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	<title>Hispanic Marketing Blog &#187; chicago</title>
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		<title>New Initiative to Improve Mental Health Among Chicago Latinos</title>
		<link>http://hispanic-marketing.com/bl/research/new-initiative-to-improve-mental-health-among-chicago-latinos/</link>
		<comments>http://hispanic-marketing.com/bl/research/new-initiative-to-improve-mental-health-among-chicago-latinos/#comments</comments>
		<pubDate>Tue, 18 Aug 2009 15:17:01 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[Health]]></category>
		<category><![CDATA[Hispanic culture]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[chicago]]></category>
		<category><![CDATA[health]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=380</guid>
		<description><![CDATA[The Chicago School of Professional Psychology Receives Grant from The Chicago Community Trust to Build Latino Mental Health Providers Network Latinos, who comprise 25 percent of Chicago&#8217;s population, are a high-risk group for depression, anxiety, and substance abuse, according to the National Alliance for Hispanic Mental Health (NAHMH), a reality made worse by a severe shortage of existing mental health care providers who are culturally competent. To help reverse this trend is the Latino Mental Health Providers Network, a new initiative made possible by a grant from The Chicago Community Trust to The Chicago School of Professional Psychology&#8217;s Center for Latino Mental Health. The project comes at a critical time. The Centers for Disease Control and Prevention (CDC) reports a high rate of suicide attempts among Latino adolescents. Meanwhile, the Surgeon General reports that fewer than 1 in 11 Latinos with mental disorders contact mental health care specialists &#8212; a statistic that becomes 1 in 20 among Latino immigrants with mental disorders. To meet this challenge, experts estimate that there are approximately only 29 Latino mental health providers per 100,000 Latinos. Building a pipeline for more culturally competent practitioners will be a central focus of the network. It will address a finding [...]]]></description>
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		<title>Fifth Third Bank Launches New Hispanic Marketing Campaign</title>
		<link>http://hispanic-marketing.com/bl/advertising/fifth-third-bank-launches-new-hispanic-marketing-campaign/</link>
		<comments>http://hispanic-marketing.com/bl/advertising/fifth-third-bank-launches-new-hispanic-marketing-campaign/#comments</comments>
		<pubDate>Tue, 21 Jul 2009 15:06:26 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[economy]]></category>
		<category><![CDATA[hispanic customer acquisition]]></category>
		<category><![CDATA[chicago]]></category>
		<category><![CDATA[finance]]></category>
		<category><![CDATA[Hispanic advertising]]></category>
		<category><![CDATA[Hispanic consumer]]></category>
		<category><![CDATA[Spanish language]]></category>
		<category><![CDATA[US Hispanics]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=338</guid>
		<description><![CDATA[CINCINNATI, July 17 /PRNewswire/ &#8212; Fifth Third Bank (Nasdaq: FITB), a diversified financial services company headquartered in Cincinnati, OH, announced this week the launch of its 2009 marketing campaign tailored for the growing Hispanic population. The campaign entitled &#8220;Las cosas que hacemos por los suenos,&#8221; or &#8220;The Things We Do for Dreams,&#8221; seeks to expand the Bank&#8217;s positioning as a trusted financial partner for Hispanics. The creative executions show variations of the &#8220;American Dream&#8221; such as owning a home or taking a family vacation, along with the Bank&#8217;s tips regarding how to make those dreams a reality through proper financial planning. The campaign began running in April and will appear throughout the year in markets that are part of the Bank&#8217;s footprint: Chicago, Orlando, Tampa, Ft. Myers, Naples, Grand Rapids, and Indianapolis. The ads will run in radio, print, Out of Home and online in Spanish language media. Part of the campaign will also be a series of financial workshops and television vignettes providing tips on how to best handle one&#8217;s finances during the current economic climate and beyond. A comprehensive public relations push will support all initiatives. &#8220;The Hispanic market is a key growth segment for Fifth Third Bank. The goal with [...]]]></description>
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		<title>Ryan&#039;s(R) Grill Buffet and Bakery Launches First-Ever Marketing Effort</title>
		<link>http://hispanic-marketing.com/bl/advertising/ryansr-grill-buffet-and-bakery-launches-first-ever-marketing-effort/</link>
		<comments>http://hispanic-marketing.com/bl/advertising/ryansr-grill-buffet-and-bakery-launches-first-ever-marketing-effort/#comments</comments>
		<pubDate>Tue, 14 Jul 2009 17:42:37 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[hispanic customer acquisition]]></category>
		<category><![CDATA[hispanic marketing]]></category>
		<category><![CDATA[chicago]]></category>
		<category><![CDATA[Hispanic advertising]]></category>
		<category><![CDATA[Hispanic consumer]]></category>
		<category><![CDATA[hispanic marketing strategy]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=271</guid>
		<description><![CDATA[CHICAGO, July 13 /PRNewswire/ &#8212; Ryan&#8217;s(R) Grill Buffet and Bakery, a 225-store unit of Buffets, Inc., the nation&#8217;s largest steak-buffet restaurant company, today announced the launch of the brand&#8217;s first system-wide marketing effort. The integrated campaign was created by their marketing agency of record and features original music and a proprietary jingle. The integrated campaign is part of Ryan&#8217;s system-wide branding effort to help re-define and distinguish the casual dining chain&#8217;s unique brand personality and restaurant experience. Television (:30 and :15) and radio (:30) spots will run beginning in July. Ads feature &#8220;Whadja Get?,&#8221; an original song that defines the Ryan&#8217;s buffet experience. The marketing effort will also include digital, direct, in-store, and a proprietary scratch card game. The campaign will also include Hispanic versions of key elements. Ryan&#8217;s will also launch an employee marketing effort that features ring tones, screensavers, videos, and musical greeting cards. &#8220;This campaign gives a distinct brand voice to the Ryan&#8217;s restaurant experience,&#8221; said Mike Andrews, chief executive officer of Buffets, Inc. &#8220;It celebrates both the emotional and functional benefits of Ryan&#8217;s unique platform in a way that will resonate with our customers. The spirit of Ryan&#8217;s personality is expressed in every vertical element of [...]]]></description>
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		<title>The Hispanic got milk? Campaign</title>
		<link>http://hispanic-marketing.com/bl/advertising/the-hispanic-got-milk-campaign/</link>
		<comments>http://hispanic-marketing.com/bl/advertising/the-hispanic-got-milk-campaign/#comments</comments>
		<pubDate>Mon, 13 Jul 2009 15:12:29 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[hispanic customer acquisition]]></category>
		<category><![CDATA[hispanic women]]></category>
		<category><![CDATA[Beverages]]></category>
		<category><![CDATA[chicago]]></category>
		<category><![CDATA[health]]></category>
		<category><![CDATA[Hispanic advertising]]></category>
		<category><![CDATA[nutrition]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=258</guid>
		<description><![CDATA[The Hispanic got milk? Drink Well. Live Well. Tour Promotes the Milk Looks Good on You Sweepstakes During its Stop in Chicago The Hispanic got milk? Milk Mustache Mobile Tour visited Chicago as part of its 75 city tour, including the top 10 Hispanic cities, to reintroduce Hispanics to this nutrient powerhouse and its array of benefits. The tour recently cruised through Chicago hosting free events to encourage local residents to not only live well, but to drink well with nature&#8217;s wellness drink: milk. At the events, Hispanic mothers were given the opportunity to enter the Milk Looks Good on You sweepstakes and win an original dress by Carolina Herrera, a free paid vacation for two to New York City for 3 nights and $500 for expenses. Check us out at http://www.eligeleche.com to learn more about the Drink Well. Live Well. campaign and the Milk Looks Good on You sweepstakes. The Milk Processor Education Program (MilkPEP), Washington, D.C., is funded by the nation&#8217;s milk processors, who are committed to increasing fluid milk consumption. The MilkPEP Board runs the national Milk Mustache &#8220;got milk?&#8221; Campaign, a multi-faceted campaign designed to educate consumers about the health benefits of milk. For more information, go [...]]]></description>
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		<title>School taking steps to fight swine flu</title>
		<link>http://hispanic-marketing.com/bl/hispanic-marketing/health-hispanic-marketing/school-taking-steps-to-fight-swine-flu/</link>
		<comments>http://hispanic-marketing.com/bl/hispanic-marketing/health-hispanic-marketing/school-taking-steps-to-fight-swine-flu/#comments</comments>
		<pubDate>Tue, 28 Apr 2009 14:35:00 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[Health]]></category>
		<category><![CDATA[chicago]]></category>
		<category><![CDATA[health]]></category>
		<category><![CDATA[Hispanic children]]></category>
		<category><![CDATA[Immigration]]></category>
		<category><![CDATA[US Hispanics]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/2009/04/28/school-taking-steps-to-fight-swine-flu/</guid>
		<description><![CDATA[Associated Press 10:40 AM CDT, April 27, 2009 CHICAGO &#8211; Concern about a deadly strain of swine flu has prompted one Chicago school in a largely Hispanic neighborhood to forbid students from shaking hands. Orozco Community Academy Principal Coralia Barraza also says when parents call to say their children are home sick, school officials are being told to ask more questions about the illness than they typically do. Barraza says the school in Chicago&#8217;s Pilsen neighborhood is being particularly vigilant because it has a lot of Hispanic children and routinely enrolls students who&#8217;ve just arrived from Mexico &#8212; including one just last week. She also says students travel with their families to and from Mexico.]]></description>
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