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	<title>Hispanic Marketing Blog &#187; atlanta</title>
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		<title>Inside Hispanic America</title>
		<link>http://hispanic-marketing.com/bl/hispanic-marketing/inside-hispanic-america/</link>
		<comments>http://hispanic-marketing.com/bl/hispanic-marketing/inside-hispanic-america/#comments</comments>
		<pubDate>Thu, 07 Jan 2010 15:04:59 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[Hispanic culture]]></category>
		<category><![CDATA[hispanic customer acquisition]]></category>
		<category><![CDATA[hispanic marketing]]></category>
		<category><![CDATA[acculturation]]></category>
		<category><![CDATA[atlanta]]></category>
		<category><![CDATA[best multicultural awareness article]]></category>
		<category><![CDATA[demographics]]></category>
		<category><![CDATA[education]]></category>
		<category><![CDATA[Hispanic advertising]]></category>
		<category><![CDATA[Hispanic consumer]]></category>
		<category><![CDATA[Hispanic expertise]]></category>
		<category><![CDATA[hispanic market research]]></category>
		<category><![CDATA[Hispanic market segmentation]]></category>
		<category><![CDATA[Immigration]]></category>
		<category><![CDATA[online hispanics]]></category>
		<category><![CDATA[politics]]></category>
		<category><![CDATA[Spanish language]]></category>
		<category><![CDATA[US Hispanics]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=804</guid>
		<description><![CDATA[by Claudia &#8220;Havi&#8221; Goffan Winner of the Publisher&#8217;s Multicultural Award Category: Best Multicultural Awareness Article What is life like in America for Hispanic Americans?  What are their thoughts and concerns about family, employment, education, religion, opportunities, and healthcare?  We asked Claudia Goffan, founder of Target Latino, an Atlanta based marketing and consulting firm specializing in the Hispanic market, to provide &#8220;The College World Reporter&#8221; readers with her own views from inside Hispanic America. Here is our interview: Q.Could you give us an inside look at Hispanic or Latino life? A. To fully understand the Hispanic market, you need to analyze it by country of origin, level of acculturation, age, sex, marital status and educational level. Although some generalizations can be made, they have to be understood as such and not as an answer to comprehending the culture. Let&#8217;s talk about some of the generalizations about the Hispanic culture. The very first one that comes to mind is about family being the first priority, the children are celebrated and sheltered and the wife usually fulfills a domestic role. Hispanics have a long Roman Catholic tradition and this usually implies quite a fatalistic outlook where destiny is in the hands of God. Latin American [...]]]></description>
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		<slash:comments>5</slash:comments>
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		<title>Aflac Launches &#039;Soccer&#039; &#8211; Its Eighth New Television Ad for 2009</title>
		<link>http://hispanic-marketing.com/bl/advertising/aflac-launches-soccer-its-eighth-new-television-ad-for-2009/</link>
		<comments>http://hispanic-marketing.com/bl/advertising/aflac-launches-soccer-its-eighth-new-television-ad-for-2009/#comments</comments>
		<pubDate>Mon, 24 Aug 2009 15:09:14 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[hispanic customer acquisition]]></category>
		<category><![CDATA[atlanta]]></category>
		<category><![CDATA[Georgia]]></category>
		<category><![CDATA[health]]></category>
		<category><![CDATA[Hispanic advertising]]></category>
		<category><![CDATA[insurance]]></category>
		<category><![CDATA[soccer]]></category>
		<category><![CDATA[Spanish language]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=428</guid>
		<description><![CDATA[Aflac Launches &#8216;Soccer&#8217; &#8211; Its Eighth New Television Ad for 2009]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/advertising/aflac-launches-soccer-its-eighth-new-television-ad-for-2009/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<title>AADE, Emory University and Johnson &amp; Johnson Diabetes Institute Partner to Educate and Improve Access to Care for Atlanta-area Minorities with Diabetes</title>
		<link>http://hispanic-marketing.com/bl/demographics/aade-emory-university-and-johnson-johnson-diabetes-institute-partner-to-educate-and-improve-access-to-care-for-atlanta-area-minorities-with-diabetes/</link>
		<comments>http://hispanic-marketing.com/bl/demographics/aade-emory-university-and-johnson-johnson-diabetes-institute-partner-to-educate-and-improve-access-to-care-for-atlanta-area-minorities-with-diabetes/#comments</comments>
		<pubDate>Tue, 11 Aug 2009 13:31:17 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[demographics]]></category>
		<category><![CDATA[Health]]></category>
		<category><![CDATA[atlanta]]></category>
		<category><![CDATA[diabetes]]></category>
		<category><![CDATA[Georgia]]></category>
		<category><![CDATA[health]]></category>
		<category><![CDATA[nutrition]]></category>
		<category><![CDATA[obesity]]></category>
		<category><![CDATA[Spanish language]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=411</guid>
		<description><![CDATA[Community-based Approach Aims to Improve Diabetes Self Management and Care The American Association of Diabetes Educators (AADE) today announced the launch of an Atlanta-based program aimed at improving self-management of diabetes among minority populations. In partnership with Emory University&#8217;s Latino Diabetes Education Program and the Johnson &#38; Johnson Diabetes Institute, the program aims to advance diabetes education in Hispanic and African American populations and to improve clinical and behavioral outcomes. The announcement was made at the Association&#8217;s annual meeting. The program will be offered in the Chamblee neighborhood, which is served by the North DeKalb Health Clinic. The clinic is part of the satellite neighborhood network of clinics of Grady Health System in the Metro Atlanta area. Emory&#8217;s Latino Diabetes Education Program is already serving the Latino community in this area, and will partner with Grady and AADE to implement this minority-specific model. The &#8220;Increasing Access to Diabetes Self-Management Education as a Means of Decreasing Health Disparities in Minority Populations&#8221; project aims to: Ensure high quality and culturally appropriate services for people with diabetes by involving different members of the disease management team including: physicians, educators, health promoters/community health workers and other health care professionals. Teach the basics of diabetes [...]]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/demographics/aade-emory-university-and-johnson-johnson-diabetes-institute-partner-to-educate-and-improve-access-to-care-for-atlanta-area-minorities-with-diabetes/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<title>Publix tries to appeal to Hispanic market in Georgia</title>
		<link>http://hispanic-marketing.com/bl/hispanic-marketing/publix-tries-to-appeal-to-hispanic-market-in-georgia/</link>
		<comments>http://hispanic-marketing.com/bl/hispanic-marketing/publix-tries-to-appeal-to-hispanic-market-in-georgia/#comments</comments>
		<pubDate>Thu, 16 Jul 2009 17:26:27 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[hispanic customer acquisition]]></category>
		<category><![CDATA[hispanic marketing]]></category>
		<category><![CDATA[atlanta]]></category>
		<category><![CDATA[demographics]]></category>
		<category><![CDATA[Georgia]]></category>
		<category><![CDATA[Hispanic consumer]]></category>
		<category><![CDATA[mexico]]></category>
		<category><![CDATA[Spanish language]]></category>
		<category><![CDATA[US Hispanics]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=316</guid>
		<description><![CDATA[Norcross store gets makeover with focus on items from Mexico “Do you have the sombrero? Has it arrived yet?” It’s not the kind of question a grocery store manager overseeing the final details of a renovation would normally expect from a contractor. But for Marco Guillen, it’s just all in a day’s work. Guillen is the point man on Publix Super Markets newest experiment — the first store outside of the company’s home turf in Florida designed to appeal to Hispanic shoppers. The store, located in a heavily Hispanic neighborhood that Census records show is predominantly Mexican in origin, features bilingual signs and shelves stocked with more than 1,500 new Mexican and Central American items brought into the store in recent months. Where Hispanic foods were once isolated in a single aisle, they’re now spread throughout the store. Dried guajillo chiles are piled up in a box in the produce section. Jarritos soft drinks take up shelf space near Coke and Pepsi products. Foca powder detergent is near the Tide. Colorful pinatas are scattered throughout. “We really had to go out and challenge our suppliers to go out and get us items that are traditionally Mexican. Not Mexican-American, but Mexican,” [...]]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/hispanic-marketing/publix-tries-to-appeal-to-hispanic-market-in-georgia/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<item>
		<title>Study Finds US Hispanics Rate Products Significantly Higher Than Non-Hispanics Based on Culture Alone</title>
		<link>http://hispanic-marketing.com/bl/hispanic-marketing/study-finds-us-hispanics-rate-products-significantly-higher-than-non-hispanics-based-on-culture-alone/</link>
		<comments>http://hispanic-marketing.com/bl/hispanic-marketing/study-finds-us-hispanics-rate-products-significantly-higher-than-non-hispanics-based-on-culture-alone/#comments</comments>
		<pubDate>Mon, 13 Jul 2009 16:15:41 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[Hispanic culture]]></category>
		<category><![CDATA[hispanic customer acquisition]]></category>
		<category><![CDATA[hispanic marketing]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[acculturation]]></category>
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		<category><![CDATA[claudia goffan]]></category>
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		<category><![CDATA[US Hispanics]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=268</guid>
		<description><![CDATA[I find it interesting that some market research agencies recently discovered what Hispanic marketers have known for quite some time. Give Hispanics as product to be rated, and you will get better marks than with non-Hispanics. Ask them to tell you what is wrong with it, and you may end up getting a list longer than a mile! That is the reason many good Hispanic Market research specialists will add open-ended questions to help qualify the close-ended ones or take different approaches to research altogether. Why the contradiction? It&#8217;s in the culture. Read more about it in the following article: Results Could Have a Significant Effect on the Products Targeted to Hispanics in the Future. DALLAS, July 9 /PRNewswire/ &#8212; Hispanics, especially those who are more recent arrivals, give higher ratings in product surveys than their non-Hispanic counterparts, according to a study designed by Jeffry Savitz, President of Savitz Research Companies and Professor of Marketing Research at the University of North Texas. The study found that Hispanics rate products higher than what they may actually feel. In the study, Hispanics and non-Hispanics were asked to assign a numeric value to five rating labels using a scale of 0-100 with 100 being the best. The rating [...]]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/hispanic-marketing/study-finds-us-hispanics-rate-products-significantly-higher-than-non-hispanics-based-on-culture-alone/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>State’s Hispanic electorate on the rise</title>
		<link>http://hispanic-marketing.com/bl/hispanic-marketing/hispanic-politics/state%e2%80%99s-hispanic-electorate-on-the-rise/</link>
		<comments>http://hispanic-marketing.com/bl/hispanic-marketing/hispanic-politics/state%e2%80%99s-hispanic-electorate-on-the-rise/#comments</comments>
		<pubDate>Fri, 10 Jul 2009 18:13:54 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[economy]]></category>
		<category><![CDATA[Hispanic politics]]></category>
		<category><![CDATA[immigration]]></category>
		<category><![CDATA[acculturation]]></category>
		<category><![CDATA[atlanta]]></category>
		<category><![CDATA[demographics]]></category>
		<category><![CDATA[Georgia]]></category>
		<category><![CDATA[Immigration]]></category>
		<category><![CDATA[politics]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=231</guid>
		<description><![CDATA[During the last six years the number of Hispanic registered voters in Georgia has risen by more than 1,300 percent and Hispanics now comprise 3 percent of the state’s voters, a recent study found. “Where we started with about 10,000 Latino registered voters back in January 2003, now we have 146,000 approximately,” said Jerry Gonzalez, executive director of the Georgia Association of Latino Elected Officials and author of a report on Hispanic voter participation. “I think voter turnout is a true indicator that there has been great success in encouraging the Latino community to vote,” he said. “In the majority of the jurisdictions across the state, Latino voter participation outpaced national rates in the general election.” In Whitfield County, the number of registered Hispanic voters rose 331 percent between 2003 and 2009, the study showed. Whitfield now ranks sixth among Georgia’s 159 counties in the number of Hispanic registered voters in Georgia, with 3,015. The highest concentration of self-identified Hispanic registered voters is in Gwinnett County, with 15,593, according to the report. But the growth of the Hispanic electorate will be gradual, said Dr. David Boyle, dean of the School of Social work at Dalton State College. He is a [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Georgia Law Enforcement: Constitutional Restrictions on Vehicle Searches</title>
		<link>http://hispanic-marketing.com/bl/hispanic-marketing/hispanic-politics/georgia-law-enforcement-constitutional-restrictions-on-vehicle-searches/</link>
		<comments>http://hispanic-marketing.com/bl/hispanic-marketing/hispanic-politics/georgia-law-enforcement-constitutional-restrictions-on-vehicle-searches/#comments</comments>
		<pubDate>Mon, 06 Jul 2009 22:33:46 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[Hispanic politics]]></category>
		<category><![CDATA[immigration]]></category>
		<category><![CDATA[atlanta]]></category>
		<category><![CDATA[Georgia]]></category>
		<category><![CDATA[Immigration]]></category>
		<category><![CDATA[legal]]></category>
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		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=215</guid>
		<description><![CDATA[The public is rightfully grateful for strict enforcement of traffic and safety laws, but sometimes cops in Georgia go too far in searching the vehicles they stop. June 21, 2009 /Hispanic PR News/ &#8212; Georgia Law Enforcement: Constitutional Restrictions on Vehicle Searches Georgia is a beautiful place for a road trip. From piney forests to coastal islands and from rural farms to urban Atlanta, millions of vehicles traverse the state clocking billions of trip miles every year. In this time of a depressed economy and the resulting pressure on public funding, the Georgia State Patrol (GSP), sheriffs and local police departments have their hands full keeping everyone safe. The public is rightfully grateful for strict enforcement of traffic and safety laws, but sometimes cops in Georgia go too far in searching the vehicles they stop. Vehicle Privacy Rights The United States Constitution&#8217;s Fourth Amendment protects people from unreasonable searches and seizures unless the authorities obtain valid judicial warrants based on probable cause. Federal and Georgia courts recognize that the constitutional right to privacy extends to your vehicle, although the privacy protection in your car is weaker than the right to privacy in your home. Because cars are mobile and could [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Allstate Celebrates the Passion of Mexican National Team Fans With a Unique Sweepstakes for the Ultimate Tricolor Fan</title>
		<link>http://hispanic-marketing.com/bl/hispanic-marketing/hispanic-culture/allstate-celebrates-the-passion-of-mexican-national-team-fans-with-a-unique-sweepstakes-for-the-ultimate-tricolor-fan/</link>
		<comments>http://hispanic-marketing.com/bl/hispanic-marketing/hispanic-culture/allstate-celebrates-the-passion-of-mexican-national-team-fans-with-a-unique-sweepstakes-for-the-ultimate-tricolor-fan/#comments</comments>
		<pubDate>Thu, 25 Jun 2009 22:58:06 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[Hispanic culture]]></category>
		<category><![CDATA[hispanic customer acquisition]]></category>
		<category><![CDATA[atlanta]]></category>
		<category><![CDATA[Dallas]]></category>
		<category><![CDATA[finance]]></category>
		<category><![CDATA[Hispanic consumer]]></category>
		<category><![CDATA[insurance]]></category>
		<category><![CDATA[soccer]]></category>
		<category><![CDATA[US Hispanics]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=146</guid>
		<description><![CDATA[Multichannel promotion allows fans to participate online, on-site or by texting NORTHBROOK, Ill., June 24 /PRNewswire/ &#8211; It&#8217;s Game Time&#8230;Allstate Insurance company, the nation&#8217;s largest publicly held personal lines insurer and exclusive auto, home and life insurance sponsor of the Mexican National Team, today launched this year&#8217;s sweepstakes, an exclusive promotion to celebrate the beauty of the game and its legions of fans. Created to bring fans closer to a legend of &#8220;the beautiful game,&#8221; Allstate will reward one winner and a guest with an all-expenses-paid trip to Dallas, Texas on September 30 to watch a Tricolor game with one of the most exciting soccer players in history &#8211; former MNT captain Luis Roberto Alves, also known as &#8220;Zague.&#8221; The sweepstakes is part of the activities surrounding Allstate&#8217;s third consecutive year as a sponsor of the Mexican National Team and is being announced as players prepare for the highly-anticipated June 24 exhibition match against Venezuela at the Georgia Dome in Atlanta. &#8220;Allstate is a very proud sponsor of the Mexican National Team and we are excited to be able to offer this exclusive experience to two fans to be able to watch their team with one of its legends,&#8221; said Georgina Flores, senior marketing manager at Allstate. Mexican soccer legend, former MNT player [...]]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/hispanic-marketing/hispanic-culture/allstate-celebrates-the-passion-of-mexican-national-team-fans-with-a-unique-sweepstakes-for-the-ultimate-tricolor-fan/feed/</wfw:commentRss>
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