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	<title>Hispanic Marketing Blog &#187; Dallas</title>
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		<title>Allstate Celebrates the Passion of Mexican National Team Fans With a Unique Sweepstakes for the Ultimate Tricolor Fan</title>
		<link>http://hispanic-marketing.com/bl/hispanic-marketing/hispanic-culture/allstate-celebrates-the-passion-of-mexican-national-team-fans-with-a-unique-sweepstakes-for-the-ultimate-tricolor-fan/</link>
		<comments>http://hispanic-marketing.com/bl/hispanic-marketing/hispanic-culture/allstate-celebrates-the-passion-of-mexican-national-team-fans-with-a-unique-sweepstakes-for-the-ultimate-tricolor-fan/#comments</comments>
		<pubDate>Thu, 25 Jun 2009 22:58:06 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[Hispanic culture]]></category>
		<category><![CDATA[hispanic customer acquisition]]></category>
		<category><![CDATA[atlanta]]></category>
		<category><![CDATA[Dallas]]></category>
		<category><![CDATA[finance]]></category>
		<category><![CDATA[Hispanic consumer]]></category>
		<category><![CDATA[insurance]]></category>
		<category><![CDATA[soccer]]></category>
		<category><![CDATA[US Hispanics]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=146</guid>
		<description><![CDATA[Multichannel promotion allows fans to participate online, on-site or by texting NORTHBROOK, Ill., June 24 /PRNewswire/ &#8211; It&#8217;s Game Time&#8230;Allstate Insurance company, the nation&#8217;s largest publicly held personal lines insurer and exclusive auto, home and life insurance sponsor of the Mexican National Team, today launched this year&#8217;s sweepstakes, an exclusive promotion to celebrate the beauty of the game and its legions of fans. Created to bring fans closer to a legend of &#8220;the beautiful game,&#8221; Allstate will reward one winner and a guest with an all-expenses-paid trip to Dallas, Texas on September 30 to watch a Tricolor game with one of the most exciting soccer players in history &#8211; former MNT captain Luis Roberto Alves, also known as &#8220;Zague.&#8221; The sweepstakes is part of the activities surrounding Allstate&#8217;s third consecutive year as a sponsor of the Mexican National Team and is being announced as players prepare for the highly-anticipated June 24 exhibition match against Venezuela at the Georgia Dome in Atlanta. &#8220;Allstate is a very proud sponsor of the Mexican National Team and we are excited to be able to offer this exclusive experience to two fans to be able to watch their team with one of its legends,&#8221; said Georgina Flores, senior marketing manager at Allstate. Mexican soccer legend, former MNT player [...]]]></description>
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		<title>Dr Pepper Ads, Tour Target Young Latinos</title>
		<link>http://hispanic-marketing.com/bl/advertising/dr-pepper-ads-tour-target-young-latinos/</link>
		<comments>http://hispanic-marketing.com/bl/advertising/dr-pepper-ads-tour-target-young-latinos/#comments</comments>
		<pubDate>Sun, 31 May 2009 20:06:02 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[hispanic marketing]]></category>
		<category><![CDATA[hispanic youth]]></category>
		<category><![CDATA[California]]></category>
		<category><![CDATA[Dallas]]></category>
		<category><![CDATA[Dr Pepper]]></category>
		<category><![CDATA[Hispanic advertising]]></category>
		<category><![CDATA[Hispanic consumer]]></category>
		<category><![CDATA[Latino Youth]]></category>
		<category><![CDATA[Los Angeles]]></category>
		<category><![CDATA[MTV]]></category>
		<category><![CDATA[Sacramento]]></category>
		<category><![CDATA[San Antonio]]></category>
		<category><![CDATA[Telemundo]]></category>
		<category><![CDATA[Texas]]></category>
		<category><![CDATA[Univision]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=64</guid>
		<description><![CDATA[Dr Pepper Snapple Group this week is launching “Vida23,” a multifaceted effort to attract young Hispanic consumers to its Dr Pepper beverage. “Just like the unique 23 flavors in Dr Pepper, Vida23 is designed to give consumers more out of every day,” said Monica Morales, Dr Pepper brand manager for the Hispanic market, in a statement. “Hispanic young adults are living the best of both worlds: they&#8217;re bicultural and bilingual. Unlike previous generations, today&#8217;s young Latinos literally have one foot in each culture and Vida23 celebrates their way of life.” TV and radio spots will kick off the campaign, featuring a song created specifically for the effort, called “La La La Life/Vida23.” The song was written and performed by Cucu Diamantes and Andres Levin, founder of the band Yerba Buena. The song is available for download atwww.vida23.com, the Web site for the campaign. Here, consumers can also re-mix their own version of the song, and download ringtones as well. Spanish language TV spots will air in Dallas, Los Angeles, San Antonio, Texas, and Sacramento, Calif., on Latino targeted Telemundo, Univision and MTV3. Radio airs in those markets, along with Chicago, Houston, Phoenix, Fresno, Calif., El Paso and Austin Texas. The [...]]]></description>
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