Hispanic Marketing Blog is an initiative of Target Latino, a multicultural marketing consulting firm with a Latino / Hispanic twist.
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by Claudia “Havi” Goffan Winner of the Publisher’s Multicultural Award Category: Best Multicultural Awareness Article What is life like in America for Hispanic Americans? What are their thoughts and concerns about family, employment, education, religion, opportunities, and healthcare? We asked Claudia Goffan, founder of Target Latino, an Atlanta based marketing and consulting firm specializing...
Aflac Launches ‘Soccer’ – Its Eighth New Television Ad for 2009
Community-based Approach Aims to Improve Diabetes Self Management and Care The American Association of Diabetes Educators (AADE) today announced the launch of an Atlanta-based program aimed at improving self-management of diabetes among minority populations. In partnership with Emory University’s Latino Diabetes Education Program and the Johnson & Johnson Diabetes Institute, the program aims to...
Norcross store gets makeover with focus on items from Mexico “Do you have the sombrero? Has it arrived yet?” It’s not the kind of question a grocery store manager overseeing the final details of a renovation would normally expect from a contractor. But for Marco Guillen, it’s just all in a day’s work. Guillen...
I find it interesting that some market research agencies recently discovered what Hispanic marketers have known for quite some time. Give Hispanics as product to be rated, and you will get better marks than with non-Hispanics. Ask them to tell you what is wrong with it, and you may end up getting a list...
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