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	<title>Hispanic Marketing Blog &#187; demographics</title>
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		<title>Why Marketers Should Care About Reaching Latina Bloggers</title>
		<link>http://hispanic-marketing.com/bl/research/why-marketers-should-care-about-reaching-latina-bloggers/</link>
		<comments>http://hispanic-marketing.com/bl/research/why-marketers-should-care-about-reaching-latina-bloggers/#comments</comments>
		<pubDate>Wed, 15 Dec 2010 14:23:54 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[Research]]></category>
		<category><![CDATA[demographics]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[hispanic market research]]></category>
		<category><![CDATA[hispanic marketing]]></category>
		<category><![CDATA[Latina bloggers]]></category>
		<category><![CDATA[LATISM]]></category>
		<category><![CDATA[online hispanics]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[Technorati]]></category>
		<category><![CDATA[US Hispanics]]></category>
		<category><![CDATA[word-of-mouth]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=1528</guid>
		<description><![CDATA[The first gift of the season goes to my dear friend, Elianne Ramos.:)  Elianne is an incredibly talented, knowledgeable, and hard working human being, she is the Principal &#38; CEO of Speak Hispanic communications and vice-chair of Communications and PR for Latinos in Social Media (LATISM.) She is constantly on the go, generating great ideas and positively impacting the U.S. community. As if this wasn&#8217;t enough, she was the vice president, creative director and founder of i3 Creative Group, managing production teams working concurrently in the United States, Mexico, Uruguay and Argentina. In over 15 years of  creative direction, copy writing, public speaking, public relations and TV commercial production experience, Elianne has developed broadcast, multimedia and social media campaigns for high-profile clients. Her writing has appeared in numerous books and publications including the Chicken Soup for the Soul series and now, for the first time-ever, on the Hispanic Marketing blog. Please, enjoy Elianne&#8217;s article. Elianne, this one is with all of the Target Latino love. Why Marketers Should Care About Reaching Latina Bloggers Even with the well-documented explosion of the Hispanic market, Internet sources like Technorati, which by 2008 was indexing 112.8 million blogs, have never touched upon the topic of&#8230; [continues [...]]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/research/why-marketers-should-care-about-reaching-latina-bloggers/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
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		<title>Cell Phone Is Single Females’ New Best Friend</title>
		<link>http://hispanic-marketing.com/bl/demographics/cell-phone-is-single-females-new-best-friend/</link>
		<comments>http://hispanic-marketing.com/bl/demographics/cell-phone-is-single-females-new-best-friend/#comments</comments>
		<pubDate>Wed, 01 Sep 2010 14:19:57 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[demographics]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[hispanic women]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Outdoor]]></category>
		<category><![CDATA[Telecom]]></category>
		<category><![CDATA[Wireless]]></category>
		<category><![CDATA[Women]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=1130</guid>
		<description><![CDATA[Single mobile females (SMFs) &#8211; young single women who have cell phones &#8211; assign to their mobile devices an important role in relationships and dating, organizing their lives, and in fashion, according to a recent study commissioned by Samsung Telecommunications America. “The cell phone is an integral part of the SMF’s life, serving as a pocket-size detective, matchmaker, wing-woman and beyond. It is now officially a girl’s best friend,” said Randy Smith, VP of channel marketing for Samsung. Among the survey findings: More than two-thirds of women (73%) of women have ditched traditional, paper address books for their cell phones to keep track of contacts. The average number of cell phone contacts is 63. Almost one-third of respondents said they can tell a good amount about a person by the type of cell phone they have (32%). Some 12% of females surveyed said that they would be less likely to date someone if they had a big and bulky cell phone. Nearly three-quarters of females surveyed look at their cell phone, rather than their watch, to get the time (74%). More than one out of three SMFs have had a friend call them to interrupt a date (34%). A whopping 70% [...]]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/demographics/cell-phone-is-single-females-new-best-friend/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
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		<title>Hispanics Create More than Half of Food Growth</title>
		<link>http://hispanic-marketing.com/bl/demographics/hispanics-create-more-than-half-of-food-growth/</link>
		<comments>http://hispanic-marketing.com/bl/demographics/hispanics-create-more-than-half-of-food-growth/#comments</comments>
		<pubDate>Mon, 30 Aug 2010 14:51:44 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[demographics]]></category>
		<category><![CDATA[hispanic youth]]></category>
		<category><![CDATA[Marketing Research]]></category>
		<category><![CDATA[Behavioral Marketing]]></category>
		<category><![CDATA[Hispanic]]></category>
		<category><![CDATA[Measurement/Analytics]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Signs of What's to Come]]></category>
		<category><![CDATA[Youth]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=1136</guid>
		<description><![CDATA[In addition to being the largest driver of college enrollment growth, Hispanics have also become the most important U.S. demographic growth driver in the food, beverage and restaurant sectors,according to data from a Hispanic market research study. The U.S. Hispanic segment made up more than 50% of real U.S. food, beverage and restaurant growth between 2005 and 2008, generating $52 billion of new inflation-adjusted spending. In contrast, non-Hispanics generated $40 billion of new inflation adjusted spending during the same period. This means that between 2005 and 2008, Hispanics accounted for 57.7% of sales growth in the food, beverage and restaurant sector. The analysis indicates this growth can be attributed primarily to an increase in the number of U.S. Hispanic households, and secondly to an increase in consumer spending among U.S. Hispanics (which should likely continue rising as more Hispanics obtain college degrees and increase their earning potential). Source: Latinum]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/demographics/hispanics-create-more-than-half-of-food-growth/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
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		<title>U.S. Illegal Immigrant Population Down</title>
		<link>http://hispanic-marketing.com/bl/hispanic-marketing/immigration-hispanic-marketing/u-s-illegal-immigrant-population-down/</link>
		<comments>http://hispanic-marketing.com/bl/hispanic-marketing/immigration-hispanic-marketing/u-s-illegal-immigrant-population-down/#comments</comments>
		<pubDate>Thu, 11 Feb 2010 18:44:21 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[immigration]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[demographics]]></category>
		<category><![CDATA[hispanic market research]]></category>
		<category><![CDATA[Immigration]]></category>
		<category><![CDATA[US Hispanics]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=868</guid>
		<description><![CDATA[The number of illegal immigrants in the U.S. declined by one million since its peak in 2007 The number of illegal immigrants living in the U.S. dropped by one million people in two years, according to new estimates by the U.S. Department of Homeland Security. Government officials believe 10.8 million illegal immigrants lived in the country in Jan. 2009, down from a peak of nearly 12 million in 2007. If the official estimates are correct, not since 2005 has the population of illegal immigrants been as low as it was last year. The report, produced annually since 2005, is the government&#8217;s official tabulation of immigrants living here illegally. Source: Poder360]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/hispanic-marketing/immigration-hispanic-marketing/u-s-illegal-immigrant-population-down/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
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		<title>Inside Hispanic America</title>
		<link>http://hispanic-marketing.com/bl/hispanic-marketing/inside-hispanic-america/</link>
		<comments>http://hispanic-marketing.com/bl/hispanic-marketing/inside-hispanic-america/#comments</comments>
		<pubDate>Thu, 07 Jan 2010 15:04:59 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[Hispanic culture]]></category>
		<category><![CDATA[hispanic customer acquisition]]></category>
		<category><![CDATA[hispanic marketing]]></category>
		<category><![CDATA[acculturation]]></category>
		<category><![CDATA[atlanta]]></category>
		<category><![CDATA[best multicultural awareness article]]></category>
		<category><![CDATA[demographics]]></category>
		<category><![CDATA[education]]></category>
		<category><![CDATA[Hispanic advertising]]></category>
		<category><![CDATA[Hispanic consumer]]></category>
		<category><![CDATA[Hispanic expertise]]></category>
		<category><![CDATA[hispanic market research]]></category>
		<category><![CDATA[Hispanic market segmentation]]></category>
		<category><![CDATA[Immigration]]></category>
		<category><![CDATA[online hispanics]]></category>
		<category><![CDATA[politics]]></category>
		<category><![CDATA[Spanish language]]></category>
		<category><![CDATA[US Hispanics]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=804</guid>
		<description><![CDATA[by Claudia &#8220;Havi&#8221; Goffan Winner of the Publisher&#8217;s Multicultural Award Category: Best Multicultural Awareness Article What is life like in America for Hispanic Americans?  What are their thoughts and concerns about family, employment, education, religion, opportunities, and healthcare?  We asked Claudia Goffan, founder of Target Latino, an Atlanta based marketing and consulting firm specializing in the Hispanic market, to provide &#8220;The College World Reporter&#8221; readers with her own views from inside Hispanic America. Here is our interview: Q.Could you give us an inside look at Hispanic or Latino life? A. To fully understand the Hispanic market, you need to analyze it by country of origin, level of acculturation, age, sex, marital status and educational level. Although some generalizations can be made, they have to be understood as such and not as an answer to comprehending the culture. Let&#8217;s talk about some of the generalizations about the Hispanic culture. The very first one that comes to mind is about family being the first priority, the children are celebrated and sheltered and the wife usually fulfills a domestic role. Hispanics have a long Roman Catholic tradition and this usually implies quite a fatalistic outlook where destiny is in the hands of God. Latin American [...]]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/hispanic-marketing/inside-hispanic-america/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
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		<title>Understanding Latino Boomers</title>
		<link>http://hispanic-marketing.com/bl/demographics/understanding-latino-boomers/</link>
		<comments>http://hispanic-marketing.com/bl/demographics/understanding-latino-boomers/#comments</comments>
		<pubDate>Fri, 06 Nov 2009 02:19:43 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[demographics]]></category>
		<category><![CDATA[hispanic boomers]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[acculturation]]></category>
		<category><![CDATA[Hispanic consumer]]></category>
		<category><![CDATA[hispanic market research]]></category>
		<category><![CDATA[Hispanic market segmentation]]></category>
		<category><![CDATA[Latino boomers]]></category>
		<category><![CDATA[Spanish language]]></category>
		<category><![CDATA[US Hispanics]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=749</guid>
		<description><![CDATA[Focalyst, a reseach firm specialized in seniors and boomers, presented the results of a new study that provides valuable insights on one of the most complex segments of the U.S. Hispanic population: seniors Hispanic Boomers (those born between 1946 and 1964) represent approximately 10% of the US Boomer segment – over 7 million consumers – but cannot be segmented by language alone, a Focalyst study concludes. “Marketers need to look beyond language and understand the demographic, attitudinal and behavioral differences within the Hispanic Boomer market in order to reach this target,” said Jack Lett, executive director of Focalyst. Two in three Hispanic Boomers are “more acculturated,” considered either “Bicultural” or “Acculturated” : •Bicultural Hispanics – 24% of Hispanic Boomers – are US-born or foreign-born and have lived many years in the US; they are bilingual and consume both English and Spanish media; they identify with aspects of both cultures. •Acculturated Hispanics - 41% – are US-born and English-dominant; they consume English media; and they identify strongly with American culture, but still keep ties with their Hispanic culture. •Unacculturated Hispanics – 35% – are foreign-born and speak Spanish in the home; they consume more Spanish than non-Spanish media; and they identify [...]]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/demographics/understanding-latino-boomers/feed/</wfw:commentRss>
		<slash:comments>10</slash:comments>
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		<title>First Bilingual Educational Toy Brand, Ingenio(TM), Hits the U.S. Market</title>
		<link>http://hispanic-marketing.com/bl/demographics/children-latino-market/first-bilingual-educational-toy-brand-ingeniotm-hits-the-u-s-market/</link>
		<comments>http://hispanic-marketing.com/bl/demographics/children-latino-market/first-bilingual-educational-toy-brand-ingeniotm-hits-the-u-s-market/#comments</comments>
		<pubDate>Tue, 03 Nov 2009 18:46:39 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[children Latino market]]></category>
		<category><![CDATA[hispanic customer acquisition]]></category>
		<category><![CDATA[acculturation]]></category>
		<category><![CDATA[demographics]]></category>
		<category><![CDATA[education]]></category>
		<category><![CDATA[Hispanic children]]></category>
		<category><![CDATA[Spanish language]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=725</guid>
		<description><![CDATA[Alpharetta, Ga.-based Smart Play, LLC has launched Ingenio(TM), the first entirely bilingual brand of educational toys and games in the United States. The product line features 10 portable, affordable toys and games that teach a comprehensive range of early learning skills in English and Spanish &#8211; fine motor, reading, writing, math, vocabulary, geography and problem solving. Ingenio&#8217;s bilingual product line ranges from electronic learning toys and puzzles to educational games. All products emphasize English and Spanish equally to enable the child to learn a second language easily. The light-weight, travel-friendly products offer children dynamic, &#8220;unplugged&#8221; playtime, free from the chain-and-drain of a computer or television. Unlocking a world of opportunities, Ingenio helps preschool and grade school children (ages 3-8 years) learn both languages in the context of fun. Smart Play&#8217;s products are bilingual by design(TM) to facilitate learning at an early age, which research indicates is the prime time for language acquisition. The proven benefits of bilingualism include greater cognitive flexibility, improved powers of concept formation and enhanced creativity. Spanish is the second-most prominent language in the country, and nearly 25 percent of all U.S. children between the ages of 3 and 6 are of Hispanic origin (a number that is [...]]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/demographics/children-latino-market/first-bilingual-educational-toy-brand-ingeniotm-hits-the-u-s-market/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
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		<title>Hispanic Immigrants’ Children Fall Behind Peers Early, Study Finds</title>
		<link>http://hispanic-marketing.com/bl/hispanic-marketing/immigration-hispanic-marketing/hispanic-immigrants%e2%80%99-children-fall-behind-peers-early-study-finds/</link>
		<comments>http://hispanic-marketing.com/bl/hispanic-marketing/immigration-hispanic-marketing/hispanic-immigrants%e2%80%99-children-fall-behind-peers-early-study-finds/#comments</comments>
		<pubDate>Mon, 02 Nov 2009 03:56:55 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[children Latino market]]></category>
		<category><![CDATA[Hispanic culture]]></category>
		<category><![CDATA[immigration]]></category>
		<category><![CDATA[Latin America]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[acculturation]]></category>
		<category><![CDATA[demographics]]></category>
		<category><![CDATA[education]]></category>
		<category><![CDATA[Hispanic children]]></category>
		<category><![CDATA[hispanic market research]]></category>
		<category><![CDATA[Immigration]]></category>
		<category><![CDATA[US Hispanics]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=720</guid>
		<description><![CDATA[A great example of a study (or its interpretation) that misleads readers. This is a problem that stems from poverty and parents with a low educational level. This is definitely not related to the parent&#8217;s immigration status. Children from Hispanic immigrants whose parents have a very high level of education do even better than their American counterpart. Feel free to comment. Claudia Goffan Here is the article: The children of Hispanic immigrants tend to be born healthy and start life on an intellectual par with other American children, but by the age of 2 they begin to lag in linguistic and cognitive skills, a new study by researchers at the University of California, Berkeley, shows. The study highlights a paradox that has bedeviled educators and Hispanic families for some time. By and large, mothers from Latin American countries take care of their health during their pregnancies and give birth to robust children, but those children fall behind their peers in mental development by the time they reach grade school, and the gap tends to widen as they get older. The new Berkeley study suggests the shortfall may start even before the children enter preschool, supporting calls in Washington to spend more on [...]]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/hispanic-marketing/immigration-hispanic-marketing/hispanic-immigrants%e2%80%99-children-fall-behind-peers-early-study-finds/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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		<title>New Study Reveals Significant Challenges Hispanic Americans Face in Preparing for Retirement</title>
		<link>http://hispanic-marketing.com/bl/research/new-study-reveals-significant-challenges-hispanic-americans-face-in-preparing-for-retirement/</link>
		<comments>http://hispanic-marketing.com/bl/research/new-study-reveals-significant-challenges-hispanic-americans-face-in-preparing-for-retirement/#comments</comments>
		<pubDate>Mon, 19 Oct 2009 18:24:04 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[Research]]></category>
		<category><![CDATA[demographics]]></category>
		<category><![CDATA[economy]]></category>
		<category><![CDATA[finance]]></category>
		<category><![CDATA[hispanic market research]]></category>
		<category><![CDATA[insurance]]></category>
		<category><![CDATA[US Hispanics]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=683</guid>
		<description><![CDATA[A new report released today demonstrates that Hispanic Americans face greater challenges in obtaining a secure retirement than the average population. The paper, prepared by the Hispanic Institute think-tank and the Americans for Secure Retirement (ASR) coalition, finds that the unique challenges include a general lack of retirement preparation, less access to employer-sponsored retirement plans, lower levels of personal savings and inadequate financial literacy. The report concludes that Hispanic Americans need to consider multiple retirement vehicles to supplement Social Security and to bridge the gap in access to employer plans. Options such as lifetime annuities can minimize financial risks and provide the means to both build retirement savings and secure guaranteed income that will last as long as they live. Access to such a source of guaranteed lifetime income to supplement Social Security is a critical part of planning for a secure retirement. &#8220;While our research found that Hispanics face greater challenges in preparing for retirement than the average population, with the right tools to properly prepare for retirement, these obstacles can be overcome,&#8221; said Gus West, Board of Directors Chair for Hispanic Institute. Significant findings of the study include: Only 41 percent of Hispanic workers say they have saved [...]]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/research/new-study-reveals-significant-challenges-hispanic-americans-face-in-preparing-for-retirement/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<title>Philadelphia Lagging Behind Others in Census Preparation Activities</title>
		<link>http://hispanic-marketing.com/bl/hispanic-marketing/hispanic-politics/philadelphia-lagging-behind-others-in-census-preparation-activities/</link>
		<comments>http://hispanic-marketing.com/bl/hispanic-marketing/hispanic-politics/philadelphia-lagging-behind-others-in-census-preparation-activities/#comments</comments>
		<pubDate>Wed, 14 Oct 2009 15:20:48 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[economy]]></category>
		<category><![CDATA[Hispanic politics]]></category>
		<category><![CDATA[immigration]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[demographics]]></category>
		<category><![CDATA[hispanic market research]]></category>
		<category><![CDATA[Hispanic market segmentation]]></category>
		<category><![CDATA[Immigration]]></category>
		<category><![CDATA[US Hispanics]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=687</guid>
		<description><![CDATA[Pew Report Examines Census Preparations in Philadelphia and Other Major Cities A new study from The Pew Charitable Trusts&#8217; Philadelphia Research Initiative finds that Philadelphia is lagging behind other major cities in mounting the kind of local outreach and awareness campaign for the 2010 Census that many experts consider important for achieving a full count. The study, Preparing for the 2010 Census: How Philadelphia and Other Cities Are Struggling and Why It Matters, looked at the preparations of Philadelphia and 10 other major cities for the 2010 Census. These include the five cities with larger populations than Philadelphia&#8211;New York, Los Angeles, Chicago, Houston and Phoenix&#8211;and five chosen for their similarities to Philadelphia and their experience in dealing with the Census&#8211;Atlanta, Baltimore, Boston, Detroit and Pittsburgh. The report finds that almost all of the cities studied have less money and fewer staffers for this Census than they did in 2000. &#8220;Census preparation really matters,&#8221; said Thomas Ginsberg, project manager of Pew&#8217;s Philadelphia Research Initiative. &#8220;The outreach efforts are a cross between an election campaign and a municipal self-promotion drive, with very real ramifications that will be felt for the next 10 years.&#8221; Philadelphia officials are planning to announce their local outreach [...]]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/hispanic-marketing/hispanic-politics/philadelphia-lagging-behind-others-in-census-preparation-activities/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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