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	<title>Hispanic Marketing Blog &#187; education</title>
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		<title>Inside Hispanic America</title>
		<link>http://hispanic-marketing.com/bl/hispanic-marketing/inside-hispanic-america/</link>
		<comments>http://hispanic-marketing.com/bl/hispanic-marketing/inside-hispanic-america/#comments</comments>
		<pubDate>Thu, 07 Jan 2010 15:04:59 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[Hispanic culture]]></category>
		<category><![CDATA[hispanic customer acquisition]]></category>
		<category><![CDATA[hispanic marketing]]></category>
		<category><![CDATA[acculturation]]></category>
		<category><![CDATA[atlanta]]></category>
		<category><![CDATA[best multicultural awareness article]]></category>
		<category><![CDATA[demographics]]></category>
		<category><![CDATA[education]]></category>
		<category><![CDATA[Hispanic advertising]]></category>
		<category><![CDATA[Hispanic consumer]]></category>
		<category><![CDATA[Hispanic expertise]]></category>
		<category><![CDATA[hispanic market research]]></category>
		<category><![CDATA[Hispanic market segmentation]]></category>
		<category><![CDATA[Immigration]]></category>
		<category><![CDATA[online hispanics]]></category>
		<category><![CDATA[politics]]></category>
		<category><![CDATA[Spanish language]]></category>
		<category><![CDATA[US Hispanics]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=804</guid>
		<description><![CDATA[by Claudia &#8220;Havi&#8221; Goffan Winner of the Publisher&#8217;s Multicultural Award Category: Best Multicultural Awareness Article What is life like in America for Hispanic Americans?  What are their thoughts and concerns about family, employment, education, religion, opportunities, and healthcare?  We asked Claudia Goffan, founder of Target Latino, an Atlanta based marketing and consulting firm specializing in the Hispanic market, to provide &#8220;The College World Reporter&#8221; readers with her own views from inside Hispanic America. Here is our interview: Q.Could you give us an inside look at Hispanic or Latino life? A. To fully understand the Hispanic market, you need to analyze it by country of origin, level of acculturation, age, sex, marital status and educational level. Although some generalizations can be made, they have to be understood as such and not as an answer to comprehending the culture. Let&#8217;s talk about some of the generalizations about the Hispanic culture. The very first one that comes to mind is about family being the first priority, the children are celebrated and sheltered and the wife usually fulfills a domestic role. Hispanics have a long Roman Catholic tradition and this usually implies quite a fatalistic outlook where destiny is in the hands of God. Latin American [...]]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/hispanic-marketing/inside-hispanic-america/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
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		<title>SABEResPODER &amp; Best Buy Partner to Promote Informed Shopping Decisions During This Holiday Season</title>
		<link>http://hispanic-marketing.com/bl/hispanic-marketing/hispanic-business-hispanic-marketing/saberespoder-best-buy-partner-to-promote-informed-shopping-decisions-during-this-holiday-season/</link>
		<comments>http://hispanic-marketing.com/bl/hispanic-marketing/hispanic-business-hispanic-marketing/saberespoder-best-buy-partner-to-promote-informed-shopping-decisions-during-this-holiday-season/#comments</comments>
		<pubDate>Thu, 17 Dec 2009 22:04:40 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[hispanic business]]></category>
		<category><![CDATA[Hispanic culture]]></category>
		<category><![CDATA[education]]></category>
		<category><![CDATA[Hispanic business]]></category>
		<category><![CDATA[Hispanic consumer]]></category>
		<category><![CDATA[Latino Youth]]></category>
		<category><![CDATA[Los Angeles]]></category>
		<category><![CDATA[Spanish language]]></category>
		<category><![CDATA[US Hispanics]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=796</guid>
		<description><![CDATA[The initiative aims at educating the Latino community on how best to take advantage of the technology at their reach. Best Buy unites with SABEResPODER to educate the Hispanic community about how to get the most out of the latest technology and understand their rights as consumers. Various studies show that Latinos purchase more televisions, digital cameras, cell phones, and computers than the average population. However, Raul P. Lomeli-Azoubel, Executive Chairman for SABEResPODER, said that, &#8220;the statistics also reveal a different reality: the technological advances, that serve to make our lives easier, are not being used to their full potential.&#8221; For this reason, SABEResPODER, with Best Buy&#8217;s support, has published an educational guide about &#8220;New Technologies&#8221; with the main objective of sharing vital information, so that consumers can learn more about their options. The educational campaign also includes an informative video on the subject and workshops that will be offered to community groups. The goal of the initiative is to promote smarter, more informed, consumer electronic shopping, and help the community purchase products that actually meet their specific needs. &#8220;Our knowledgeable, non-commission sales specialists are trained specifically to help our customers find the right product solution to best fit their [...]]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/hispanic-marketing/hispanic-business-hispanic-marketing/saberespoder-best-buy-partner-to-promote-informed-shopping-decisions-during-this-holiday-season/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<title>Hispanic Children In U.S. At Greater Risk For Obesity Than Other Ethnic/Racial Groups</title>
		<link>http://hispanic-marketing.com/bl/research/hispanic-children-in-u-s-at-greater-risk-for-obesity-than-other-ethnicracial-groups/</link>
		<comments>http://hispanic-marketing.com/bl/research/hispanic-children-in-u-s-at-greater-risk-for-obesity-than-other-ethnicracial-groups/#comments</comments>
		<pubDate>Thu, 05 Nov 2009 21:24:38 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[Health]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[diabetes]]></category>
		<category><![CDATA[education]]></category>
		<category><![CDATA[health]]></category>
		<category><![CDATA[Hispanic children]]></category>
		<category><![CDATA[hispanic market research]]></category>
		<category><![CDATA[nutrition]]></category>
		<category><![CDATA[obesity]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=722</guid>
		<description><![CDATA[The prevalence of overweight in the US population is among the highest in Mexican-American children and adolescents. In a study of 1,030 Hispanic children between the ages of 4 and 19, published in the June 2009 issue of the Journal of the American Dietetic Association, researchers from the Baylor College of Medicine found less than optimal diets in both overweight and non-overweight participants. According to the National Health and Nutrition Examination Surveys (NHANES), in 2005-2006 the prevalence of overweight among children (2-19 years) from all ethnic/racial groups was 15.5%. For Mexican-American males and females (2-19 years) the prevalence was 23.2% and 18.5%, respectively. Although the US environment encourages a sedentary lifestyle and excess food intake, the Hispanic population is burdened with additional risk factors for childhood obesity including parental obesity, low socioeconomic status (SES), recent immigration, acculturation to US diet and lifestyle, and limited health insurance coverage. The VIVA LA FAMILIA Study was designed to identify genetic and environmental factors contributing to childhood obesity in the Hispanic population. It provided the novel opportunity to assess the diet of a large cohort of Hispanic children from low-SES families at high risk for obesity (1,030 children from 319 families in Houston, Texas). On [...]]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/research/hispanic-children-in-u-s-at-greater-risk-for-obesity-than-other-ethnicracial-groups/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
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		<title>First Bilingual Educational Toy Brand, Ingenio(TM), Hits the U.S. Market</title>
		<link>http://hispanic-marketing.com/bl/demographics/children-latino-market/first-bilingual-educational-toy-brand-ingeniotm-hits-the-u-s-market/</link>
		<comments>http://hispanic-marketing.com/bl/demographics/children-latino-market/first-bilingual-educational-toy-brand-ingeniotm-hits-the-u-s-market/#comments</comments>
		<pubDate>Tue, 03 Nov 2009 18:46:39 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[children Latino market]]></category>
		<category><![CDATA[hispanic customer acquisition]]></category>
		<category><![CDATA[acculturation]]></category>
		<category><![CDATA[demographics]]></category>
		<category><![CDATA[education]]></category>
		<category><![CDATA[Hispanic children]]></category>
		<category><![CDATA[Spanish language]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=725</guid>
		<description><![CDATA[Alpharetta, Ga.-based Smart Play, LLC has launched Ingenio(TM), the first entirely bilingual brand of educational toys and games in the United States. The product line features 10 portable, affordable toys and games that teach a comprehensive range of early learning skills in English and Spanish &#8211; fine motor, reading, writing, math, vocabulary, geography and problem solving. Ingenio&#8217;s bilingual product line ranges from electronic learning toys and puzzles to educational games. All products emphasize English and Spanish equally to enable the child to learn a second language easily. The light-weight, travel-friendly products offer children dynamic, &#8220;unplugged&#8221; playtime, free from the chain-and-drain of a computer or television. Unlocking a world of opportunities, Ingenio helps preschool and grade school children (ages 3-8 years) learn both languages in the context of fun. Smart Play&#8217;s products are bilingual by design(TM) to facilitate learning at an early age, which research indicates is the prime time for language acquisition. The proven benefits of bilingualism include greater cognitive flexibility, improved powers of concept formation and enhanced creativity. Spanish is the second-most prominent language in the country, and nearly 25 percent of all U.S. children between the ages of 3 and 6 are of Hispanic origin (a number that is [...]]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/demographics/children-latino-market/first-bilingual-educational-toy-brand-ingeniotm-hits-the-u-s-market/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
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		<title>Hispanic Immigrants’ Children Fall Behind Peers Early, Study Finds</title>
		<link>http://hispanic-marketing.com/bl/hispanic-marketing/immigration-hispanic-marketing/hispanic-immigrants%e2%80%99-children-fall-behind-peers-early-study-finds/</link>
		<comments>http://hispanic-marketing.com/bl/hispanic-marketing/immigration-hispanic-marketing/hispanic-immigrants%e2%80%99-children-fall-behind-peers-early-study-finds/#comments</comments>
		<pubDate>Mon, 02 Nov 2009 03:56:55 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[children Latino market]]></category>
		<category><![CDATA[Hispanic culture]]></category>
		<category><![CDATA[immigration]]></category>
		<category><![CDATA[Latin America]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[acculturation]]></category>
		<category><![CDATA[demographics]]></category>
		<category><![CDATA[education]]></category>
		<category><![CDATA[Hispanic children]]></category>
		<category><![CDATA[hispanic market research]]></category>
		<category><![CDATA[Immigration]]></category>
		<category><![CDATA[US Hispanics]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=720</guid>
		<description><![CDATA[A great example of a study (or its interpretation) that misleads readers. This is a problem that stems from poverty and parents with a low educational level. This is definitely not related to the parent&#8217;s immigration status. Children from Hispanic immigrants whose parents have a very high level of education do even better than their American counterpart. Feel free to comment. Claudia Goffan Here is the article: The children of Hispanic immigrants tend to be born healthy and start life on an intellectual par with other American children, but by the age of 2 they begin to lag in linguistic and cognitive skills, a new study by researchers at the University of California, Berkeley, shows. The study highlights a paradox that has bedeviled educators and Hispanic families for some time. By and large, mothers from Latin American countries take care of their health during their pregnancies and give birth to robust children, but those children fall behind their peers in mental development by the time they reach grade school, and the gap tends to widen as they get older. The new Berkeley study suggests the shortfall may start even before the children enter preschool, supporting calls in Washington to spend more on [...]]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/hispanic-marketing/immigration-hispanic-marketing/hispanic-immigrants%e2%80%99-children-fall-behind-peers-early-study-finds/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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		<title>Procter &amp; Gamble Supports Latino Education with a $1.5 Million Pledge to the Hispanic Scholarship Fund</title>
		<link>http://hispanic-marketing.com/bl/demographics/hispanic-youth/procter-gamble-supports-latino-education-with-a-1-5-million-pledge-to-the-hispanic-scholarship-fund/</link>
		<comments>http://hispanic-marketing.com/bl/demographics/hispanic-youth/procter-gamble-supports-latino-education-with-a-1-5-million-pledge-to-the-hispanic-scholarship-fund/#comments</comments>
		<pubDate>Thu, 08 Oct 2009 20:02:48 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[hispanic customer acquisition]]></category>
		<category><![CDATA[hispanic youth]]></category>
		<category><![CDATA[economy]]></category>
		<category><![CDATA[education]]></category>
		<category><![CDATA[finance]]></category>
		<category><![CDATA[Latino Youth]]></category>
		<category><![CDATA[US Hispanics]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=664</guid>
		<description><![CDATA[Scholarship applications now available until Feb. 2010 Procter &#38; Gamble (P&#38;G) (NYSE: PG) and the Hispanic Scholarship Fund (HSF) are pleased to announce that P&#38;G is awarding $1.5 million under the company&#8217;s Live, Learn and Thrive(TM) global cause to support HSF, the leading Hispanic organization devoted to awarding university scholarships. The grant will be provided over the next four years to support scholarships to increase participation from Hispanics in the STEM (science, technology, engineering and mathematics) areas, as well as sponsoring educational outreach programs. This contribution will help award 192, $2,500 scholarships to eligible Hispanic students nationwide in the next four years. Thanks to the support of companies like Procter &#38; Gamble, the Hispanic Scholarship Fund has given over 90,000 scholarships to students in need worth over $250 million in the past 34 years. Two-thirds of these students were the first in their families to go to college. &#8220;Through the Live, Learn and Thrive Scholarship program, P&#38;G is enabling a cadre of academically talented, low income, first in family to attend college students complete an important new step in realizing the American dream. And, by focusing on STEM majors, P&#38;G is strategically investing in future career paths destined to assure continued success [...]]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/demographics/hispanic-youth/procter-gamble-supports-latino-education-with-a-1-5-million-pledge-to-the-hispanic-scholarship-fund/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<title>Oldways Releases Latino Health Tool Kit for Latino Nutrition Month</title>
		<link>http://hispanic-marketing.com/bl/demographics/hispanic-women/oldways-releases-latino-health-tool-kit-for-latino-nutrition-month/</link>
		<comments>http://hispanic-marketing.com/bl/demographics/hispanic-women/oldways-releases-latino-health-tool-kit-for-latino-nutrition-month/#comments</comments>
		<pubDate>Thu, 17 Sep 2009 16:48:59 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[Health]]></category>
		<category><![CDATA[Hispanic culture]]></category>
		<category><![CDATA[hispanic online]]></category>
		<category><![CDATA[hispanic women]]></category>
		<category><![CDATA[Latin America]]></category>
		<category><![CDATA[education]]></category>
		<category><![CDATA[health]]></category>
		<category><![CDATA[Hispanic children]]></category>
		<category><![CDATA[Latino Nutrition Coalition]]></category>
		<category><![CDATA[nutrition]]></category>
		<category><![CDATA[obesity]]></category>
		<category><![CDATA[online hispanics]]></category>
		<category><![CDATA[promotions]]></category>
		<category><![CDATA[Spanish language]]></category>
		<category><![CDATA[US Hispanics]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=638</guid>
		<description><![CDATA[Target Latino thanks the Latino Nutrition Coalition and Oldways for allowing us to publish this important information for dissemination within our community. Let&#8217;s hope that we all work together for the betterment of our nutrition and that of our children. &#8212;&#8212;&#8212;&#8212;&#8212;- BOSTON, September 15, 2009 &#8211; In celebration of Latino Nutrition Month from September 15 through October 15, Oldways and the Latino Nutrition Coalition (LNC) have released Latino Living &#8211; A Guide to Better Health Through Traditional Food and Active Lifestyles &#8211; for both consumers and health professionals. &#8220;Latino Living was originally designed for health professionals and dietitians, but it is so user friendly and simple that it&#8217;s perfect for consumers from coast to coast,&#8221; said Sara Baer-Sinnott, Executive Vice President of Oldways. For Consumers, the kit offers: A 7-day Healthy Latino Meal Plan, with recipes and grocery list. A bilingual Latino Lifestyle Calendar, featuring a tip-a-day for following the healthy Latin American diet. New, illustrated, bilingual Latin American Diet Pyramid, with basic guidelines to help plan daily meals. The following in both English and Spanish: A list of Latin American super foods Kitchen Strategies: time savers and smart swaps Tip for Kids: cooking, lunches and snacks Tips on how [...]]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/demographics/hispanic-women/oldways-releases-latino-health-tool-kit-for-latino-nutrition-month/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
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		<title>Sears Holdings Launches First-Ever National Hispanic Initiative For Hispanic Heritage Month</title>
		<link>http://hispanic-marketing.com/bl/demographics/hispanic-youth/sears-holdings-launches-first-ever-national-hispanic-initiative-for-hispanic-heritage-month/</link>
		<comments>http://hispanic-marketing.com/bl/demographics/hispanic-youth/sears-holdings-launches-first-ever-national-hispanic-initiative-for-hispanic-heritage-month/#comments</comments>
		<pubDate>Wed, 16 Sep 2009 14:36:11 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[children Latino market]]></category>
		<category><![CDATA[Hispanic culture]]></category>
		<category><![CDATA[hispanic customer acquisition]]></category>
		<category><![CDATA[hispanic online]]></category>
		<category><![CDATA[hispanic youth]]></category>
		<category><![CDATA[education]]></category>
		<category><![CDATA[Hispanic children]]></category>
		<category><![CDATA[Latino Youth]]></category>
		<category><![CDATA[online hispanics]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=624</guid>
		<description><![CDATA[Introduces new bilingual social networking site for students and parents HOFFMAN ESTATES, Ill., Sept. 15 /PRNewswire/ &#8212; Inspired by the many Hispanic families who help their children become the first to attend college, Sears Holdings has launched the PRIMERO Hispanic Heritage Scholarship(SM) and bilingual, social networking education website in celebration of Hispanic Heritage Month (September 15 &#8211; October 15). In Spanish, &#8220;primero&#8221; means &#8220;first&#8221;. The PRIMERO scholarship awards up to $10,000 toward college costs for those who are &#8220;first&#8221; in their family to attend college, as well as those continuing the family&#8217;s tradition of attaining a higher education. In addition to applying for the scholarship, students and their parents can also learn about the college planning process via the PRIMERO Hispanic Heritage Scholarship(SM) site &#8212; www.shcprimerobeca.com. SHC also offers a scholarship to associates of Sears, Kmart, Lands&#8217; End and Orchard Supply Hardware. With more than 46 million Hispanics now living in the U.S. and more than 132 million expected by 2050*, the PRIMERO Hispanic Heritage Scholarship(SM) education initiative is one of the ways Sears Holdings is reaching out to the Hispanic community. Sears recently launched a fully Spanish-translated website, espanol.sears.com, giving Spanish-speaking customers full access to its wide range of home [...]]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/demographics/hispanic-youth/sears-holdings-launches-first-ever-national-hispanic-initiative-for-hispanic-heritage-month/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
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		<title>Walden University Launches B.S. in Business Administration Taught in Spanish, Delivered Online; Offers Tuition Success Award</title>
		<link>http://hispanic-marketing.com/bl/hispanic-marketing/hispanic-culture/walden-university-launches-b-s-in-business-administration-taught-in-spanish-delivered-online-offers-tuition-success-award/</link>
		<comments>http://hispanic-marketing.com/bl/hispanic-marketing/hispanic-culture/walden-university-launches-b-s-in-business-administration-taught-in-spanish-delivered-online-offers-tuition-success-award/#comments</comments>
		<pubDate>Wed, 05 Aug 2009 16:02:37 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[Hispanic culture]]></category>
		<category><![CDATA[hispanic online]]></category>
		<category><![CDATA[education]]></category>
		<category><![CDATA[Hispanic market segmentation]]></category>
		<category><![CDATA[online hispanics]]></category>
		<category><![CDATA[Spanish language]]></category>
		<category><![CDATA[US Hispanics]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=382</guid>
		<description><![CDATA[Extends access to higher education for Spanish-dominant adults MINNEAPOLIS, July 29 /PRNewswire/ &#8211; Walden University has launched an online B.S. in Business Administration degree taught in Spanish with the option to learn English. The curriculum is fully delivered in Spanish, and is supported by a full suite of Spanish-language services. Walden&#8217;s program is designed to serve those for whom the English-language barrier is an obstacle to a degree from an accredited U.S. university. Census data show that one-half of the foreign-born population of the United States is Hispanic. Members of the Hispanic community are, in particular, expected to benefit from this program offering. &#8220;The segment of the Latino population that prefers learning and communicating in Spanish has not been well served by U.S. higher education institutions,&#8221; said Dr. Ivonne Chirino-Klevans, director of the Spanish-language B.S. in Business Administration program at Walden University. &#8220;Walden&#8217;s degree program removes the language obstacles preventing many eligible Hispanics from earning a degree. College ready, Spanish-dominant individuals now have a greater opportunity to improve their lives and advance their careers.&#8221; To help provide an opportunity for all eligible students to pursue a degree, Walden has announced it will offer a Walden University Academic Success Award. Open [...]]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/hispanic-marketing/hispanic-culture/walden-university-launches-b-s-in-business-administration-taught-in-spanish-delivered-online-offers-tuition-success-award/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
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