Hispanic Marketing Blog is an initiative of Target Latino, a multicultural marketing consulting firm with a Latino / Hispanic twist.
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Latinas consult with their social network before they make a purchase 63% of the women interviewed use Orkut, Facebook, Twitter and other social media networks to search for information before purchasing a product or service Books, magazines and electronics are the categories consulted the most Women now represent the majority of users of social networks...
Hispanic Social Media Campaign for Clorox Campaign to Include Musical Video Vignettes, Performed by Television Personality and Singer Minerva Borjas Clorox Launches Hispanic Social Media Campaign “Hogar + Sanito en Tres Pasitos” Campaign Encouraging Hispanic Families to Have a Healthier Home To help Hispanic families kick-off their new year, The Clorox Company, in partnership...
Facebook is not always the solution when planning or executing a Social Media campaign, especially when the industry is Travel and Tourism. TripAdvisor, the New York Times Travel section, Driftr.com, TripSay, ThornTree, and many other Social Media sites would be a more suitable choice. 50 million reviews and opinions on TripAdvisor, the world’s largest...
The first gift of the season goes to my dear friend, Elianne Ramos.:) Elianne is an incredibly talented, knowledgeable, and hard working human being, she is the Principal & CEO of Speak Hispanic communications and vice-chair of Communications and PR for Latinos in Social Media (LATISM.) She is constantly on the go, generating great ideas and...
Ford is following up the social-media launch of the 2011 Explorer and a current blog-centric test-drive program for the F-150 pickup with a world-wide program supporting the next-generation Focus car. The test-drive program invites bloggers, people with popular social media pages and lots of Facebook friends to apply to participate in a global consumer...
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