Hispanic Marketing Blog is an initiative of Target Latino, a multicultural marketing consulting firm with a Latino / Hispanic twist.
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by Claudia “Havi” Goffan Winner of the Publisher’s Multicultural Award Category: Best Multicultural Awareness Article What is life like in America for Hispanic Americans? What are their thoughts and concerns about family, employment, education, religion, opportunities, and healthcare? We asked Claudia Goffan, founder of Target Latino, an Atlanta based marketing and consulting firm specializing...
The initiative aims at educating the Latino community on how best to take advantage of the technology at their reach. Best Buy unites with SABEResPODER to educate the Hispanic community about how to get the most out of the latest technology and understand their rights as consumers. Various studies show that Latinos purchase more...
The prevalence of overweight in the US population is among the highest in Mexican-American children and adolescents. In a study of 1,030 Hispanic children between the ages of 4 and 19, published in the June 2009 issue of the Journal of the American Dietetic Association, researchers from the Baylor College of Medicine found less than...
Alpharetta, Ga.-based Smart Play, LLC has launched Ingenio(TM), the first entirely bilingual brand of educational toys and games in the United States. The product line features 10 portable, affordable toys and games that teach a comprehensive range of early learning skills in English and Spanish – fine motor, reading, writing, math, vocabulary, geography and...
A great example of a study (or its interpretation) that misleads readers. This is a problem that stems from poverty and parents with a low educational level. This is definitely not related to the parent’s immigration status. Children from Hispanic immigrants whose parents have a very high level of education do even better than...
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