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Reaching Hispanics The growth in Hispanic purchasing power between ’00 and ’07 was 80% greater than that of non-Hispanics. It’s a growing list of drool-worthy stats like those that have an increasing number of marketers honing in on the group. Eclipse Marketing just launched a Hispanic Marketing Division specifically to assist cable ops and...
Growing pool of 55+ workers will need to be tapped: AARP WASHINGTON (MarketWatch) — One day the recession will end, workers will be needed and the growing pool of older Hispanics may be a good option to fill job openings, according to a report released Monday by AARP. The pool of older Hispanic workers...
The Hispanic population in the United States has been growing substantially in recent years, providing businesses with burgeoning workforces. The Census Bureau expects that by 2015, 17% of the American population will be of Hispanic origin. Demographically, no group of Americans is growing faster than Hispanics. Hispanics are now 8% of the workforce and...
Very interesting article from Patricia Graham, Executive Vice President and Chief Marketing Officer of Knowledge Networks. The Recession As Hispanics See It by Patricia Graham, April 23, 2009, 11:30 AM It is no secret that the struggling economy is affecting everyone in one way or another. But how, specifically, are Hispanics viewing and weathering the...
by Claudia Goffan We are all very aware of the current immigration issues. New legislation is being passed nationwide that restricts the undocumented immigrant from renting an apartment, obtaining a driver’s license or getting a job. Areas with high concentration of non-acculturated Hispanics also suffer from frequent ICE (ex-INS) raids. This is a harsh...
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