Hispanic Marketing Blog is an initiative of Target Latino, a multicultural marketing consulting firm with a Latino / Hispanic twist.
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SEATTLE, Wash. – Jones Soda Co. is excited to introduce a new collection of Spanish labels and soda flavors honoring the culture and spirit of Hispanics living in America. This collection stems from numerous requests from Jones Soda fans, and features Spanish labels and images that celebrate the community and Hispanic artwork. “Jones Soda...
VARCom President Named to Commission to Study the Creation of a National Museum of the American Latino WASHINGTON, June 9 /PRNewswire-USNewswire/ — VARCom Solutions announces that its President, Raul Danny Vargas, a recognized Northern Virginia business leader, was nominated to serve on a commission to study the creation of a National Museum of the American Latino. Signed into law...
Let’s talk segmentation – Part I by Claudia Goffan Graphics by Jim Perez The reasons behind the use of acculturation levels in Hispanic Marketing. Hispanic Market segmentation and projected size by Claudia Goffan, CEO of Target Latino. Why levels of acculturation? In the 1900’s European immigrants would force their children to forget about the...
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