Posts Tagged ‘ California ’

Infinity Insurance Joins the Fight Against Unemployment

September 11, 2009

California’s unemployment rate reached 11.9% in July and continues to climb. The state’s Hispanic community has been hit even harder. Some estimates forecast a jobless rate as high as 18% for this group by the end of the year. Infinity Insurance is launching a free job search assistance program titled “Monarca,” designed to help...

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Hispanic unemployment rate in California exceeds that of blacks

July 30, 2009
Hispanic unemployment rate in California exceeds that of blacks

Hispanic unemployment in California, which has been rising rapidly, reached 15.7% in the quarter ending June 30, exceeding African American joblessness for the first time in the current economic downturn, according to a new analysis. The state’s Latino unemployment is projected to hit nearly 18% a year from now, says the report released Monday...

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Kaiser Permanente Continues to Spread Health With New Ads

July 16, 2009

Thrive campaign reflects diverse communities; focuses on health advocacy and quality OAKLAND, Calif., April 27 /PRNewswire/ – Kaiser Permanente is adding two new television commercials to its Thrive advertising campaign this month. The 30-second ads, titled “Mural” and “Kabuki,” reinforce Kaiser Permanente’s commitment to the communities it serves, as well as the organization’s dedication to helping its...

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Jones Soda Co. celebrates Hispanic heritage with new flavors

June 18, 2009
Jones Soda Co. celebrates Hispanic heritage with new flavors

SEATTLE, Wash. – Jones Soda Co. is excited to introduce a new collection of Spanish labels and soda flavors honoring the culture and spirit of Hispanics living in America. This collection stems from numerous requests from Jones Soda fans, and features Spanish labels and images that celebrate the community and Hispanic artwork. “Jones Soda...

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Dr Pepper Ads, Tour Target Young Latinos

May 31, 2009
Dr Pepper Ads, Tour Target Young Latinos

Dr Pepper Snapple Group this week is launching “Vida23,” a multifaceted effort to attract young Hispanic consumers to its Dr Pepper beverage. “Just like the unique 23 flavors in Dr Pepper, Vida23 is designed to give consumers more out of every day,” said Monica Morales, Dr Pepper brand manager for the Hispanic market, in...

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Featured Post

Multicultural Is the New Mainstream

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The U.S. population is becoming increasingly diverse, and while statistics aren’t really necessary to confirm the obvious, the soon-to-be-released 2010 U.S. Census figures likely...

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