Most Latino immigrants maintain some kind of connection to their native country by sending remittances, traveling back or telephoning relatives, but the extent of their attachment varies considerably. Only one-in-ten (9%) do all three of these so-called transnational activities; these…
Tag Archive for demographics
Hispanics, Health Insurance and Health Care Access
Six-in-ten Hispanic adults living in the United States who are neither citizens nor legal permanent residents lack health insurance, according to a new analysis by the Pew Hispanic Center of a survey it conducted in 2007.1 The nationwide survey offers…
Omniture and comScore to Deliver Unified Digital Audience Measurement Service
New, Unified Audience Measurement Capabilities to Provide Publishers a Deeper Understanding of Audience Reach and Advertisers the Intelligence Needed for More Effective Media Planning Omniture, Inc., a leading provider of online business optimization software, and comScore, Inc., a leader in…
Characteristics of Hispanic Millennials
As a market segment, Millennials are shaking the foundations of advertising and media. Enabled by technology, their lifestyle is characterized by instant text messaging, mobile media, and virtual social networking. Millennials Hispanics are 211% more likely to download content from the Internet than the general population. Over 60% of Hispanic Millennials are online.
Pepsi Optimism Project (POP) Finds Most Americans See the Glass as Half Full
Pepsi Optimism Project releases new data stating Americans are optimistic about the future. (PRNewsFoto/PepsiCo) Pepsi’s Second National Survey Reveals Americans Are Even More Optimistic than in 2008 Despite mixed economic signals and other tough issues facing the country, most Americans…