expect social media to be profitable in the next twelve months Dr. Alan Glazier, CEO and Founder of an eye and vision care center, said &#8220;&#8230; I was forced to consider [...]]]></description>
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